{"id":260400,"date":"2025-12-15T06:15:00","date_gmt":"2025-12-14T23:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=260400"},"modified":"2025-12-14T23:34:30","modified_gmt":"2025-12-14T16:34:30","slug":"say-hello-to-tacy-thomas-cooks-digital-avatar","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2025\/12\/say-hello-to-tacy-thomas-cooks-digital-avatar\/","title":{"rendered":"Say hello to TACY Thomas Cook\u2019s digital avatar"},"content":{"rendered":"\n<p>MUMBAI, 15 December 2025: Thomas Cook (India) Limited has announced the launch of TACY, its personified AI-powered holiday travel assistant.<\/p>\n\n\n\n<p>It underscores the company\u2019s commitment to pioneering innovation in the travel sector and represents a significant advancement in customer engagement, offering immersive, conversational experiences that seamlessly integrate technology with travel.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1538\" height=\"1216\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/12\/image-58.png\" alt=\"\" class=\"wp-image-260401 lazyload\" style=\"--smush-placeholder-width: 1538px; --smush-placeholder-aspect-ratio: 1538\/1216;aspect-ratio:1.2647900401419512;width:539px;height:auto\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/12\/image-58.png 1538w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/12\/image-58-300x237.png 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/12\/image-58-600x474.png 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/12\/image-58-768x607.png 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/12\/image-58-1536x1214.png 1536w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/12\/image-58-696x550.png 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/12\/image-58-1068x844.png 1068w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/12\/image-58-531x420.png 531w\" data-sizes=\"(max-width: 1538px) 100vw, 1538px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\"><em>Photo credit: Thomas Cook India.<\/em><br><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Positioned as the digital face of Thomas Cook India\u2019s product portfolio, TACY makes her debut with the early launch of the company\u2019s flagship Europe Summer 2026 offerings.<\/p>\n\n\n\n<p>Heralding a new era of AI-driven engagement, TACY will progressively expand to additional destinations. The portfolio features 1,000+ guaranteed departures, 15+ value-led holidays, and curated itineraries across Western Europe, Eastern Europe, the Mediterranean and Scandinavia, catering to diverse segments including families, couples, and groups.<\/p>\n\n\n\n<p>As part of this rollout, Thomas Cook India has created a range of AI-generated videos covering Europe featuring TACY \u2014 designed to inspire travel, highlight brand and product USPs, and guide customers through the decision-making process.&nbsp;<\/p>\n\n\n\n<p>Beyond personifying the avatar and producing engaging video content, the company is leveraging traditional media in innovative ways for a digital-first audience, including QR codes that seamlessly direct viewers to the website and videos. This initiative reinforces Thomas Cook India\u2019s innovation-led approach to engagement, blending technology, storytelling and personalisation to connect with travellers like never before.<\/p>\n\n\n\n<p>Thomas Cook (India) Limited, President &amp; Group Head &#8211; Marketing, Service Quality, Value Added Services &amp; Innovation, Abraham Alapatt added: \u201cIndia is among the fastest growing digital economies in the world, with one of the youngest and most dynamic traveller demographics. Our customers are digital-first and curious, and they expect interactive engagement that goes beyond traditional marketing. With TACY, we are pioneering a new era of marketing innovation \u2014 creating immersive, conversational experiences that resonate with new-age travellers. This initiative is perfectly timed with the launch of our flagship Europe Summer 2026 portfolio and extending to other destinations, enabling us to connect with customers in a way that is intuitive, engaging and future-ready.\u201d<\/p>\n\n\n\n<p><em>(Source: Thomas Cook India)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MUMBAI, 15 December 2025: Thomas Cook (India) Limited has announced the launch of TACY, its personified AI-powered holiday travel assistant. It underscores the company\u2019s commitment to pioneering innovation in the travel sector and represents a significant advancement in customer engagement, offering immersive, conversational experiences that seamlessly integrate technology with travel. Positioned as the digital face [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":260401,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[355,3991],"tags":[],"class_list":{"0":"post-260400","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-india","8":"category-travel-companies"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Say hello to TACY Thomas Cook\u2019s digital avatar - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2025\/12\/say-hello-to-tacy-thomas-cooks-digital-avatar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Say hello to TACY Thomas Cook\u2019s digital avatar - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"MUMBAI, 15 December 2025: Thomas Cook (India) Limited has announced the launch of TACY, its personified AI-powered holiday travel assistant. 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