{"id":268097,"date":"2026-06-05T05:15:00","date_gmt":"2026-06-04T22:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=268097"},"modified":"2026-06-05T05:59:27","modified_gmt":"2026-06-04T22:59:27","slug":"spotlight-shines-on-muslim-friendly-sports-tourism","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2026\/06\/spotlight-shines-on-muslim-friendly-sports-tourism\/","title":{"rendered":"Spotlight shines on Muslim-friendly sports tourism"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">SINGAPORE, 5 June 2026: Mastercard, in collaboration with CrescentRating, released a report on Thursday highlighting the growing economic potential of Muslim-friendly sports tourism, projecting that the market could reach USD21 billion globally by 2030 if destinations and event organisers strengthen inclusion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Proof Wins:<\/strong> <strong>The Convergence of Sports, Travel, and Faith<\/strong> examines how Muslim travellers discover, plan and attend sports events, and identifies the key factors that convert interest into bookings. The research finds that while enthusiasm for sports travel among Muslim travellers is high, participation depends heavily on clear, reliable information on essentials such as Halal food availability, prayer facilities, transport logistics, and secure payment options.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"2048\" height=\"927\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/image-35.png\" alt=\"\" class=\"wp-image-268099 lazyload\" style=\"--smush-placeholder-width: 2048px; --smush-placeholder-aspect-ratio: 2048\/927;aspect-ratio:2.2093015091946735;width:483px;height:auto\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/image-35.png 2048w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/image-35-300x136.png 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/image-35-600x272.png 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/image-35-768x348.png 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/image-35-1536x695.png 1536w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/image-35-696x315.png 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/image-35-1068x483.png 1068w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/image-35-1920x869.png 1920w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/image-35-928x420.png 928w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\"><em>Photo credit: Mastercard.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Current projections indicate that the Muslim sports-event travel spend pool will grow from around USD11 billion in 2025 to USD17 billion by 2030. When destinations make Muslim-friendly readiness visible during the booking stage and deliver it consistently on the ground, the opportunity could expand further to USD21 billion by the end of the decade.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This potential growth is fueled by two measurable shifts: greater participation from Muslim travellers when faith-compatible services are clearly communicated, and stronger in-venue spending when Halal food options are well-labelled, accessible and trusted.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Converting interest into attendance&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Muslim international arrivals are expected to grow from 186 million in 2025 to 245 million by 2030, supported by a young, digitally connected population increasingly motivated by experience-led travel. Yet today, only around 6% of international Muslim trips include attending a sporting event, highlighting a substantial untapped market for destinations and organisers to convert interest into attendance.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Several factors shape whether travellers ultimately commit to a sports trip. Affordability and value remain the most important considerations, followed by access to Halal food and prayer facilities, and confidence in safety and crowd management. When these elements are visible early \u2014 particularly during ticket discovery and trip planning \u2014 travellers are significantly more likely to follow through with bookings.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Building confidence across the travel journey&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Digital discovery plays a decisive role in the sports travel journey. Social media is the primary channel through which Muslim travellers learn about sports events, often inspiring group travel among friends and family. However, conversion occurs only when that discovery quickly leads to trusted information, including official ticket links, venue access details, transport plans, and reliable digital payment options.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSports tourism is entering a new phase of global growth, where experiences, community and cultural connection matter as much as the event itself,\u201d said Mastercard Senior Vice President Customer Solutions Centre, Southeast Asia Aisha Islam. \u201cThrough Mastercard\u2019s long-standing presence in global sports, including collaborations with the UEFA Champions League, the McLaren Mastercard Formula 1 Team and the Australian Open, Mastercard sees how major sporting moments can connect fans, destinations, and businesses at scale. As major sporting calendars continue to roll through Southeast Asia, the region is firmly establishing itself as a hub for high-profile sporting experiences. Muslim travellers are among the fastest-growing segments in global travel. When destinations provide clarity and confidence \u2014 from payment security to Halal dining and prayer access \u2014 they unlock significant participation and spending potential.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWhat this research clearly shows is that demand alone is not the constraint: Confidence is,\u201d said CrescentRating Founder and CEO Fazal Bahardeen.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Muslim travellers are highly motivated by major sporting events. But participation increases only when essential needs such as Halal food, access to prayer facilities, and transport are clearly communicated and trusted well before travel begins. Destinations in Southeast Asia that connect iconic sports moments with visible Muslim-friendly readiness are best positioned to convert interest into attendance and sustained economic impact.\u201dFor more information on the report, check out\u00a0 <a href=\"https:\/\/crescentrating.com\/insights\/halal-muslim-travel-market-reports\/muslim-friendly-sports\" target=\"_blank\" rel=\"noreferrer noopener\">Proof Wins: The Convergence of Sports, Travel, and Faith<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(Source: Mastercard)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SINGAPORE, 5 June 2026: Mastercard, in collaboration with CrescentRating, released a report on Thursday highlighting the growing economic potential of Muslim-friendly sports tourism, projecting that the market could reach USD21 billion globally by 2030 if destinations and event organisers strengthen inclusion. Proof Wins: The Convergence of Sports, Travel, and Faith examines how Muslim travellers discover, [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":268099,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[246,1581],"tags":[],"class_list":["post-268097","post","type-post","status-publish","format-standard","has-post-thumbnail","category-singapore","category-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spotlight shines on Muslim-friendly sports tourism - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2026\/06\/spotlight-shines-on-muslim-friendly-sports-tourism\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotlight shines on Muslim-friendly sports tourism - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"SINGAPORE, 5 June 2026: Mastercard, in collaboration with CrescentRating, released a report on Thursday highlighting the growing economic potential of Muslim-friendly sports tourism, projecting that the market could reach USD21 billion globally by 2030 if destinations and event organisers strengthen inclusion. 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