{"id":257034,"date":"2025-09-29T06:15:00","date_gmt":"2025-09-28T23:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=257034"},"modified":"2025-09-29T00:05:01","modified_gmt":"2025-09-28T17:05:01","slug":"melaka-hosts-world-tourism-day","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2025\/09\/melaka-hosts-world-tourism-day\/","title":{"rendered":"Melaka hosts World Tourism Day"},"content":{"rendered":"\n<p>MELAKA, Malaysia, 29 September 2025: UN Tourism celebrated World Tourism Day 2025 in the historic city of Melaka, Malaysia, under the theme \u201cTourism and Sustainable Transformation.\u201d&nbsp;<\/p>\n\n\n\n<p>This global day of recognition, celebrated on 27 September, marks a pivotal moment in advancing tourism as a catalyst for positive change, resilience, and sustainable development worldwide.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"747\" height=\"430\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/09\/7-16.jpg\" alt=\"\" class=\"wp-image-257038 lazyload\" style=\"--smush-placeholder-width: 747px; --smush-placeholder-aspect-ratio: 747\/430;width:655px;height:auto\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/09\/7-16.jpg 747w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/09\/7-16-300x173.jpg 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/09\/7-16-600x345.jpg 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/09\/7-16-696x401.jpg 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/09\/7-16-730x420.jpg 730w\" data-sizes=\"(max-width: 747px) 100vw, 747px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\">UN Tourism Secretary-General Zurab Pololikashvili.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>UN Tourism Secretary-General Zurab Pololikashvili attended the official celebrations, hosted by the Ministry of Tourism, Arts, and Culture of Malaysia, which culminated in the 7<sup>th<\/sup> edition of the World Tourism Conference (WTC). The conference showcased Malaysia\u2019s rich cultural heritage, breathtaking landscapes, and commitment to sustainable tourism.<\/p>\n\n\n\n<p><strong>Global call for sustainable action<\/strong><\/p>\n\n\n\n<p>This year\u2019s theme, \u201cTourism and Sustainable Transformation,\u201d underscored tourism\u2019s potential to drive social progress, economic growth, and environmental stewardship. The event highlighted the importance of effective governance, strategic planning, and inclusive policies in ensuring that tourism benefits all, while preserving cultural and natural heritage. Malaysia\u2019s Minister of Tourism, Arts and Culture, HE Dato Sri Tiong King Sing, welcomed participants from around the world to Melaka at the opening of World Tourism Day 2025 and the 7th World Tourism Conference.<\/p>\n\n\n\n<p>In his official message, United Nations Secretary-General Ant\u00f3nio Guterres emphasised: \u201cTourism is a powerful driver of transformation. It creates jobs, fuels local economies, and builds bridges across cultures. Yet, it must be sustainable to protect the very places and communities it celebrates. Let\u2019s harness tourism as a force for resilience, sustainability, and shared progress.\u201d<\/p>\n\n\n\n<p>UN Tourism Secretary-General Zurab Pololikashvili noted that the \u201cWorld Tourism Day 2025 in Melaka showed the world that tourism can be a force for good when guided by sustainability and inclusivity. By working together, we can transform tourism into a tool for empowerment, cultural preservation, and environmental protection.\u201d<\/p>\n\n\n\n<p>Affirming this commitment, the Deputy Prime Minister of Malaysia, Dato\u2019 Sri Haji Fadillah bin Yusof, stressed that growth must be inclusive and resilient, underpinned by sustainability, innovation, and global cooperation.&nbsp;<\/p>\n\n\n\n<p>He outlined Malaysia\u2019s initiatives \u2014 from expanding high-value tourism segments and digital nomad hubs, to investments in sustainable aviation fuel and community-led ecotourism \u2014 as examples of balancing economic progress with social and environmental responsibility. He also announced that Malaysia will join the UN Tourism International Network of Sustainable Tourism Observatories (INSTO) with a pilot project in Mersing, Johor.&nbsp;<\/p>\n\n\n\n<p>The UN Tourism Secretary General joined a high-level panel discussion and cultural showcase focused on sustainable tourism practices and innovative strategies geared towards the resilience of the tourism industry.&nbsp;<\/p>\n\n\n\n<p><strong>Focus on sustainable transformation<\/strong><\/p>\n\n\n\n<p><strong>Investing in Education and Skills:<\/strong> Programmes to empower women, youth, and marginalised communities through tourism-related training and employment opportunities.<\/p>\n\n\n\n<p>Accelerating innovation and digital transformation: Identifying tourism game-changers, including entrepreneurs, innovators and start-ups and supporting them to transform ideas into action and scale up. Investing in digital education and closing the \u2018digital gap\u2019 through empowering rural communities, youth and post-conflict societies.<\/p>\n\n\n\n<p><strong>Supporting Local Economies:<\/strong> Promoting micro, small, and medium-sized enterprises to ensure tourism benefits reach local communities.<\/p>\n\n\n\n<p><strong>Cultural Exchange: <\/strong>Showcasing Malaysia\u2019s vibrant heritage through performances, culinary experiences, and exhibitions, reinforcing tourism\u2019s role in preserving traditions.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1288\" height=\"662\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/09\/image-60.png\" alt=\"\" class=\"wp-image-257037 lazyload\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/09\/image-60.png 1288w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/09\/image-60-300x154.png 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/09\/image-60-600x308.png 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/09\/image-60-768x395.png 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/09\/image-60-696x358.png 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/09\/image-60-1068x549.png 1068w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/09\/image-60-817x420.png 817w\" data-sizes=\"(max-width: 1288px) 100vw, 1288px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1288px; --smush-placeholder-aspect-ratio: 1288\/662;\" \/><\/figure>\n<\/div>\n\n\n<p><strong>World Tourism Conference 2025:<\/strong> The 7th edition of the World Tourism Conference (WTC) in Melaka brought together stakeholders to discuss strategies for sustainable tourism development, focusing on resilience, inclusivity, and environmental stewardship. Key sessions explored topics such as digital transformation in tourism, community-based tourism models, and climate-neutral travel solutions, aligning with the theme \u201cTourism and Sustainable Transformation.\u201d&nbsp;<\/p>\n\n\n\n<p><strong>Looking Ahead<\/strong><\/p>\n\n\n\n<p>To conclude the official celebrations, Malaysia handed over the hosting of World Tourism Day to El Salvador. World Tourism Day 2026 will be held under the theme of \u201cDigital Agenda and Artificial Intelligence to redesign tourism\u201d. It will address the role of tourism in embracing digital transformation and integrating artificial intelligence (AI).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MELAKA, Malaysia, 29 September 2025: UN Tourism celebrated World Tourism Day 2025 in the historic city of Melaka, Malaysia, under the theme \u201cTourism and Sustainable Transformation.\u201d&nbsp; This global day of recognition, celebrated on 27 September, marks a pivotal moment in advancing tourism as a catalyst for positive change, resilience, and sustainable development worldwide. UN Tourism [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":257038,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[231,1321],"tags":[],"class_list":{"0":"post-257034","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-events","8":"category-malaysia-mekong-region"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Melaka hosts World Tourism Day - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2025\/09\/melaka-hosts-world-tourism-day\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Melaka hosts World Tourism Day - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"MELAKA, Malaysia, 29 September 2025: UN Tourism celebrated World Tourism Day 2025 in the historic city of Melaka, Malaysia, under the theme \u201cTourism and Sustainable Transformation.\u201d&nbsp; This global day of recognition, celebrated on 27 September, marks a pivotal moment in advancing tourism as a catalyst for positive change, resilience, and sustainable development worldwide. 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