![\"\"](\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/11\/27-600x450.jpg\")
The Sarawak Women of Tomorrow (SWOT) Season 4 programme, held from 23 to 26 November, brought together leaders, industry experts, and emerging talents for a four-day exploration of future-ready leadership in Sarawak\u2019s digital-green transformation era. <\/p>\n\n\n\n
As part of this flagship initiative to strengthen women\u2019s leadership capacity across the state, the programme featured keynote sessions, workshops, exclusive conversations, and mentorship activities.<\/p>\n\n\n\n
Sarawak Tourism Board (STB) Chief Executive Officer Sharzede Datu Haji Salleh Askor joined the programme on 24 November 2025, contributing her perspectives during the panel session titled \u201cLeading with Purpose: Authentic Leadership in Complex Times.\u201d<\/p>\n\n\n\n
Her participation follows her recent recognition as one of Malaysia\u2019s Top 30 Women of Excellence 2025, a testament to her leadership in elevating Sarawak\u2019s tourism landscape.<\/p>\n\n\n\n Sharzede\u2019s national recognition, presented at the W Hotel Kuala Lumpur on 12 November 2025, honours her work in positioning Sarawak as a global tourism destination grounded in sustainability, creativity, and inclusivity. <\/p>\n\n\n\n This year\u2019s awards, themed \u201cExcellence as a Spectrum, Not a Summit\u201d, celebrated leaders and changemakers who drive impact through purpose and innovation.<\/p>\n\n\n\n Her leadership has strengthened strategic partnerships, elevated Sarawak\u2019s international visibility, and advanced Responsible Tourism principles \u2014 further affirming her standing as one of Malaysia\u2019s notable voices shaping the nation\u2019s tourism industry.<\/p>\n\n\n\n Future-ready leadership<\/strong><\/p>\n\n\n\n During the panel session, she drew from experiences across rural communities, national platforms, and crisis-era tourism recovery to highlight the importance of authenticity and clarity in leadership.<\/p>\n\n\n\n Held at Pullman Kuching, the session also featured Datu Dr Hajah Rashidah Haji Bolhassan and Datin Rosmarie Wong Lu Yi. Arinah Najwa Ahmad Said of Grab Malaysia moderated the session.<\/p>\n\n\n\n SWOT 2025, themed \u201cFuture-Ready Leadership: Navigating Sarawak\u2019s Digital-Green Transformation\u201d, continues the Women Leadership Foundation\u2019s mission to nurture women leaders who can adapt, innovate, and contribute to Sarawak\u2019s long-term social and economic progress. Since 2022, the programme has empowered 129 women leaders from more than 40 organisations, building a growing community of resilient, ethical, and purpose-driven talent across sectors.<\/p>\n\n\n\n Key themes explored during the session included women\u2019s empowerment, inclusive tourism development, crisis leadership, and values-based decision-making. STB\u2019s participation underscored insights drawn from community engagement, Responsible Tourism, and Sarawak\u2019s CANFF pillars \u2014 Culture, Adventure, Nature, Food, and Festivals.<\/p>\n\n\n\n (Source: Your Stories \u2014 Sarawak Tourism Board)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" KUCHING, 28 November 2025: \u201cPurpose becomes our compass in tourism as we preserve Sarawak\u2019s identity while creating meaningful opportunities for our communities,\u201d Sarawak Tourism Board CEO Sharzede Datu Haji Salleh Askor told a panel during the recent Sarawak Women of Tomorrow (SWOT) Season 4 programme. She identified leadership as ultimately listening to people who explain […]<\/p>\n","protected":false},"author":46,"featured_media":259869,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4273,3988],"tags":[],"class_list":{"0":"post-259831","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sarawak","8":"category-stories"},"yoast_head":"\n![\"\"](\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/11\/36-600x450.jpg\")