{"id":261370,"date":"2026-01-15T06:15:00","date_gmt":"2026-01-14T23:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=261370"},"modified":"2026-01-14T23:03:10","modified_gmt":"2026-01-14T16:03:10","slug":"sabah-concludes-trade-mission-in-hcmc","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2026\/01\/sabah-concludes-trade-mission-in-hcmc\/","title":{"rendered":"Sabah concludes trade mission in HCMC"},"content":{"rendered":"\n

HO CHI MINH CITY, 15 January 2026: Sabah Tourism Board (STB) successfully concluded a trade mission to Vietnam, hosting the Sabah Seminar and B2B Session at the Sheraton Saigon Grand Opera Hotel on 12 January 2026 earlier this week.<\/p>\n\n\n\n

In collaboration with the Sabah Enhanced Travel Innovation Association (SETIA) and Tourism Malaysia, the event served as a networking platform for 20 delegates from Sabah, including 16 specialised travel agents, to engage in \u201ctabletop\u201d business discussions with Ho Chi Minh City\u2019s leading travel trade partners.<\/p>\n\n\n

\n
\"\"
Photo credit: Sabah Tourism Board. Sabah\u2019s specialised travel agents engage in \u201ctabletop\u201d business discussions with Ho Chi Minh City\u2019s travel trade partners.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Sixty-five buyers representing local Vietnamese agents attended the event.<\/p>\n\n\n\n

The mission also highlighted AirAsia\u2019s direct flights from Ho Chi Minh City to Kota Kinabalu, which improve connectivity and reduce travel time to just over two hours.<\/p>\n\n\n\n

\u201cThis targeted initiative unlocked new growth opportunities and fostered high-value partnerships between Sabah\u2019s travel experts and Vietnam\u2019s rapidly expanding outbound tourism market,\u201d said Sabah Tourism Board Chief Executive Officer Jeffery Jimit.<\/p>\n\n\n\n

As Malaysia welcomes Visit Malaysia Year 2026, Sabah is already planning for its milestone, the Visit Sabah Year 2027. Under the new branding, \u201cExplore Sabah \u2013 Naturally Inspiring, Beyond Ordinary, the state is positioning itself as a premier global destination for culture, adventure and nature.<\/p>\n\n\n\n

(Source: Sabah Tourism Board)<\/em><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

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