{"id":257934,"date":"2025-10-16T06:15:00","date_gmt":"2025-10-15T23:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=257934"},"modified":"2025-10-16T00:10:59","modified_gmt":"2025-10-15T17:10:59","slug":"sarawaks-living-legacy-nature-heritage-and-local-flavour","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2025\/10\/sarawaks-living-legacy-nature-heritage-and-local-flavour\/","title":{"rendered":"Sarawak\u2019s living legacy: Nature, heritage and local flavour"},"content":{"rendered":"\n<p>MULU, Sarawak, 16 October 2025: After inspiring audiences in Kuala Lumpur and Osaka, Serumpun Sarawak returned to its birthplace, deep within the UNESCO World Heritage rainforest of Mulu, for an extraordinary convergence of nature, heritage, and hyperlocal flavour.<\/p>\n\n\n\n<p>Hosted by the Ministry of Tourism, Creative Industry and Performing Arts Sarawak (MTCP) and the Sarawak Tourism Board (STB), this event marked another chapter in a global journey that has carried Sarawak\u2019s stories across borders \u2014 now returning to the land and communities that inspired it.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" width=\"600\" height=\"400\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/10\/16-600x400.jpg\" alt=\"\" class=\"wp-image-257962 lazyload\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/10\/16-600x400.jpg 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/10\/16-300x200.jpg 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/10\/16-768x512.jpg 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/10\/16-1536x1024.jpg 1536w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/10\/16-2048x1365.jpg 2048w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/10\/16-696x464.jpg 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/10\/16-1068x712.jpg 1068w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/10\/16-1920x1280.jpg 1920w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/10\/16-630x420.jpg 630w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/400;\" \/><figcaption class=\"wp-element-caption\">From the left, YBhg Dato Sri Haji Wan Lizozman Wan Omar (State Financial Secretary), YB Dato Dennis Ngau (Chairman of Sarawak Tourism Board), YB Dato Sri Haji Abdul Karim Rahman Hamzah (Minister of Tourism, Creative Industry and Performing Arts Sarawak), Che Puan Besar Kalsom Abdullah, and Datu Sherrina Binti Hussaini (Permanent Secretary of Ministry of Tourism, Creative Industry and Performing Arts Sarawak) at &#8220;The Serumpun Salon: Conversations in the Rainforest.&#8221; The session explored how Sarawak\u2019s Indigenous wisdom aligns with global ESG (Environmental, Social, Governance) frameworks, highlighting community-based practices as models for regenerative tourism.<\/figcaption><\/figure>\n\n\n\n<p>Set against the lush backdrop of Mulu Marriott Resort &amp; Spa, Serumpun Sarawak: Mulu Edition introduced guests to an intimate rainforest experience themed \u201cWe Are Nature, Nature Is Us \u2014 Everything is Everything.\u201d<\/p>\n\n\n\n<p>The programme united Sarawak\u2019s Indigenous communities, culinary artisans, and creative practitioners in a showcase that reaffirmed the state\u2019s position as a global leader in sustainable cultural tourism and regenerative storytelling.<\/p>\n\n\n\n<p>\u201cSerumpun Sarawak\u2019s return to Mulu is symbolic; it brings the world home to Sarawak\u2019s living heritage,\u201d said Sarawak Tourism Board CEO Puan Sharzede Datu Haji Salleh Askor. \u201cThrough this initiative, we celebrate Sarawak not only as a destination of natural wonders but as a source of wisdom \u2014 where culture, cuisine, and conservation are inseparable. It is a reminder that sustainability begins with respect: for people, for place, and for purpose.\u201d<\/p>\n\n\n\n<p>Every detail of Serumpun Sarawak in Mulu embodied the principle of hyperlocalisation, reinforcing STB\u2019s commitment to responsible tourism that uplifts communities while preserving the integrity of the environment. Ingredients were foraged from nearby rivers and forests, table d\u00e9cor was sourced directly from nature, and culinary practices reflected traditional wisdom adapted to contemporary sustainability standards.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" width=\"600\" height=\"400\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/10\/26-600x400.jpg\" alt=\"\" class=\"wp-image-257963 lazyload\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/10\/26-600x400.jpg 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/10\/26-300x200.jpg 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/10\/26-768x512.jpg 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/10\/26-1536x1024.jpg 1536w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/10\/26-2048x1365.jpg 2048w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/10\/26-696x464.jpg 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/10\/26-1068x712.jpg 1068w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/10\/26-1920x1280.jpg 1920w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/10\/26-630x420.jpg 630w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/400;\" \/><figcaption class=\"wp-element-caption\">A curated showcase of Sarawak\u2019s inspiring indigenous artisans and social enterprises, highlighting craftsmanship and storytelling as vehicles for cultural preservation. Featured participants include representatives from The Tuyang Initiative, CHASS, Earthlings Coffee, Dayak Lore, Penang Basket, Awing, Bera Adam Ba\u2019kelalan, and Savo.