{"id":261362,"date":"2026-01-15T06:15:00","date_gmt":"2026-01-14T23:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=261362"},"modified":"2026-01-14T21:53:45","modified_gmt":"2026-01-14T14:53:45","slug":"airborneo-selects-sabre-for-strong-technology-foundation","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2026\/01\/airborneo-selects-sabre-for-strong-technology-foundation\/","title":{"rendered":"AirBorneo selects Sabre for strong technology foundation"},"content":{"rendered":"\n

SINGAPORE, 15 January 2026: Sabre Corporation, a global travel technology company, inked a new long-term agreement with start-up airline AirBorneo. <\/p>\n\n\n\n

The newly established airline began operations in early January 2026 and has chosen Sabre to underpin its planning and pricing strategy from day one.<\/p>\n\n\n

\n
\"\"
Photo credit: Sabre.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Airborneo is owned by the government of the Malaysian state of Sarawak and aims to support regional connectivity to the diverse tourism attractions and destinations across Borneo.<\/p>\n\n\n\n

AirBorneo will adopt:<\/strong><\/p>\n\n\n\n

Sabre\u2019s Network Planning & Optimisation (NPO)<\/strong> suite to automate and manage flight schedules, codeshare agreements, and route profitability.<\/p>\n\n\n\n

Sabre Mosaic Revenue Optimiser<\/strong> to support pricing strategies by dynamically adjusting seat availability and fare conditions in response to market demand and business objectives.<\/p>\n\n\n\n

Sabre Market Intelligence & Global Demand Data <\/strong>to gain critical insights and competitive benchmarks to fuel network and revenue growth.<\/p>\n\n\n\n

\u201cAirBorneo is committed to building a modern, competitive airline that enhances connectivity in Sarawak and the wider region,\u201d said AirBorneo Holdings CEO Megat Ardian Wira Mohd Aminuddin. \u201cBy partnering with Sabre even before our first flight took off, we are ensuring that our pricing, planning, and revenue management capabilities are built on a robust, data-driven foundation. This will enable us to serve our first \u2013 and future \u2013 passengers effectively, make smarter business decisions, and set the stage for sustainable growth.\u201d<\/p>\n\n\n\n

About AirBorneo<\/em>
On 12 February 2025, the Sarawak Government entered into a sale and purchase agreement with Malaysia Aviation Group (MAG), formalising the acquisition of MASwings Sdn Bhd (\u201cMASwings\u201d). AirBorneo\u2019s takeover of MASwings took place at the end of December 2025.\u00a0<\/em><\/p>\n\n\n\n

(Source: Sabre)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

SINGAPORE, 15 January 2026: Sabre Corporation, a global travel technology company, inked a new long-term agreement with start-up airline AirBorneo.  The newly established airline began operations in early January 2026 and has chosen Sabre to underpin its planning and pricing strategy from day one. Airborneo is owned by the government of the Malaysian state of […]<\/p>\n","protected":false},"author":45,"featured_media":261363,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[469,1321],"tags":[],"class_list":{"0":"post-261362","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-airlines","8":"category-malaysia-mekong-region"},"yoast_head":"\nAirBorneo selects Sabre for strong technology foundation - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2026\/01\/airborneo-selects-sabre-for-strong-technology-foundation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AirBorneo selects Sabre for strong technology foundation - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"SINGAPORE, 15 January 2026: Sabre Corporation, a global travel technology company, inked a new long-term agreement with start-up airline AirBorneo.  The newly established airline began operations in early January 2026 and has chosen Sabre to underpin its planning and pricing strategy from day one. 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