{"id":258978,"date":"2025-11-12T06:15:00","date_gmt":"2025-11-11T23:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=258978"},"modified":"2025-11-11T21:26:27","modified_gmt":"2025-11-11T14:26:27","slug":"hilton-names-svp-brand-management-apec","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2025\/11\/hilton-names-svp-brand-management-apec\/","title":{"rendered":"Hilton names SVP brand management APEC"},"content":{"rendered":"\n<p>SINGAPORE, 12 November 2025: Hilton has announced the appointment of Tal Shefer as senior vice president of Brand Management, Asia Pacific.\u00a0<\/p>\n\n\n\n<p>The appointment underscores Hilton\u2019s ongoing commitment to strengthening its brand presence across the Asia Pacific.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"600\" height=\"388\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/11\/image-54-600x388.png\" alt=\"\" class=\"wp-image-258980 lazyload\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/388;width:582px;height:auto\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/11\/image-54-600x388.png 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/11\/image-54-300x194.png 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/11\/image-54-768x497.png 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/11\/image-54-696x450.png 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/11\/image-54-1068x691.png 1068w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/11\/image-54-649x420.png 649w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/11\/image-54.png 1428w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\"><em>Hilton\u2019s senior vice president of Brand Management, Asia Pacific,\u00a0Tal Shefer.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Shefer oversees Hilton\u2019s brand strategy in the Asia Pacific region, driving growth across the company\u2019s portfolio of brands.<\/p>\n\n\n\n<p>This includes Hilton\u2019s latest push in the luxury and lifestyle segment, where it plans to expand its current portfolio of over 160 trading properties by 50%, to more than 250 in the coming years.<\/p>\n\n\n\n<p>Shefer\u2019s career exemplifies Hilton\u2019s culture of growth and opportunity. He has advanced through a series of leadership roles across Europe, the Middle East and Africa (EMEA), bringing over two decades of experience and expertise in hotel management and brand operations to his new role.<\/p>\n\n\n\n<p>Most recently, he served as vice president, Brand Operations, EMEA, where he oversaw all managed and franchised hotel openings and transitions, playing a pivotal role in shaping the region\u2019s focused service strategy across multiple brands and markets.<\/p>\n\n\n\n<p><em>(Source: Hilton)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SINGAPORE, 12 November 2025: Hilton has announced the appointment of Tal Shefer as senior vice president of Brand Management, Asia Pacific.\u00a0 The appointment underscores Hilton\u2019s ongoing commitment to strengthening its brand presence across the Asia Pacific. Shefer oversees Hilton\u2019s brand strategy in the Asia Pacific region, driving growth across the company\u2019s portfolio of brands. This [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":258980,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4257,640],"tags":[],"class_list":{"0":"post-258978","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-asia-pacific","8":"category-hotels"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hilton names SVP brand management APEC - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2025\/11\/hilton-names-svp-brand-management-apec\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hilton names SVP brand management APEC - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"SINGAPORE, 12 November 2025: Hilton has announced the appointment of Tal Shefer as senior vice president of Brand Management, Asia Pacific.\u00a0 The appointment underscores Hilton\u2019s ongoing commitment to strengthening its brand presence across the Asia Pacific. 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