<\/figcaption><\/figure>\n\n\n\n<p>The programme featured leadership salons, cultural showcases, and immersive dining experiences, each curated to illustrate the harmony between Sarawak\u2019s biodiversity and its multicultural heritage. At the heart of the experience was a seven-course gastronomic journey curated by Chef James Won, in collaboration with Sarawak\u2019s Indigenous food custodians. Each dish represented a dialogue between modern culinary innovation and ancestral memory, inspired by the collective wisdom of Sarawak\u2019s 34 ethnic communities.<\/p>\n\n\n\n<p>Ingredients such as rainforest botanicals, freshwater produce, and traditional ferments were transformed into fine dining expressions of Sarawak\u2019s terroir, rooted in sustainability and respect for the land.<\/p>\n\n\n\n<p>The experience was narrated by Prof Gerard Bodeker, whose reflections on the medicinal and therapeutic properties of Sarawak\u2019s native ingredients deepened the evening\u2019s connection between wellness, ecology, and culture.<\/p>\n\n\n\n<p>The \u2018Serumpun Salon: Conversations in the Rainforest\u2019 explored how Sarawak\u2019s Indigenous wisdom aligns with global sustainability frameworks such as ESG (Environmental, Social, Governance).&nbsp;<\/p>\n\n\n\n<p>Panellists Joanne Flinn (Founder of the ESG Institute) and other thought leaders highlighted how Sarawak\u2019s community-based practices, from traditional agriculture to food preservation, serve as models for responsible and regenerative tourism.<\/p>\n\n\n\n<p>The showcase featured Sarawak\u2019s most inspiring indigenous artisans and social enterprises, curated to highlight craftsmanship and storytelling as vehicles for cultural preservation.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Gateway to Borneo 2025\" width=\"696\" height=\"392\" data-src=\"https:\/\/www.youtube.com\/embed\/HpBnlHNrga0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Among them were The Tuyang Initiative, CHASS represented by Datin Dona Drury Wee and Chef Laura Sim Bara, Earthlings Coffee, Dayak Lore, Penang Basket, Awing, Bera Adam Ba\u2019kelalan, and Savo \u2014 each embodying Sarawak\u2019s creativity and its evolving cultural economy.<\/p>\n\n\n\n<p>A standout moment of the evening was the performance of Ilun Kuai, the official theme song of Serumpun Sarawak, performed by Adrian Jo Milang and co-created with Zee Avi, Raja Farouk, and the Atlas Collective team, a profoundly moving reflection of Sarawak\u2019s soul through rhythm, voice, and ancestral memory.<\/p>\n\n\n\n<p>For STB, Serumpun Sarawak represents more than a cultural showcase; it is a living archive of Sarawak\u2019s identity, proving that sustainability, culture, and creativity can coexist as drivers of inclusive growth.<\/p>\n\n\n\n<p>By returning to Mulu, the journey reconnected its global audience to the rainforest that sustains Sarawak\u2019s people and spirit. From the forests to the rivers, Serumpun Sarawak stands as a powerful testament to Sarawak\u2019s vision of tourism that heals, honours, and inspires.<\/p>\n\n\n\n<p>For more information on Sarawak, visit: <a href=\"https:\/\/www.sarawaktourism.com\/web\/home\/index\/.\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.sarawaktourism.com\/web\/home\/index\/.<\/a><\/p>\n\n\n\n<p><em>(Source: Your Stories \u2014 Sarawak Tourism Board)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MULU, Sarawak, 16 October 2025: After inspiring audiences in Kuala Lumpur and Osaka, Serumpun Sarawak returned to its birthplace, deep within the UNESCO World Heritage rainforest of Mulu, for an extraordinary convergence of nature, heritage, and hyperlocal flavour. Hosted by the Ministry of Tourism, Creative Industry and Performing Arts Sarawak (MTCP) and the Sarawak Tourism [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":257965,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1321,4273,3988],"tags":[],"class_list":{"0":"post-257934","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-malaysia-mekong-region","8":"category-sarawak","9":"category-stories"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sarawak\u2019s living legacy: Nature, heritage and local flavour - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2025\/10\/sarawaks-living-legacy-nature-heritage-and-local-flavour\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sarawak\u2019s living legacy: Nature, heritage and local flavour - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"MULU, Sarawak, 16 October 2025: After inspiring audiences in Kuala Lumpur and Osaka, Serumpun Sarawak returned to its birthplace, deep within the UNESCO World Heritage rainforest of Mulu, for an extraordinary convergence of nature, heritage, and hyperlocal flavour. 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