{"id":259065,"date":"2025-11-13T05:15:00","date_gmt":"2025-11-12T22:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=259065"},"modified":"2025-11-13T05:57:18","modified_gmt":"2025-11-12T22:57:18","slug":"saudi-tourism-campaign-targets-chinese-travellers","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2025\/11\/saudi-tourism-campaign-targets-chinese-travellers\/","title":{"rendered":"Saudi Tourism campaign targets Chinese travellers"},"content":{"rendered":"\n

SINGAPORE, 13 November 2025: The Saudi Tourism Authority (STA), known for its global destination brand \u2018Saudi, Welcome to Arabia,\u2019 has launched its new international campaign \u2018Immerse Your Soul in Arabia\u2019, inviting travellers to rediscover the warmth and spirit of Saudi Arabia through authentic cultural experiences.<\/p>\n\n\n\n

The global campaign video, \u201cImmerse Your Soul in Arabia,\u201d follows the travel diary of a young Chinese girl and her family on a heartfelt journey through Saudi Arabia, capturing the country\u2019s authentic blend of heritage and modernity through vivid and emotional storytelling.<\/p>\n\n\n

\n
\"\"
The global campaign film \u2018Immerse Your Soul in Arabia\u201d follows the travel diary of a young Chinese girl and her family.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

The launch of \u201cImmerse Your Soul in Arabia \u201ccomes at a time when Chinese travellers\u2019 interest in Saudi Arabia is growing rapidly. According to the Saudi Tourism Authority (STA), around 140,000 Chinese visitors travelled to Saudi Arabia in 2024, marking a historic high. <\/p>\n\n\n\n

From a broader market perspective, Saudi Arabia welcomed approximately 116 million visits in 2024, representing a 6% year-over-year increase. This included around 29.7 million international arrivals, an 8% increase from the previous year. <\/p>\n\n\n\n

As destinations such as Riyadh, Jeddah, AlUla, and the Saudi Red Sea continue to gain popularity, Chinese travellers are showing growing enthusiasm to explore this vast city. With its rich cultural heritage and diverse natural landscapes, Saudi Arabia is quickly emerging as one of the most sought-after destinations among Chinese tourists.<\/p>\n\n\n\n

(Source: Saudi Tourism Authority)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

SINGAPORE, 13 November 2025: The Saudi Tourism Authority (STA), known for its global destination brand \u2018Saudi, Welcome to Arabia,\u2019 has launched its new international campaign \u2018Immerse Your Soul in Arabia\u2019, inviting travellers to rediscover the warmth and spirit of Saudi Arabia through authentic cultural experiences. The global campaign video, \u201cImmerse Your Soul in Arabia,\u201d follows […]<\/p>\n","protected":false},"author":45,"featured_media":259068,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4170,447],"tags":[],"class_list":{"0":"post-259065","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-destinations","8":"category-middle-east"},"yoast_head":"\nSaudi Tourism campaign targets Chinese travellers - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2025\/11\/saudi-tourism-campaign-targets-chinese-travellers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Saudi Tourism campaign targets Chinese travellers - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"SINGAPORE, 13 November 2025: The Saudi Tourism Authority (STA), known for its global destination brand \u2018Saudi, Welcome to Arabia,\u2019 has launched its new international campaign \u2018Immerse Your Soul in Arabia\u2019, inviting travellers to rediscover the warmth and spirit of Saudi Arabia through authentic cultural experiences. 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