{"id":258860,"date":"2025-11-10T05:15:00","date_gmt":"2025-11-09T22:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=258860"},"modified":"2025-11-10T06:10:09","modified_gmt":"2025-11-09T23:10:09","slug":"trends-slow-travel-wins-fans","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2025\/11\/trends-slow-travel-wins-fans\/","title":{"rendered":"Trends: Thumbs up for slow travel"},"content":{"rendered":"\n

SINGAPORE, 10 November 2025: Trip.com Group shared insights on global travel trends and AI at last week\u2019s WTM in London, gleaned from the group\u2019s recent joint report with Google, “Why Travel?”<\/p>\n\n\n\n

During a panel discussion tagged \u201cFrom Snowfields to Screens: How Sports, Stories and AI Are Powering the Next Wave of Chinese Outbound Travel,\u201d Trip.com Group Managing Director of International Markets and Vice President Boon Sian Chai highlighted how the company is driving the next phase of global travel recovery through collaboration and technology. <\/p>\n\n\n

\n
\"\"
(Second from right) Trip.com Group Managing Director and Vice President of International Markets, Boon Sian Chai.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

\u201cTravellers today are more intentional, seeking meaning, authenticity, and value in every journey,\u201d he shared. “The report shows a shift from escape to connection, with longer stays, rising interest in nature- and culture-based itineraries, and greater engagement with eco-certified accommodations. For Trip.com Group, that means partnering globally to create accessible, personalised, and responsible travel experiences.\u201d<\/p>\n\n\n\n

For instance, the report notes a 53% year-over-year increase in searches for slower-paced cultural experiences, such as \u201cJapanese tea ceremonies,\u201d alongside a surge in demand for wellness. Searches for wellness-sport pairings, including \u201cgolf and spa resorts,\u201d increased by 300%, and \u201cski and spa\u201d packages rose by 250% year-over-year.<\/p>\n\n\n\n

A related Trip.com<\/a> session during WTM delved into \u201cCool Tripping, Slow Tourism and the Sophisticated Traveller\u2019 noting that Trip.com research showed that 92% of travellers express interest in more sustainable travel. Still, fewer than 60% have acted on it.\u00a0<\/p>\n\n\n\n

