{"id":261758,"date":"2026-01-23T06:15:00","date_gmt":"2026-01-22T23:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=261758"},"modified":"2026-01-22T21:08:58","modified_gmt":"2026-01-22T14:08:58","slug":"pata-and-pha-hit-the-share-button","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2026\/01\/pata-and-pha-hit-the-share-button\/","title":{"rendered":"PATA and PHA hit the share button"},"content":{"rendered":"\n<p>BANGKOK, 23 January 2026: The Pacific Asia Travel Association (PATA) brokers a new partnership agreement with the Phuket Hotels Association (PHA), a nonprofit organisation representing hotels in Phuket, southern Thailand.<\/p>\n\n\n\n<p>Signed by PATA CEO Noor Ahmad Hamid and PHA Executive Director Jayne MacDougall, the Memorandum of Understanding (MoU) establishes a mutual affiliate membership between the organisations.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"904\" height=\"598\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/01\/image-148.png\" alt=\"\" class=\"wp-image-261760 lazyload\" style=\"--smush-placeholder-width: 904px; --smush-placeholder-aspect-ratio: 904\/598;width:484px;height:auto\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/01\/image-148.png 904w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/01\/image-148-300x198.png 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/01\/image-148-600x397.png 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/01\/image-148-768x508.png 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/01\/image-148-696x460.png 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/01\/image-148-635x420.png 635w\" data-sizes=\"(max-width: 904px) 100vw, 904px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\">Photo credit: PATA. <em>(L\/R): Paul Pruangkarn, Director &#8211; Marketing &amp; Communications, PATA; Noor Ahmad Hamid, Chief Executive Officer, PATA; Jayne MacDougall, Executive Director, PHA; and Bjorn Courage, General Manager, InterContinental Phuket Resort, and President, PHA, following the MoU signing.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Hamid noted: \u201cAs one of Thailand\u2019s most sought-after island destinations, Phuket\u2019s hospitality sector is a cornerstone of its economy. With this partnership, we pave the path for collaborations with the Phuket Hotels Association on their mission to promote and strengthen Phuket\u2019s standing as a destination recognised for its quality offerings and sustainable practices.\u201d<\/p>\n\n\n\n<p>MacDougall added: &#8220;Formalising a partnership with PATA marks an important step in advancing shared goals around responsible tourism, regional collaboration, and innovation, strengthening long-term outcomes for Phuket and the wider region.&#8221;<\/p>\n\n\n\n<p>The agreement supports joint activities, including the mutual promotion of events and, where appropriate, speaker participation. Representatives and members of both PATA and PHA will have opportunities to connect through networking sessions and annual events, with registration support provided in line with the agreement.<\/p>\n\n\n\n<p>In addition, the partnership promotes knowledge sharing. It enables PHA to share selected tourism research and insights with the PATA network on a quarterly basis through member-exclusive newsletters and relevant online channels.<\/p>\n\n\n\n<p><em>About PATA<\/em><br><em>The <a href=\"https:\/\/pata.us1.list-manage.com\/track\/click?u=40516b5a300441f576f4dca37&amp;id=133b7a18ca&amp;e=59962db039\" target=\"_blank\" rel=\"noreferrer noopener\">Pacific Asia Travel Association<\/a> (PATA) is a not-for-profit membership association dedicated to advancing a meaningful Pacific Asia tourism economy. PATA brings together governments, industry leaders, academia, and communities to drive positive, lasting change. Founded in 1951 and headquartered in Bangkok, the Association also has an official office in Beijing.<\/em><\/p>\n\n\n\n<p><em>(Source: PATA)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BANGKOK, 23 January 2026: The Pacific Asia Travel Association (PATA) brokers a new partnership agreement with the Phuket Hotels Association (PHA), a nonprofit organisation representing hotels in Phuket, southern Thailand. Signed by PATA CEO Noor Ahmad Hamid and PHA Executive Director Jayne MacDougall, the Memorandum of Understanding (MoU) establishes a mutual affiliate membership between the [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":261760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4174,8],"tags":[],"class_list":{"0":"post-261758","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-associations","8":"category-thailand"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PATA and PHA hit the share button - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2026\/01\/pata-and-pha-hit-the-share-button\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PATA and PHA hit the share button - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"BANGKOK, 23 January 2026: The Pacific Asia Travel Association (PATA) brokers a new partnership agreement with the Phuket Hotels Association (PHA), a nonprofit organisation representing hotels in Phuket, southern Thailand. 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