\u2018Beyond Tourism\u2019 initiative with the World Economic Forum.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\nMinister of Tourism of Saudi Arabia, Ahmed Al-Khateeb, brings together leaders from across the tourism ecosystem to launch the \u2018Beyond Tourism\u2019 initiative with the World Economic Forum.<\/p>\n\n\n\n
Beyond Tourism presents a platform for leaders from across the tourism ecosystem \u2014 including real estate, infrastructure, technology, urban planning, culture, and conservation \u2014 to advance a shared agenda for the future of travel. The initiative is anchored in 10 guiding principles designed to ensure that tourism growth delivers meaningful and lasting value for residents, visitors, businesses, and communities.<\/p>\n\n\n\n
\u201cSaudi Arabia is proud to lead Beyond Tourism in partnership with the World Economic Forum,\u201d said the Minister of Tourism. \u201cThis partnership reflects our shared belief that the solutions we seek for tourism are solutions for humanity itself — solutions that foster understanding, create opportunity, and build resilience for generations to come.\u201d<\/p>\n\n\n\n
The launch of Beyond Tourism aligns with the Kingdom\u2019s Vision 2030, which positions tourism as a key driver of economic diversification, job creation and cultural exchange. Saudi Arabia has welcomed more than 116 million visitors since the launch of Vision 2030 and aims to reach 150 million by 2030.<\/p>\n\n\n\n
The World Economic Forum and Ministry of Tourism jointly developed the initiative\u2019s 10 guiding principles, which include aligning market opportunities with local strengths, empowering local economies, investing in future-ready workforces, championing cultural heritage, revitalising ecosystems, and harnessing technology responsibly.<\/p>\n\n\n\n
\u201cTourism is both a bridge and a ladder — connecting cultures and lifting communities,\u201d said World Economic Forum President B\u00f8rge Brende. \u201cIf we do this together, Beyond Tourism will unlock the sector\u2019s full potential — not just in GDP terms, but in quality jobs, vibrant places, and regenerated nature.\u201d<\/p>\n\n\n\n
The 10 guiding principles for transformative tourism are:<\/strong><\/p>\n\n\n\nAlign market opportunities with local strengths and values;<\/p>\n\n\n\n
Enable responsible choices for evolving travellers.<\/p>\n\n\n\n
Empower local enterprise and economies;<\/p>\n\n\n\n
Invest in a future-ready workforce;<\/p>\n\n\n\n
Develop infrastructure for shared benefit;<\/p>\n\n\n\n
Balance demand with local capacity;<\/p>\n\n\n\n
Champion cultural heritage and connection;<\/p>\n\n\n\n
Revitalise and protect natural ecosystems;<\/p>\n\n\n\n
Strengthen ecosystem resilience;<\/p>\n\n\n\n
Harness data and technology responsibly.<\/p>\n\n\n\n
As part of the initiative, a global coalition of leaders has been established to identify and implement demonstration projects in key regions. Over the next three years, the Ministry of Tourism and the World Economic Forum will focus on building a diverse community, developing practical tools and piloting sustainable tourism models.<\/p>\n\n\n\n
The future of tourism will be defined not by one country or one organisation, but by our collective ability to listen, innovate, and act together. This initiative sets a global agenda for tourism that is more connected, inclusive, and sustainable \u2014 reflecting Saudi Arabia\u2019s central role in advancing international collaboration and ensuring the sector delivers long-term benefits for people and planet.<\/p>\n\n\n\n
(Source:\u00a0 Ministry of Tourism of Saudi Arabia)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"RIYADH, Saudi Arabia, 14 November 2025: The Ministry of Tourism of Saudi Arabia, in partnership with the World Economic Forum, announced on Thursday the launch of Beyond Tourism, a new multi-sector initiative aimed at transforming the global tourism industry through coordinated, measurable action in sustainability, inclusion and resilience. The announcement took place on the sidelines […]<\/p>\n","protected":false},"author":45,"featured_media":259104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[231,447],"tags":[],"class_list":{"0":"post-259103","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-events","8":"category-middle-east"},"yoast_head":"\n
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