SINGAPORE, 20 April 2026: Digital travel platform Agoda’s latest data unveils which Asian travellers have shopping top-of-mind when planning trips.\u00a0<\/p>\n\n\n\n
Topping the ranking are travellers from Taiwan and South Korea, with nearly one in four (23%) respondents from each market saying shopping motivated their trips.<\/p>\n\n\n\n
Travellers from the Philippines (22%), Malaysia (20%) and Japan (15%) round out the top five, with Thailand (14%), Indonesia (12%), India (8%) and Vietnam (7%) completing the ranking.<\/p>\n\n\n\n
The findings come from a survey of Asian travellers as part of Agoda’s 2026 Travel Outlook Report, which highlights the prominence of shopping as a travel motivator.<\/p>\n\n\n\n
The data reveals that retail experiences remain a major draw across Asia, with options ranging from luxury malls and designer districts to night markets and local artisan hubs. <\/p>\n\n\n\n
For many travellers, shopping is not just transactional but experiential, offering a way to discover local culture, secure unique souvenirs, and enjoy curated retail environments that are destinations in their own right.<\/p>\n\n\n\n
Agoda’s findings also reflect evolving consumer behaviours in which travellers combine leisure and retail by planning trips around seasonal sales, pop-up events, and speciality shopping districts. <\/p>\n\n\n\n
The trend suggests a stronger culture of travel-led retail, whether for fashion, electronics, beauty, or local crafts. The result is a travel ecosystem that turns shopping into a core part of the itinerary and drives demand for conveniently located accommodations, curated experiences and retail-focused activities.<\/p>\n\n\n\n
Agoda Vice President Jun Dong commented: “Shopping remains a powerful reason to travel across Asia, and our data shows just how varied retail motivations can be by market.<\/p>\n\n\n\n
Interestingly, Taiwanese and South Korean travellers prioritise shopping as a key motivator when planning trips, highlighting their enthusiasm for exploring diverse retail landscapes and seeking unique shopping experiences.<\/p>\n\n\n\n
At Agoda, we ensure travellers can easily find accommodations that place them right at the heart of the shopping experiences they value most.”<\/p>\n\n\n\n
(Source: Agoda)<\/em><\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" SINGAPORE, 20 April 2026: Digital travel platform Agoda’s latest data unveils which Asian travellers have shopping top-of-mind when planning trips.\u00a0 Topping the ranking are travellers from Taiwan and South Korea, with nearly one in four (23%) respondents from each market saying shopping motivated their trips. Travellers from the Philippines (22%), Malaysia (20%) and Japan (15%) […]<\/p>\n","protected":false},"author":45,"featured_media":265862,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[231,246],"tags":[],"class_list":{"0":"post-265860","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-events","8":"category-singapore"},"yoast_head":"\n