{"id":257212,"date":"2025-10-02T06:15:00","date_gmt":"2025-10-01T23:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=257212"},"modified":"2025-10-01T23:23:55","modified_gmt":"2025-10-01T16:23:55","slug":"hotel-survey-underscores-sense-of-place","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2025\/10\/hotel-survey-underscores-sense-of-place\/","title":{"rendered":"Hotel survey underscores sense of place"},"content":{"rendered":"\n
SINGAPORE, 2 October 2025: Fauchon L\u2019Hotel Paris recently surveyed luxury travel advisors to determine what really matters to their clients when selecting a hotel.<\/p>\n\n\n\n
One of the key findings confirmed by travel advisors suggests a hotel needs to offer \u201can authentic sense of place\u201d versus a \u201ccookie-cutter brand design.\u201d <\/p>\n\n\n
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This is clearly a departure from when travellers preferred the consistency of knowing that no matter where in the world they travelled, they would find the same carpeting, bedding, d\u00e9cor, amenities, and overall experience. <\/p>\n\n\n\n
Fauchon L\u2019Hotel Paris\u2019 survey indicated that respondents were seeking an authentic local experience, rather than the typical cookie-cutter brands. <\/p>\n\n\n\n
The top two important factors when selecting a hotel were hotel location (97.5%) and staff and service (82.5%). When travellers report back about their trip, 6 in 10 respondents commented about the \u201cwarm and welcoming service they received\u201d, while only 21.3% mentioned the \u201cgreat location.\u201d <\/p>\n\n\n\n
The two factors which were the least commented on were \u201cthe views, welcome amenity, and staff\u201d and \u201cthe value for their dollar.\u201d<\/p>\n\n\n\n
When selecting a hotel that offers a promotion or special offer, seven in 10 travel advisors said a \u201ccomplimentary night\u201d was most important to their clients, with an \u201cadded complimentary VIP amenity\u201d coming in a close second. <\/p>\n\n\n\n
Other deciding factors included an \u201cenhanced commission\u201d for the travel agent, a \u201cpercentage discount off the room rate,\u201d and \u201cadded value in food and beverage.\u201d<\/p>\n\n\n\n
Also noteworthy in this age of social media is that travel advisors reported that only 30% of clients definitely requested a specific hotel after seeing it on social media. In comparison, 11.2% stated that an increasing number of clients were requesting hotels they had seen on social media.<\/p>\n\n\n\n
And while loyalty programs once held considerable power in driving bookings, only 1.3% of respondents definitely request hotels with loyalty programmes, less than 60% sometimes request hotels with loyalty programmes, and 35% do not request hotels with loyalty programmes.<\/p>\n\n\n\n
SINGAPORE, 2 October 2025: Fauchon L\u2019Hotel Paris recently surveyed luxury travel advisors to determine what really matters to their clients when selecting a hotel. One of the key findings confirmed by travel advisors suggests a hotel needs to offer \u201can authentic sense of place\u201d versus a \u201ccookie-cutter brand design.\u201d This is clearly a departure from […]<\/p>\n","protected":false},"author":45,"featured_media":257213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[267,640],"tags":[],"class_list":{"0":"post-257212","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-europe","8":"category-hotels"},"yoast_head":"\n
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