(Source: Trip.com Group)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

SINGAPORE, 10 November 2025: Trip.com Group shared insights on global travel trends and AI at last week\u2019s WTM in London, gleaned from the group\u2019s recent joint report with Google, “Why Travel?” During a panel discussion tagged \u201cFrom Snowfields to Screens: How Sports, Stories and AI Are Powering the Next Wave of Chinese Outbound Travel,\u201d Trip.com […]<\/p>\n","protected":false},"author":45,"featured_media":258862,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[246,1581],"tags":[],"class_list":{"0":"post-258860","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-singapore","8":"category-trends"},"yoast_head":"\nTrends: Thumbs up for slow travel - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2025\/11\/trends-slow-travel-wins-fans\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trends: Thumbs up for slow travel - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"SINGAPORE, 10 November 2025: Trip.com Group shared insights on global travel trends and AI at last week\u2019s WTM in London, gleaned from the group\u2019s recent joint report with Google, “Why Travel?” During a panel discussion tagged \u201cFrom Snowfields to Screens: How Sports, Stories and AI Are Powering the Next Wave of Chinese Outbound Travel,\u201d Trip.com […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ttrweekly.com\/site\/2025\/11\/trends-slow-travel-wins-fans\/\" \/>\n<meta property=\"og:site_name\" content=\"TTR Weekly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/TTRweekly\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-09T22:15:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-09T23:10:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/11\/image-42.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1188\" \/>\n\t<meta property=\"og:image:height\" content=\"786\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ttrweekly\" \/>\n<meta name=\"twitter:site\" content=\"@ttrweekly\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ttrweekly.com\/site\/2025\/11\/trends-slow-travel-wins-fans\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ttrweekly.com\/site\/2025\/11\/trends-slow-travel-wins-fans\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\/\/www.ttrweekly.com\/site\/#\/schema\/person\/ef18f8cf6ee0c5856df49f372ebece52\"},\"headline\":\"Trends: Thumbs up for slow travel\",\"datePublished\":\"2025-11-09T22:15:00+00:00\",\"dateModified\":\"2025-11-09T23:10:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ttrweekly.com\/site\/2025\/11\/trends-slow-travel-wins-fans\/\"},\"wordCount\":254,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.ttrweekly.com\/site\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.ttrweekly.com\/site\/2025\/11\/trends-slow-travel-wins-fans\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/11\/image-42.png\",\"articleSection\":[\"SINGAPORE\",\"TRENDS\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.ttrweekly.com\/site\/2025\/11\/trends-slow-travel-wins-fans\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ttrweekly.com\/site\/2025\/11\/trends-slow-travel-wins-fans\/\",\"url\":\"https:\/\/www.ttrweekly.com\/site\/2025\/11\/trends-slow-travel-wins-fans\/\",\"name\":\"Trends: Thumbs up for slow travel - TTR Weekly\",\"isPartOf\":{\"@id\":\"https:\/\/www.ttrweekly.com\/site\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ttrweekly.com\/site\/2025\/11\/trends-slow-travel-wins-fans\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.ttrweekly.com\/site\/2025\/11\/trends-slow-travel-wins-fans\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/11\/image-42.png\",\"datePublished\":\"2025-11-09T22:15:00+00:00\",\"dateModified\":\"2025-11-09T23:10:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ttrweekly.com\/site\/2025\/11\/trends-slow-travel-wins-fans\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ttrweekly.com\/site\/2025\/11\/trends-slow-travel-wins-fans\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ttrweekly.com\/site\/2025\/11\/trends-slow-travel-wins-fans\/#primaryimage\",\"url\":\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/11\/image-42.png\",\"contentUrl\":\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/11\/image-42.png\",\"width\":1188,\"height\":786},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ttrweekly.com\/site\/2025\/11\/trends-slow-travel-wins-fans\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ttrweekly.com\/site\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Trends: Thumbs up for slow travel\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ttrweekly.com\/site\/#website\",\"url\":\"https:\/\/www.ttrweekly.com\/site\/\",\"name\":\"TTR Weekly\",\"description\":\"News for Southeast Asia's travel planners. Latest news, travel news, B2B news, Southeast Asia, Thailand, Vietnam, Myanmar, Cambodia, Laos, Singapore, Malaysia, Indonesia, Philippines and Brunei.\",\"publisher\":{\"@id\":\"https:\/\/www.ttrweekly.com\/site\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ttrweekly.com\/site\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.ttrweekly.com\/site\/#organization\",\"name\":\"ttrweekly\",\"url\":\"https:\/\/www.ttrweekly.com\/site\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ttrweekly.com\/site\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2022\/07\/TTRW-272-01.png\",\"contentUrl\":\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2022\/07\/TTRW-272-01.png\",\"width\":1133,\"height\":375,\"caption\":\"ttrweekly\"},\"image\":{\"@id\":\"https:\/\/www.ttrweekly.com\/site\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/web.facebook.com\/TTRweekly\/\",\"https:\/\/x.com\/ttrweekly\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ttrweekly.com\/site\/#\/schema\/person\/ef18f8cf6ee0c5856df49f372ebece52\",\"name\":\"Newsdesk\",\"url\":\"https:\/\/www.ttrweekly.com\/site\/author\/newsdesk\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Trends: Thumbs up for slow travel - TTR