{"id":258618,"date":"2025-11-04T05:15:00","date_gmt":"2025-11-03T22:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=258618"},"modified":"2025-11-04T06:13:05","modified_gmt":"2025-11-03T23:13:05","slug":"sarawak-builds-travel-bridge-with-china","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2025\/11\/sarawak-builds-travel-bridge-with-china\/","title":{"rendered":"Sarawak taps China travel market"},"content":{"rendered":"\n

BEIJING, 4 November 2025: Leading up to Visit Malaysia Year 2026, Sarawak Tourism Board (STB), in collaboration with Royal Brunei Airlines (RBA), reignited its presence in the China market through the Sarawak Business Networking Seminar held in Beijing and Taiyuan from 28 to 30 October 2025.<\/p>\n\n\n\n

The programme, held in Beijing and extended to Taiyuan \u2014 a key hub in Shanxi Province \u2014 broadened STB\u2019s outreach to new audiences in northern China. The seminar achieved strong outcomes, including closer trade partnerships, greater product awareness, and initial opportunities for collaborative tour development. <\/p>\n\n\n\n

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It underscored STB\u2019s commitment to strengthening its presence and partnerships in China\u2019s outbound travel market.<\/p>\n\n\n\n

\u201cThis mission is more than a seminar, it\u2019s a reconnection,\u201d said STB\u2019s Marketing Director (North Asia & New Market) Dylan Redas Noel.<\/p>\n\n\n\n

\u201cChina remains a key market for us, and with Beijing and Taiyuan, it is an important gateway; we are rebuilding strong, lasting relationships with our partners.\u201d<\/p>\n\n\n\n

He also extended gratitude to Royal Brunei Airlines for their pivotal role in reviving accessibility to Sarawak. <\/p>\n\n\n\n

\u201cThis collaboration goes beyond connectivity \u2014 it\u2019s a bridge between our cultures, our people, and our shared ambitions.\u201d<\/p>\n\n\n\n

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Designed as a strategic B2B platform, the seminar brought together Sarawak\u2019s tourism operators, Chinese travel agents, airline partners, and media representatives to strengthen the industry relationships and create new opportunities for collaboration. Participants exchanged ideas, developed potential travel packages, and explored Sarawak\u2019s unique offerings across its five tourism pillars \u2014 Culture, Adventure, Nature, Food, and Festivals.<\/p>\n\n\n\n

The Beijing \u2013 Bandar Seri Begawan \u2013 Kuching route operated by Royal Brunei Airlines was highlighted as a vital dual-destination connection that enhances travel access between China and Sarawak. To further encourage participation, RBA sponsored return tickets to Kuching for lucky draw winners, offering them the opportunity to experience Sarawak\u2019s hospitality firsthand. This initiative also marked the first collaboration between STB and RBA\u2019s team in China.<\/p>\n\n\n\n

The programme featured presentations by STB and Royal Brunei Airlines, followed by sessions where Sarawak operators introduced new itineraries and engaged in productive discussions with Chinese partners. STB also conducted courtesy visits to C-Trip, Qunar, and Malaysia Airlines\u2019 Beijing Office, strengthening its ties with major online travel platforms and aviation partners to enhance Sarawak\u2019s visibility among Chinese consumers.<\/p>\n\n\n\n

For more information on Sarawak\u2019s tourism, visit: Sarawak Tour<\/a>i<\/a>sm Board<\/a>.\u00a0<\/p>\n\n\n\n

(Source: STB)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

BEIJING, 4 November 2025: Leading up to Visit Malaysia Year 2026, Sarawak Tourism Board (STB), in collaboration with Royal Brunei Airlines (RBA), reignited its presence in the China market through the Sarawak Business Networking Seminar held in Beijing and Taiyuan from 28 to 30 October 2025. The programme, held in Beijing and extended to Taiyuan […]<\/p>\n","protected":false},"author":46,"featured_media":258643,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1321,4273,3988],"tags":[],"class_list":{"0":"post-258618","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-malaysia-mekong-region","8":"category-sarawak","9":"category-stories"},"yoast_head":"\nSarawak taps China travel market - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2025\/11\/sarawak-builds-travel-bridge-with-china\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sarawak taps China travel market - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"BEIJING, 4 November 2025: Leading up to Visit Malaysia Year 2026, Sarawak Tourism Board (STB), in collaboration with Royal Brunei Airlines (RBA), reignited its presence in the China market through the Sarawak Business Networking Seminar held in Beijing and Taiyuan from 28 to 30 October 2025. 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