{"id":258998,"date":"2025-11-12T06:15:00","date_gmt":"2025-11-11T23:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=258998"},"modified":"2025-11-11T22:15:34","modified_gmt":"2025-11-11T15:15:34","slug":"sarawak-returns-to-taipei-international-travel-fair","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2025\/11\/sarawak-returns-to-taipei-international-travel-fair\/","title":{"rendered":"Sarawak returns to Taipei International Travel Fair"},"content":{"rendered":"\n<p>TAIPEI, Taiwan, 12 November 2025: Sarawak Tourism Board (STB) returned to the Taipei International Travel Fair (ITF) 2025 to promote Sarawak as the Gateway to Borneo, showcasing the state\u2019s distinct appeal through its five tourism pillars \u2014 Culture, Adventure, Nature, Food, and Festivals (CANFF) \u2014 as part of Malaysia\u2019s preparations for Visit Malaysia Year 2026 (VMY2026).<\/p>\n\n\n\n<p>Held at Nangang Exhibition Hall 1, ITF Taipei continues to serve as a key platform for STB to strengthen Sarawak\u2019s visibility in the Taiwan market and build meaningful connections with both trade and consumers in the region. The participation also aligns with Malaysia\u2019s nationwide efforts to build momentum toward VMY 2026, with Sarawak taking a proactive role in driving regional awareness through authentic and sustainable tourism storytelling.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" width=\"600\" height=\"428\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/11\/12-600x428.jpeg\" alt=\"\" class=\"wp-image-259040 lazyload\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/11\/12-600x428.jpeg 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/11\/12-300x214.jpeg 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/11\/12-768x548.jpeg 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/11\/12-696x497.jpeg 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/11\/12-1068x763.jpeg 1068w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/11\/12-588x420.jpeg 588w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/11\/12-100x70.jpeg 100w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/11\/12.jpeg 1280w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/428;\" \/><figcaption class=\"wp-element-caption\">From third left: Representative of Sabah Tourism Board, Mr. Hafiz Hazin (Director of Tourism Malaysia Taipei), Ms. Aznifah Ghani (President of the Malaysia Friendship and Trade Centre Taipei), and representatives of Selangor Tourism Board and Sarawak Tourism Board during the launching ceremony of the Malaysia Pavilion at ITF 2025.<\/figcaption><\/figure>\n\n\n\n<p>Visitors were introduced to Sarawak\u2019s diverse offerings that embody its core CANFF pillars \u2014 from its living cultures and Indigenous heritage to its lush rainforests, adventurous landscapes, vibrant festivals, and creative gastronomy. Each element reflected Sarawak\u2019s positioning as a destination of More to Discover, where culture and nature coexist in balance and harmony.<\/p>\n\n\n\n<p>\u201cTaiwan remains one of Sarawak\u2019s important markets in North Asia, and ITF Taipei provides an invaluable platform to connect with our partners and travellers,\u201d said Puan Sharzede Datu Haji Salleh Askor, Chief Executive Officer of Sarawak Tourism Board. \u201cAs Malaysia moves towards Visit Malaysia Year 2026, Sarawak is proud to showcase what makes our state special \u2014 our people, our culture, our natural beauty, and our commitment to responsible tourism.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" width=\"600\" height=\"450\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/11\/32-600x450.jpeg\" alt=\"\" class=\"wp-image-259041 lazyload\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/11\/32-600x450.jpeg 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/11\/32-300x225.jpeg 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/11\/32-768x576.jpeg 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/11\/32-696x522.jpeg 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/11\/32-1068x801.jpeg 1068w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/11\/32-560x420.jpeg 560w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/11\/32-80x60.jpeg 80w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/11\/32-265x198.jpeg 265w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/11\/32.jpeg 1280w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/450;\" \/><figcaption class=\"wp-element-caption\">Happy consumers purchasing Sarawak travel packages at the Sarawak Pavilion at ITF 2025.<\/figcaption><\/figure>\n\n\n\n<p>STB\u2019s participation was supported by Taiwan-based travel partners, including ComeBest Tour Co Ltd, China Dragon Travel Service Co Ltd, Happy Go Travel Co Ltd, and Nami International Travel Agency Co Ltd (Lamingo Tour), which promoted a curated Sarawak tour package highlighting heritage, community-based, and nature-led experiences. These collaborations reinforce STB\u2019s long-term strategy of working with regional agents to position Sarawak as a key destination in Borneo for experiential and meaningful travel.<\/p>\n\n\n\n<p>The participation at ITF 2025 complements STB\u2019s broader marketing initiatives in Taiwan, including the Business Networking Seminar with Royal Brunei Airlines Taiwan held earlier this year in Taipei and Hualien. Through such continuous engagements, STB deepens industry collaboration, strengthens Sarawak\u2019s market presence, and advances Malaysia\u2019s tourism goals, leading into Visit Malaysia Year 2026.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Gateway to Borneo 2025\" width=\"696\" height=\"392\" data-src=\"https:\/\/www.youtube.com\/embed\/HpBnlHNrga0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>By aligning market outreach, storytelling, and sustainability under the CANFF pillars, Sarawak continues to inspire travellers from Taiwan and beyond to discover the heart of Borneo \u2014 a land of culture, adventure, nature, food, and festivals, where there is always more to discover.<\/p>\n\n\n\n<p>For more information on Sarawak, visit: <a href=\"https:\/\/www.sarawaktourism.com\/web\/home\/index\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sarawak Tourism Board<\/a>.\u00a0<\/p>\n\n\n\n<p><em>(Source: Your Stories \u2014 Sarawak Tourism Board)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TAIPEI, Taiwan, 12 November 2025: Sarawak Tourism Board (STB) returned to the Taipei International Travel Fair (ITF) 2025 to promote Sarawak as the Gateway to Borneo, showcasing the state\u2019s distinct appeal through its five tourism pillars \u2014 Culture, Adventure, Nature, Food, and Festivals (CANFF) \u2014 as part of Malaysia\u2019s preparations for Visit Malaysia Year 2026 [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":259038,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1321,4273,3988],"tags":[],"class_list":{"0":"post-258998","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-malaysia-mekong-region","8":"category-sarawak","9":"category-stories"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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