{"id":265776,"date":"2026-04-17T05:15:00","date_gmt":"2026-04-16T22:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=265776"},"modified":"2026-04-17T06:09:24","modified_gmt":"2026-04-16T23:09:24","slug":"sarawak-presents-event-options-at-tms-apac-2026","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2026\/04\/sarawak-presents-event-options-at-tms-apac-2026\/","title":{"rendered":"Sarawak showcases events at TMS APAC"},"content":{"rendered":"\n<p>SINGAPORE, 17 April 2026: Sarawak\u2019s travel pavilion at The Meetings Show Asia Pacific (TMS APAC) showcased its meeting and events for event planners in the Asia Pacific market for the third consecutive year.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The show was held at Marina Bay Sands in Singapore from 14 to 15 April, with the Sarawak Pavilion bringing its <strong><em>\u201cDriving Impact Together\u201d<\/em><\/strong> brand promise to life by placing local enterprise at the centre, serving as a strategic showcase.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1106\" height=\"744\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/04\/image-160.png\" alt=\"\" class=\"wp-image-265778 lazyload\" style=\"--smush-placeholder-width: 1106px; --smush-placeholder-aspect-ratio: 1106\/744;aspect-ratio:1.4865409081190366;width:541px;height:auto\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/04\/image-160.png 1106w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/04\/image-160-300x202.png 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/04\/image-160-600x404.png 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/04\/image-160-768x517.png 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/04\/image-160-696x468.png 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/04\/image-160-1068x718.png 1068w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/04\/image-160-624x420.png 624w\" data-sizes=\"(max-width: 1106px) 100vw, 1106px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\"><em>The Hon Datuk Snowdan Lawan opened the BESarawak pavilion at TMS APAC 2026 Marina Bay Sands, Singapore. The show was held on 14 to 15 April.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Sarawak-based brands engaged international audiences, forged meaningful partnerships, and expanded their presence in new markets at the prestigious trade show.&nbsp;<\/p>\n\n\n\n<p>The decision to participate in TMS APAC was supported by a positive regional market backdrop, with strong growth across key Asia-Pacific markets, including Singapore, which recorded a 76.22% increase in visitor arrivals in February 2026.&nbsp;<\/p>\n\n\n\n<p>This momentum is further reinforced by Sarawak\u2019s efforts to strengthen regional accessibility, including the establishment of AirBorneo, positioned as a strategic enabler to enhance connectivity, unlock new market access, and elevate Sarawak\u2019s competitiveness within the Asia Pacific business events landscape.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"600\" height=\"400\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/04\/TMSAPAC1-600x400.jpg\" alt=\"\" class=\"wp-image-265817 lazyload\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/400;width:534px;height:auto\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/04\/TMSAPAC1-600x400.jpg 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/04\/TMSAPAC1-300x200.jpg 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/04\/TMSAPAC1-768x512.jpg 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/04\/TMSAPAC1-1536x1024.jpg 1536w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/04\/TMSAPAC1-2048x1365.jpg 2048w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/04\/TMSAPAC1-696x464.jpg 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/04\/TMSAPAC1-1068x712.jpg 1068w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/04\/TMSAPAC1-1920x1280.jpg 1920w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/04\/TMSAPAC1-630x420.jpg 630w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n\n<p>\u201cA clear regional strategy drives our return,\u201d said The Honourable Datuk Snowdan Lawan, Deputy Minister for Creative Industry and Performing Arts Sarawak, who is leading the Sarawak delegation. \u201cAsia Pacific is a priority growth market for us. Our participation at TMS APAC reflects our focus on engaging the right markets and strengthening partnerships that will support Sarawak\u2019s long-term growth in business events.\u201d<\/p>\n\n\n\n<p>\u201cWe are witnessing a growing alignment between global demand and what Sarawak offers, from sector expertise to collaborative ecosystems,\u201d said Datu Hii Chang Kee, Deputy State Secretary and Chairman of Business Events Sarawak (BESarawak). \u201cOur presence at the show is about capturing that demand and translating it into sustained value for our industries and communities.\u201d<\/p>\n\n\n\n<p>\u201cSarawak is increasingly being viewed as a strategic partner of choice,\u201d said Jason Tan Chin Foo, Acting Chief Executive Officer of BESarawak. \u201cOur focus on legacy-driven business events, and our deliberate efforts to drive impact with stakeholders and communities, are driving our ambition forward as the legacy capital of business events in Malaysia and Borneo.\u201d<\/p>\n\n\n\n<p>As Sarawak continues to deepen its footprint in the Asia Pacific, its presence at TMS APAC reflects a clear ambition to move beyond visibility and towards value. At the heart of this approach is a united ecosystem that showcases the full strength of the destination.<\/p>\n\n\n\n<p>The Sarawak Pavilion presented a cross-section of industry players from Kuching, Sibu and Miri \u2014 Borneo Convention Centre Kuching, Cat City Holidays, Grand Margherita Hotel, Kuching Events Rental, Miri Marriott Resort &amp; Spa, Mulu Marriott Resort &amp; Spa, Pullman Kuching Hotel, Pullman Miri Waterfront Hotel, RH Hotel, Sheraton Kuching Hotel, Team Magnifico, Techno Expo, and voco Kuching by IHG.<\/p>\n\n\n\n<p>The pavilion also expressed Sarawak\u2019s identity through an experiential gastronomic journey. The Bibber\u2019s Tale led as the official beverage partner, serving Sarawak\u2019s iconic three-layer tea alongside handcrafted drinks made from native ingredients. At the same time, KANTIN, with a presence in both Kuching and Singapore, returned with the beloved Sarawak Laksa.<\/p>\n\n\n\n<p>Together, this participation demonstrated how collaboration among different stakeholders and community players turns every engagement into an opportunity for lasting impact, aligned with Sarawak\u2019s Post-COVID-19 Development Strategy 2030.<\/p>\n\n\n\n<p>For more information, visit:\u00a0 <a href=\"http:\/\/www.businesseventssarawak.com\" target=\"_blank\" rel=\"noreferrer noopener\">www.businesseventssarawak.com<\/a>.\u00a0<\/p>\n\n\n\n<p><em>(Source: BESaawak)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SINGAPORE, 17 April 2026: Sarawak\u2019s travel pavilion at The Meetings Show Asia Pacific (TMS APAC) showcased its meeting and events for event planners in the Asia Pacific market for the third consecutive year.&nbsp;&nbsp; The show was held at Marina Bay Sands in Singapore from 14 to 15 April, with the Sarawak Pavilion bringing its \u201cDriving [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":265819,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4479,1321,3988],"tags":[],"class_list":{"0":"post-265776","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-be-sarawak","8":"category-malaysia-mekong-region","9":"category-stories"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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