{"id":261175,"date":"2026-01-12T05:15:00","date_gmt":"2026-01-11T22:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=261175"},"modified":"2026-01-12T05:53:20","modified_gmt":"2026-01-11T22:53:20","slug":"tourism-malaysia-backs-china-payment-tool","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2026\/01\/tourism-malaysia-backs-china-payment-tool\/","title":{"rendered":"Tourism Malaysia backs China payment tool\u00a0"},"content":{"rendered":"\n<p>PUTRAJAYA, 12 January 2026: Tourism Malaysia and Weixin Pay have formalised a strategic collaboration through the signing of a Memorandum of Collaboration (MoC), marking a significant milestone in strengthening Malaysia\u2019s tourism promotion efforts and enhancing the overall travel experience for Chinese visitors.<\/p>\n\n\n\n<p>The collaboration reflects both parties\u2019 mutual commitment to leverage their respective strengths, resources, and expertise to promote Malaysia as a preferred destination for Chinese travellers, while supporting the sustainable growth and digital transformation of Malaysia\u2019s tourism industry.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1374\" height=\"860\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/01\/image-64.png\" alt=\"\" class=\"wp-image-261177 lazyload\" style=\"--smush-placeholder-width: 1374px; --smush-placeholder-aspect-ratio: 1374\/860;aspect-ratio:1.597688189438067;width:499px;height:auto\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/01\/image-64.png 1374w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/01\/image-64-300x188.png 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/01\/image-64-600x376.png 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/01\/image-64-768x481.png 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/01\/image-64-696x436.png 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/01\/image-64-1068x668.png 1068w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/01\/image-64-671x420.png 671w\" data-sizes=\"(max-width: 1374px) 100vw, 1374px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\"><em>Representatives from Tourism Malaysia and Weixin Pay at the MoC signing ceremony. (From left) YBhg Datuk Manoharan Periasamy, Chairman of Tourism Malaysia; Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia; Etienne Ng, Weixin Pay\u2019s Regional Director, Southeast Asia and Country Manager, Singapore; and Ben Yang, Weixin Pay\u2019s Managing Director, Southeast Asia and North America.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Director General of Tourism Malaysia Mohd Amirul Rizal said: \u201cChina remains one of Malaysia\u2019s most important tourism source markets. Today\u2019s Chinese travellers expect seamless digital integration throughout their journey, from trip planning to payment solutions. This strategic collaboration with Weixin Pay represents an important step forward in strengthening Malaysia\u2019s presence in the Chinese market, enhancing engagement with potential visitors, and providing strong momentum for the Visit Malaysia 2026 (VM2026) campaign.\u201d<\/p>\n\n\n\n<p>Weixin Pay Managing Director for Southeast Asia and North America Ben Yang said: \u201cWeixin Pay is committed to strengthening its presence in Malaysia and across the region by working closely with local partners to deliver smooth cross-border payment experiences. This collaboration will enable our users to fully explore Malaysia\u2019s unique attractions and vibrant culture, offering an experience that feels both exciting and reassuringly familiar.\u201d<\/p>\n\n\n\n<p>Aligned with the MoC, Tourism Malaysia and Weixin Pay will work closely on joint digital marketing initiatives, technology adoption, and integrated promotional efforts to enhance Malaysia\u2019s visibility and engagement in the Chinese market. This will also support Malaysian merchants in leveraging WeixinPay\u2019s comprehensive suite of digital tools, enabling more seamless, convenient, and cashless experiences for Chinese visitors throughout their journey in Malaysia.<\/p>\n\n\n\n<p>Weixin Pay has seen rapid adoption across Malaysia\u2019s transportation, dining and retail sectors, including key touchpoints such as the KLIA Ekspres airport rail link and Pavilion Kuala Lumpur. Collaboration between Weixin Pay and Payments Network Malaysia (PayNet) continues to deepen, with a growing number of Malaysian SMEs now accepting Weixin Pay via DuitNow QR, enabling Chinese visitors to make payments effortlessly with their preferred method.<\/p>\n\n\n\n<p>The impact of this digital integration is reflected in transaction data for the first half of 2025, as both Weixin Pay\u2019s transaction value and transaction volume in Malaysia recorded several-fold year-on-year growth. During China\u2019s National Day and Mid-Autumn Festival holidays in October, transactions processed through PayNet increased more than threefold in both volume and value compared to the same period in 2024.<\/p>\n\n\n\n<p>At the same time, Malaysia\u2019s tourism industry continues to record strong growth momentum, with international visitor arrivals reaching 38.3 million from January to November 2025, a 12% increase compared to the same period last year. This positive performance is further strengthened by robust growth from key source markets, particularly China, which recorded 4.3 million visitor arrivals, representing a 25.9% year-on-year increase, underscoring China\u2019s continued importance to Malaysia\u2019s tourism recovery and expansion strategy.<\/p>\n\n\n\n<p>With the mutual visa-free policy between Malaysia and China taking effect in July 2025, cross-border travel between the two countries has entered a new phase of robust, sustained growth. This collaboration is expected to deepen tourism exchanges, strengthen bilateral cooperation, and deliver tangible benefits to both nations.<\/p>\n\n\n\n<p>The signing of this MoC underscores the shared commitment of Tourism Malaysia and Weixin Pay to position Malaysia as a competitive, digitally enabled and welcoming destination for the China market, reinforcing the nation\u2019s readiness to welcome the world for Visit Malaysia 2026 (VM2026).<\/p>\n\n\n\n<p><em>(Source: Tourism Malaysia)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PUTRAJAYA, 12 January 2026: Tourism Malaysia and Weixin Pay have formalised a strategic collaboration through the signing of a Memorandum of Collaboration (MoC), marking a significant milestone in strengthening Malaysia\u2019s tourism promotion efforts and enhancing the overall travel experience for Chinese visitors. The collaboration reflects both parties\u2019 mutual commitment to leverage their respective strengths, resources, [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":261177,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1321,3991],"tags":[],"class_list":{"0":"post-261175","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-malaysia-mekong-region","8":"category-travel-companies"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tourism Malaysia backs China payment tool\u00a0 - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2026\/01\/tourism-malaysia-backs-china-payment-tool\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tourism Malaysia backs China payment tool\u00a0 - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"PUTRAJAYA, 12 January 2026: Tourism Malaysia and Weixin Pay have formalised a strategic collaboration through the signing of a Memorandum of Collaboration (MoC), marking a significant milestone in strengthening Malaysia\u2019s tourism promotion efforts and enhancing the overall travel experience for Chinese visitors. 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