{"id":268407,"date":"2026-06-11T05:15:00","date_gmt":"2026-06-10T22:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=268407"},"modified":"2026-06-11T06:08:50","modified_gmt":"2026-06-10T23:08:50","slug":"ttm-kicks-off-with-record-turnout","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2026\/06\/ttm-kicks-off-with-record-turnout\/","title":{"rendered":"TTM kicks off with record turnout"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">PATTAYA, 11 June 2026: Thailand Travel Mart Plus (TTM+) 2026 officially kicked off on Wednesday, 10 June and runs through 12 June at the NICE Pattaya Convention and Exhibition Centre in Chon Buri, Thailand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the eve of the&nbsp;opening celebrations, the Tourism Authority of Thailand (TAT) released fresh updates regarding the event\u2019s scale, strategic theme, and core showcases for this year.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1272\" height=\"702\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/image-98.png\" alt=\"\" class=\"wp-image-268409 lazyload\" style=\"--smush-placeholder-width: 1272px; --smush-placeholder-aspect-ratio: 1272\/702;aspect-ratio:1.8119793487509475;width:491px;height:auto\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/image-98.png 1272w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/image-98-300x166.png 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/image-98-600x331.png 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/image-98-768x424.png 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/image-98-696x385.png 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/image-98-1068x589.png 1068w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/image-98-761x420.png 761w\" data-sizes=\"(max-width: 1272px) 100vw, 1272px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\">Photo credit: TAT<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Promotion of major events<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A notable takeaway from the show\u2019s opening celebration is Thailand\u2019s vision to become a regional event hub. The Thailand Pavilion is actively showcasing upcoming events slated for the country, specifically highlighting Tomorrowland Thailand to target high-yield travellers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of many events scheduled in and around Pattaya is the Sattahip Amazing Race Festival, and Toyota Sattahip Triathlon 2026, presented by MAMA, from 13\u201314 June 2026 at Ao Dong Tan, Sattahip, Chon Buri.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The event features a full race programme comprising:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 New Standard S2 triathlon \u2014 750-metre swim, 20 km cycle, and 5 km run, completed over two rounds;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Sprint triathlon: 750-metre swim, 20 km cycle, and 5 km run;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Sprint duathlon: 5-kilometre run, 20 km cycle, and 2.5 km run;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Breakfast Run road races: 10 and 5 km;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Open Water Swim races: 10, 5, 3, and 1 km.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The event should welcome at least 8,500 participants and generate at least THB120 million in direct and indirect economic activity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TTM numbers and market signals<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Record turnout:<\/strong> The event is hosting 429 global buyers (increases 5.7% over 2025), 428 Thai sellers, and more than 60 international media representatives.&nbsp;Information on the breakdown of sellers and the number representing Hidden Gem destinations is missing this year. TTRW has requested more information on the breakdown.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Shift in market interest:<\/strong> Buyers from the Americas (15%) have seen a significant spike, signalling strong renewed long-haul confidence in Thailand. The remaining buyer share is led by ASEAN (33%), East Asia (28%), and Europe (24%).&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Business velocity: <\/strong>TAT projects the event will facilitate over 15,400 pre-scheduled business-matching appointments over the next three days.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Core Theme:<\/strong> \u201cHealing is the New Luxury\u201d This year\u2019s edition focuses heavily on wellness tourism, physical and mental restoration, and sustainable travel.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sustainability focus:<\/strong> The mart is being run under a strict Sustainable Event framework, featuring carbon footprint monitoring and a \u201cZero Waste to Landfills\u201d policy. Participants include TAT STAR-certified operators (aligned with Sustainable Tourism Goals) and CF Hotels members.&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PATTAYA, 11 June 2026: Thailand Travel Mart Plus (TTM+) 2026 officially kicked off on Wednesday, 10 June and runs through 12 June at the NICE Pattaya Convention and Exhibition Centre in Chon Buri, Thailand. On the eve of the&nbsp;opening celebrations, the Tourism Authority of Thailand (TAT) released fresh updates regarding the event\u2019s scale, strategic theme, [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":268409,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[231,8],"tags":[],"class_list":["post-268407","post","type-post","status-publish","format-standard","has-post-thumbnail","category-events","category-thailand"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TTM kicks off with record turnout - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2026\/06\/ttm-kicks-off-with-record-turnout\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TTM kicks off with record turnout - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"PATTAYA, 11 June 2026: Thailand Travel Mart Plus (TTM+) 2026 officially kicked off on Wednesday, 10 June and runs through 12 June at the NICE Pattaya Convention and Exhibition Centre in Chon Buri, Thailand. 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