{"id":268356,"date":"2026-06-10T06:00:00","date_gmt":"2026-06-09T23:00:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=268356"},"modified":"2026-06-09T22:57:18","modified_gmt":"2026-06-09T15:57:18","slug":"stb-wins-best-booth-creative-award-at-mide-2026","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2026\/06\/stb-wins-best-booth-creative-award-at-mide-2026\/","title":{"rendered":"STB wins best booth creative award at MIDE 2026"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">KUALA LUMPUR, 10 June 2026: Sarawak Tourism Board (STB) successfully concluded its participation at the Malaysia International Dive Expo (MIDE) 2026 with a strong achievement, winning 3rd Place for the Best Booth Creative Award at the 20th anniversary edition of Malaysia\u2019s premier dive exhibition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Held from 5 to 7 June 2026 at the Malaysia International Trade &amp; Exhibition Centre (MITEC), Kuala Lumpur, MIDE 2026 was themed \u201cForged by the Ocean \u2014 Two Decades of Passion, Purpose and Protection\u201d. The theme united dive industry professionals, marine tourism stakeholders, conservation advocates and travel trade partners to strengthen collaboration and advance regional dive tourism development.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"600\" height=\"450\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/116-600x450.jpeg\" alt=\"\" class=\"wp-image-268375 lazyload\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/450;width:600px;height:auto\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/116-600x450.jpeg 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/116-300x225.jpeg 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/116-768x576.jpeg 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/116-696x522.jpeg 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/116-1068x801.jpeg 1068w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/116-560x420.jpeg 560w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/116-80x60.jpeg 80w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/116-265x198.jpeg 265w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/116.jpeg 1080w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\">Sarawak Tourism Board (STB) CEO, Dr Sharzede Datu Haji Salleh Askor proudly receives the 3rd Place Best Booth Creative Award during the 20th-anniversary edition of the Malaysia International Dive Expo (MIDE) 2026, held at the Malaysia International Trade &amp; Exhibition Centre (MITEC), Kuala Lumpur.\u00a0<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">The recognition reflects STB\u2019s continued efforts to elevate Sarawak\u2019s presence in the regional marine and dive tourism sector through a creative and engaging destination showcase. Sarawak\u2019s marine tourism offerings were highlighted through its rich underwater attractions, including the Miri-Sibuti Coral Reefs National Park, the pristine waters of Kuching and Sematan, Satang Islands, and historic World War II shipwreck dive sites, all of which continue to form key pillars of Sarawak\u2019s marine tourism portfolio under Visit Malaysia Year 2026 (VMY2026).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marine and dive tourism remain an important niche segment for Sarawak as we continue to diversify our tourism offerings and strengthen our presence in key international markets. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our participation at MIDE 2026 provided valuable opportunities to reconnect with industry stakeholders, reinforce strategic partnerships, and showcase Sarawak\u2019s unique underwater experiences to both trade partners and dive enthusiasts,\u201d said Sarawak Tourism Board Chief Executive Officer, Dr Sharzede Datu Haji Salleh Askor.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"600\" height=\"450\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/213-600x450.jpeg\" alt=\"\" class=\"wp-image-268373 lazyload\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/213-600x450.jpeg 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/213-300x225.jpeg 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/213-768x576.jpeg 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/213-696x522.jpeg 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/213-1068x801.jpeg 1068w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/213-560x420.jpeg 560w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/213-80x60.jpeg 80w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/213-265x198.jpeg 265w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/213.jpeg 1080w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/450;\" \/><figcaption class=\"wp-element-caption\">Industry representatives and Sarawak-based dive operators engage directly with travel trade partners and dive enthusiasts at the Sarawak Pavilion during MIDE 2026.\u00a0<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">STB\u2019s participation at the Sarawak Pavilion, located at Booth A010\u2013A012, successfully showcased the destination under the brand identity \u201cSarawak \u2013 More to Discover\u201d, while serving as a dedicated platform for engagement with both trade partners and dive enthusiasts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Throughout the three-day expo, the Sarawak Pavilion attracted strong visitor engagement through immersive destination video screenings, visual showcases of Sarawak\u2019s underwater landscapes, and promotional activities designed to sustain visitor interest and highlight the state\u2019s marine tourism offerings.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The booth\u2019s creative presentation and destination storytelling contributed to STB being recognised with the 3rd Place Best Booth Creative Award at MIDE 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The participation also facilitated meaningful business-to-business (B2B) and business-to-consumer (B2C) interactions, enabling Sarawak-based dive operators to connect directly with international buyers, travel agents, and dive enthusiasts, while generating new business leads and exploring future collaboration opportunities, including joint promotions and familiarisation (FAM) trips.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"RWMF2026HorizontalVideoPromo15Seconds\" width=\"696\" height=\"392\" data-src=\"https:\/\/www.youtube.com\/embed\/iFb1rGgUEzM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">STB strengthened its industry engagement through networking sessions with key dive operators and tourism stakeholders, further reinforcing strategic relationships within the marine tourism sector. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The participation at MIDE 2026 further underscores STB\u2019s commitment to sustainable tourism development, highlighting the importance of protecting marine ecosystems while promoting responsible diving experiences that ensure the long-term preservation of Sarawak\u2019s underwater heritage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Overall, STB\u2019s participation at MIDE 2026 successfully strengthened destination visibility, enhanced industry engagement, earned recognition for creative booth presentation, and reinforced Sarawak\u2019s<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">positioning as a premier dive destination in Southeast Asia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more information, visit: <a href=\"https:\/\/www.sarawaktourism.com\/web\/home\/index\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sarawak Tourism Board<\/a>.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(Source: Your Stories \u2014 Sarawak Tourism Board)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>KUALA LUMPUR, 10 June 2026: Sarawak Tourism Board (STB) successfully concluded its participation at the Malaysia International Dive Expo (MIDE) 2026 with a strong achievement, winning 3rd Place for the Best Booth Creative Award at the 20th anniversary edition of Malaysia\u2019s premier dive exhibition. Held from 5 to 7 June 2026 at the Malaysia International [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":268372,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1321,4273,3988],"tags":[],"class_list":["post-268356","post","type-post","status-publish","format-standard","has-post-thumbnail","category-malaysia-mekong-region","category-sarawak","category-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>STB wins best booth creative award at MIDE 2026 - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2026\/06\/stb-wins-best-booth-creative-award-at-mide-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"STB wins best booth creative award at MIDE 2026 - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"KUALA LUMPUR, 10 June 2026: Sarawak Tourism Board (STB) successfully concluded its participation at the Malaysia International Dive Expo (MIDE) 2026 with a strong achievement, winning 3rd Place for the Best Booth Creative Award at the 20th anniversary edition of Malaysia\u2019s premier dive exhibition. 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