{"id":267795,"date":"2026-05-29T05:15:00","date_gmt":"2026-05-28T22:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=267795"},"modified":"2026-05-29T06:02:35","modified_gmt":"2026-05-28T23:02:35","slug":"tourism-australia-names-egm-global-sales","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2026\/05\/tourism-australia-names-egm-global-sales\/","title":{"rendered":"Tourism Australia names EGM global sales"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">SYDNEY, 29 May 2026: Tourism Australia has announced the appointment of Kathryn (Kath) O\u2019Brien as the organisation\u2019s Executive General Manager Global Markets, bringing more than 20 years of industry experience in tourism and aviation to the role.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O\u2019Brien will be responsible for managing Tourism Australia\u2019s network of international offices across 16 global markets, as well as airline and distribution channel partnerships.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"600\" height=\"423\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/05\/image-275-600x423.png\" alt=\"\" class=\"wp-image-267797 lazyload\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/423;width:428px;height:auto\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/05\/image-275-600x423.png 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/05\/image-275-300x211.png 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/05\/image-275-768x541.png 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/05\/image-275-696x490.png 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/05\/image-275-1068x752.png 1068w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/05\/image-275-596x420.png 596w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/05\/image-275-100x70.png 100w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/05\/image-275.png 1442w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\"><em>Kathryn (Kath) O\u2019Brien, Executive General Manager (EGM) Global Markets.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Commenting on the appointment, Tourism Australia Managing Director Robin Mack said O\u2019Brien has a proven track record of leading international teams across tourism and aviation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cShe brings to Tourism Australia significant skill and experience, having worked across a range of international-facing roles in sales, distribution, product and marketing strategy to deliver both revenue growth and strong stakeholder relationships,\u201d said Mack.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She joins Tourism Australia from Air New Zealand, where she is currently General Manager Australia, responsible for leading distribution, commercial, partnerships, sales, marketing, and operations for the airline in Australia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before Air New Zealand, O\u2019Brien held roles at Experience Co, where she was global Chief Commercial Officer, and at Hamilton Island Enterprises, where, during her 17-year tenure, she held numerous roles, including global general manager sales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She will commence her new role at Tourism Australia on 10 August.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(Source: Australia)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SYDNEY, 29 May 2026: Tourism Australia has announced the appointment of Kathryn (Kath) O\u2019Brien as the organisation\u2019s Executive General Manager Global Markets, bringing more than 20 years of industry experience in tourism and aviation to the role. O\u2019Brien will be responsible for managing Tourism Australia\u2019s network of international offices across 16 global markets, as well [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":267797,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4257,4170],"tags":[],"class_list":["post-267795","post","type-post","status-publish","format-standard","has-post-thumbnail","category-asia-pacific","category-destinations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tourism Australia names EGM global sales - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2026\/05\/tourism-australia-names-egm-global-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tourism Australia names EGM global sales - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"SYDNEY, 29 May 2026: Tourism Australia has announced the appointment of Kathryn (Kath) O\u2019Brien as the organisation\u2019s Executive General Manager Global Markets, bringing more than 20 years of industry experience in tourism and aviation to the role. 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