{"id":261107,"date":"2026-01-09T05:15:00","date_gmt":"2026-01-08T22:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=261107"},"modified":"2026-01-09T06:06:29","modified_gmt":"2026-01-08T23:06:29","slug":"cathay-kicks-off-its-80-years-together-campaign","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2026\/01\/cathay-kicks-off-its-80-years-together-campaign\/","title":{"rendered":"Cathay kicks off its 80 Years Together campaign"},"content":{"rendered":"\n

HONG KONG, 9 January 2026: Cathay officially launched its 80th<\/sup>-anniversary celebrations earlier this week, marking eight decades of serving its home city, its people, and its global customers since 1946.\u00a0<\/p>\n\n\n\n

To mark this milestone year and honour its legacy, Cathay will host a series of special events throughout 2026, all anchored by the unifying theme \u201c80 Years Together\u201d.<\/p>\n\n\n

\n
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Cathay officially kicked off its \u201c80 Years Together\u201d anniversary celebrations at a special event, hosted by Cathay Group Chief Executive Officer Ronald Lam (fifth from right), Chief Customer and Commercial Officer Lavinia Lau (fifth from left), Chief Operations and Service Delivery Officer Alex McGowan (fourth from left), and Chief Financial Officer Rebecca Sharpe (fourth from right).<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

As a prelude to its \u201c80 Years Together\u201d celebrations, Cathay presented a special aircraft livery on one of its long-haul Airbus A350 passenger aircraft at a launch event. Adorned with the airline\u2019s iconic \u201clettuce leaf sandwich\u201d design and the 80th anniversary year mark, the livery pays homage to the much-loved green-and-white striped paint scheme, echoing Cathay\u2019s storied legacy while symbolising its continued growth and progress. A second \u200b \u201clettuce leaf sandwich\u201d livery on one of Cathay\u2019s Boeing 747 freighters will also be revealed in the coming weeks.<\/p>\n\n\n\n

Speaking at the event, Cathay Group Chief Executive Officer Ronald Lam said: \u201cToday marks not just an important milestone for Cathay, but a celebration of our \u201880 Years Together with Hong Kong. Guided by our purpose to move people forward in life, Cathay and Hong Kong have grown together over the past eight decades, supporting each other through thick and thin. <\/p>\n\n\n\n

\u201cLooking ahead, through our investment of well over HK$100 billion into our fleet, cabin products, lounges and digital innovation, Cathay will continue to elevate the customer experience as we strive towards our refreshed vision to become our customers\u2019 most loved service brand. At the same time, we remain steadfast in our commitment to strengthening Hong Kong\u2019s status as a leading international aviation hub.\u201d<\/p>\n\n\n

\n
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Photo credits: Cathay Group.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Cabin crew members donning Cathay Pacific\u2019s vintage uniforms across various design eras also made a special appearance, paying tribute to the generations who have defined the signature Cathay service in the skies. Throughout 2026, around 1,000 to 2,000 of Cathay\u2019s cabin crew and ground employees will wear and showcase these vintage uniforms at work, bringing the evolution of the Cathay brand to life in true Cathay fashion. \u200b<\/p>\n\n\n\n

(Source: Cathay Group)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

HONG KONG, 9 January 2026: Cathay officially launched its 80th-anniversary celebrations earlier this week, marking eight decades of serving its home city, its people, and its global customers since 1946.\u00a0 To mark this milestone year and honour its legacy, Cathay will host a series of special events throughout 2026, all anchored by the unifying theme […]<\/p>\n","protected":false},"author":45,"featured_media":261114,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[469,26],"tags":[],"class_list":{"0":"post-261107","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-airlines","8":"category-hong-kong"},"yoast_head":"\nCathay kicks off its 80 Years Together campaign - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2026\/01\/cathay-kicks-off-its-80-years-together-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cathay kicks off its 80 Years Together campaign - 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