{"id":257425,"date":"2025-10-07T06:15:00","date_gmt":"2025-10-06T23:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=257425"},"modified":"2025-10-06T23:15:59","modified_gmt":"2025-10-06T16:15:59","slug":"sarawak-reinforces-promotions-at-tourism-expo-japan","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2025\/10\/sarawak-reinforces-promotions-at-tourism-expo-japan\/","title":{"rendered":"Sarawak reinforces promotions at Tourism Expo Japan"},"content":{"rendered":"\n<p>KUCHING, 7 October 2025: Sarawak Tourism Board (STB) reinforced its presence in Japan with a successful two-pronged initiative spanning five days across two major cities.&nbsp;<\/p>\n\n\n\n<p>After participating in the Tourism Expo Japan (TEJ) 2025 in Nagoya, Sarawak presented a Product Update Session in Tokyo to underscore Japan\u2019s importance as a key market for Sarawak\u2019s tourism offerings.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" width=\"600\" height=\"452\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/10\/2-3-600x452.jpg\" alt=\"\" class=\"wp-image-257461 lazyload\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/10\/2-3-600x452.jpg 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/10\/2-3-300x226.jpg 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/10\/2-3-768x578.jpg 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/10\/2-3-696x524.jpg 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/10\/2-3-1068x804.jpg 1068w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/10\/2-3-558x420.jpg 558w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/10\/2-3-80x60.jpg 80w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/10\/2-3.jpg 1280w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/452;\" \/><figcaption class=\"wp-element-caption\">Mr. Jun Tanaka, Japanese Content Creator of the Sarawak Tourism Board, leading the Sarawak sharing session at the Malaysia Pavilion during Tourism Expo Japan 2025. The B2C session introduced Sarawak to Japanese audiences present at the Pavilion.<\/figcaption><\/figure>\n\n\n\n<p>At TEJ 2025, Sarawak was showcased under the Malaysia Pavilion at Aichi Sky Expo, where the delegation connected with both industry players and Japanese consumers. The Sarawak counter served as a hub for product discovery and destination awareness, while Japanese content creator Jun Tanaka brought Sarawak\u2019s stories to life through engaging promotional activities.<\/p>\n\n\n\n<p>The presentation address by Catherine Huong, Marketing Manager for North Asia and New Market (delivered on behalf of Chief Executive Officer Puan Sharzede Datu Haji Salleh Askor) acknowledged Tourism Malaysia Tokyo\u2019s support. It reiterated Sarawak\u2019s long-term commitment to the Japanese market.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" width=\"600\" height=\"450\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/10\/3-2-600x450.jpg\" alt=\"\" class=\"wp-image-257463 lazyload\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/10\/3-2-600x450.jpg 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/10\/3-2-300x225.jpg 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/10\/3-2-768x576.jpg 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/10\/3-2-696x522.jpg 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/10\/3-2-1068x801.jpg 1068w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/10\/3-2-560x420.jpg 560w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/10\/3-2-80x60.jpg 80w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/10\/3-2-265x198.jpg 265w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/10\/3-2.jpg 1280w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/450;\" \/><figcaption class=\"wp-element-caption\">Second from left: Mr. Mohd Fahmi Nordin, Deputy Director of Tourism Malaysia in Tokyo, and front row first from right: Ms. Catherine Huong, Marketing Manager (North Asia) of the Sarawak Tourism Board, at the Sarawak Product Sharing Session (post-TEJ) held at Hotel Groove Tokyo. The session, attended by 13 major travel agents, airlines, and representatives from Tourism Malaysia Tokyo, featured a Japanese content creator from the Sarawak Tourism Board delivering a presentation on Sarawak and its CANFF pillars, followed by a Q&amp;A.<\/figcaption><\/figure>\n\n\n\n<p>The momentum continued in Tokyo, where STB convened top travel agents for a half-day Product Update Session organised in collaboration with Tourism Malaysia Tokyo. The session highlighted Sarawak\u2019s newest tourism products and travel packages, complemented by interactive exchanges designed to strengthen opportunities for future collaborations.<\/p>\n\n\n\n<p>These initiatives were built on earlier promotional momentum, including the Serumpun Sarawak cultural showcase at Expo 2025 in Osaka, which featured Indigenous storytelling, culinary innovation, and creative arts. Together, these efforts reinforced Sarawak\u2019s positioning as a culturally rich, nature-inspired destination while enhancing its competitive edge in a key international market.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Gateway to Borneo 2025\" width=\"696\" height=\"392\" data-src=\"https:\/\/www.youtube.com\/embed\/HpBnlHNrga0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>By combining consumer engagement in Nagoya with targeted trade outreach in Tokyo, STB effectively positioned Sarawak as a must-visit destination in Southeast Asia, while reinforcing its commitment to long-term partnerships with Japanese stakeholders.<\/p>\n\n\n\n<p>For more information on Sarawak, visit: <a href=\"https:\/\/www.sarawaktourism.com\/web\/home\/index\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sarawak Tourism Board<\/a>.&nbsp;<\/p>\n\n\n\n<p><em>(Source: Your Stories \u2014 Sarawak Tourism Board)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>KUCHING, 7 October 2025: Sarawak Tourism Board (STB) reinforced its presence in Japan with a successful two-pronged initiative spanning five days across two major cities.&nbsp; After participating in the Tourism Expo Japan (TEJ) 2025 in Nagoya, Sarawak presented a Product Update Session in Tokyo to underscore Japan\u2019s importance as a key market for Sarawak\u2019s tourism [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":257460,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1321,4273,3988],"tags":[],"class_list":{"0":"post-257425","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-malaysia-mekong-region","8":"category-sarawak","9":"category-stories"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sarawak reinforces promotions at Tourism Expo Japan - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2025\/10\/sarawak-reinforces-promotions-at-tourism-expo-japan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sarawak reinforces promotions at Tourism Expo Japan - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"KUCHING, 7 October 2025: Sarawak Tourism Board (STB) reinforced its presence in Japan with a successful two-pronged initiative spanning five days across two major cities.&nbsp; 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