Weekly","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ttrweekly.com\/site\/2025\/11\/trends-slow-travel-wins-fans\/","og_locale":"en_US","og_type":"article","og_title":"Trends: Thumbs up for slow travel - TTR Weekly","og_description":"SINGAPORE, 10 November 2025: Trip.com Group shared insights on global travel trends and AI at last week\u2019s WTM in London, gleaned from the group\u2019s recent joint report with Google, “Why Travel?” During a panel discussion tagged \u201cFrom Snowfields to Screens: How Sports, Stories and AI Are Powering the Next Wave of Chinese Outbound Travel,\u201d Trip.com […]","og_url":"https:\/\/www.ttrweekly.com\/site\/2025\/11\/trends-slow-travel-wins-fans\/","og_site_name":"TTR Weekly","article_publisher":"https:\/\/web.facebook.com\/TTRweekly\/","article_published_time":"2025-11-09T22:15:00+00:00","article_modified_time":"2025-11-09T23:10:09+00:00","og_image":[{"width":1188,"height":786,"url":"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/11\/image-42.png","type":"image\/png"}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_creator":"@ttrweekly","twitter_site":"@ttrweekly","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ttrweekly.com\/site\/2025\/11\/trends-slow-travel-wins-fans\/#article","isPartOf":{"@id":"https:\/\/www.ttrweekly.com\/site\/2025\/11\/trends-slow-travel-wins-fans\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.ttrweekly.com\/site\/#\/schema\/person\/ef18f8cf6ee0c5856df49f372ebece52"},"headline":"Trends: Thumbs up for slow travel","datePublished":"2025-11-09T22:15:00+00:00","dateModified":"2025-11-09T23:10:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ttrweekly.com\/site\/2025\/11\/trends-slow-travel-wins-fans\/"},"wordCount":254,"commentCount":0,"publisher":{"@id":"https:\/\/www.ttrweekly.com\/site\/#organization"},"image":{"@id":"https:\/\/www.ttrweekly.com\/site\/2025\/11\/trends-slow-travel-wins-fans\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/11\/image-42.png","articleSection":["SINGAPORE","TRENDS"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ttrweekly.com\/site\/2025\/11\/trends-slow-travel-wins-fans\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ttrweekly.com\/site\/2025\/11\/trends-slow-travel-wins-fans\/","url":"https:\/\/www.ttrweekly.com\/site\/2025\/11\/trends-slow-travel-wins-fans\/","name":"Trends: Thumbs up for slow travel - TTR Weekly","isPartOf":{"@id":"https:\/\/www.ttrweekly.com\/site\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ttrweekly.com\/site\/2025\/11\/trends-slow-travel-wins-fans\/#primaryimage"},"image":{"@id":"https:\/\/www.ttrweekly.com\/site\/2025\/11\/trends-slow-travel-wins-fans\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/11\/image-42.png","datePublished":"2025-11-09T22:15:00+00:00","dateModified":"2025-11-09T23:10:09+00:00","breadcrumb":{"@id":"https:\/\/www.ttrweekly.com\/site\/2025\/11\/trends-slow-travel-wins-fans\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ttrweekly.com\/site\/2025\/11\/trends-slow-travel-wins-fans\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ttrweekly.com\/site\/2025\/11\/trends-slow-travel-wins-fans\/#primaryimage","url":"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/11\/image-42.png","contentUrl":"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/11\/image-42.png","width":1188,"height":786},{"@type":"BreadcrumbList","@id":"https:\/\/www.ttrweekly.com\/site\/2025\/11\/trends-slow-travel-wins-fans\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ttrweekly.com\/site\/"},{"@type":"ListItem","position":2,"name":"Trends: Thumbs up for slow travel"}]},{"@type":"WebSite","@id":"https:\/\/www.ttrweekly.com\/site\/#website","url":"https:\/\/www.ttrweekly.com\/site\/","name":"TTR Weekly","description":"News for Southeast Asia's travel planners. Latest news, travel news, B2B news, Southeast Asia, Thailand, Vietnam, Myanmar, Cambodia, Laos, Singapore, Malaysia, Indonesia, Philippines and Brunei.","publisher":{"@id":"https:\/\/www.ttrweekly.com\/site\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ttrweekly.com\/site\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.ttrweekly.com\/site\/#organization","name":"ttrweekly","url":"https:\/\/www.ttrweekly.com\/site\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ttrweekly.com\/site\/#\/schema\/logo\/image\/","url":"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2022\/07\/TTRW-272-01.png","contentUrl":"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2022\/07\/TTRW-272-01.png","width":1133,"height":375,"caption":"ttrweekly"},"image":{"@id":"https:\/\/www.ttrweekly.com\/site\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/web.facebook.com\/TTRweekly\/","https:\/\/x.com\/ttrweekly"]},{"@type":"Person","@id":"https:\/\/www.ttrweekly.com\/site\/#\/schema\/person\/ef18f8cf6ee0c5856df49f372ebece52","name":"Newsdesk","url":"https:\/\/www.ttrweekly.com\/site\/author\/newsdesk\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ttrweekly.com\/site\/wp-json\/wp\/v2\/posts\/258860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ttrweekly.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ttrweekly.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ttrweekly.com\/site\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ttrweekly.com\/site\/wp-json\/wp\/v2\/comments?post=258860"}],"version-history":[{"count":4,"href":"https:\/\/www.ttrweekly.com\/site\/wp-json\/wp\/v2\/posts\/258860\/revisions"}],"predecessor-version":[{"id":258892,"href":"https:\/\/www.ttrweekly.com\/site\/wp-json\/wp\/v2\/posts\/258860\/revisions\/258892"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ttrweekly.com\/site\/wp-json\/wp\/v2\/media\/258862"}],"wp:attachment":[{"href":"https:\/\/www.ttrweekly.com\/site\/wp-json\/wp\/v2\/media?parent=258860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ttrweekly.com\/site\/wp-json\/wp\/v2\/categories?post=258860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ttrweekly.com\/site\/wp-json\/wp\/v2\/tags?post=258860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}