{"id":256422,"date":"2025-09-15T06:15:00","date_gmt":"2025-09-14T23:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=256422"},"modified":"2025-09-14T23:42:39","modified_gmt":"2025-09-14T16:42:39","slug":"sarawak-joins-mice-meeting-point-beijing","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2025\/09\/sarawak-joins-mice-meeting-point-beijing\/","title":{"rendered":"Sarawak joins MICE Meeting Point Beijing"},"content":{"rendered":"\n<p>KUCHING, 15 September 2025: Sarawak is attracting strong Interest from China for corporate meetings and incentives following its sales mission to the MICE Meeting Point in Beijing, China, which reached out to corporate and business event buyers.<\/p>\n\n\n\n<p>Showcasing Sarawak\u2019s distinctive value proposition for impact-driven corporate experiences, the promotion highlighted authentic cultural offerings, world-class meeting infrastructure, and a pioneering legacy impact strategy.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"738\" height=\"569\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/09\/18.jpg\" alt=\"\" class=\"wp-image-256425 lazyload\" style=\"--smush-placeholder-width: 738px; --smush-placeholder-aspect-ratio: 738\/569;width:558px;height:auto\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/09\/18.jpg 738w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/09\/18-300x231.jpg 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/09\/18-600x463.jpg 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/09\/18-696x537.jpg 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/09\/18-545x420.jpg 545w\" data-sizes=\"(max-width: 738px) 100vw, 738px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\"><em>Jason Tan Chin Foo, Deputy CEO (right) and Adrian Goh, Business Development Manager for Corporate Meetings and Incentives (left) at MICE Meeting Point Beijing on 11 and 12 September 2025.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u201cThe outcome of our mission was highly positive, with a strong wave of interest and multiple enquiries for collaboration. This is good news for Sarawak as we are in the midst of developing a new brand for corporate meetings and incentives, designed to showcase Sarawak as Asia\u2019s preferred destination for meaningful and purpose-driven business events,\u201d said BESarawak CEO Amelia Roziman.<\/p>\n\n\n\n<p>\u201cChina is a high-potential market and we are pleased to see the high level of engagement and interest during the two-day business exchange,\u201d said BESarawak Deputy CEO Jason Tan Chin Foo. \u201cThis is a promising step towards building stronger business relationships in China and curating products and services that suit the Chinese corporate meetings and incentive market.\u201d<\/p>\n\n\n\n<p>Sarawak recorded 28,815 visitors from China in the first five months of 2025. The destination had already demonstrated strong growth with arrivals nearly doubling from 39,243 in 2023 to 74,721 in 2024 \u2013 a superb 90.4% increase. With a target of 100,000 Chinese visitors set for 2025, Sarawak signalled strong confidence in the market\u2019s vast potential and rising appeal as a destination.<\/p>\n\n\n\n<p>MICE Meeting Point is a high-profile event platform designed explicitly for the Chinese MICE and business travel industry. It features a conference with insightful sessions from top-level industry leaders and experts, as well as B2B networking sessions at Hyatt Regency Beijing Wangjing.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"INSIDE Borneo&#039;s MYSTERIOUS Mulu Caves | EO Mulu Caves Expedition | Incentive Travel Ideas\" width=\"696\" height=\"392\" data-src=\"https:\/\/www.youtube.com\/embed\/ZaVoZ6zOxg0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><em>About Business Events Sarawak<\/em><br><em>BESarawak was established in 2006 by the Sarawak Government as a non-profit destination marketing organisation to promote Sarawak for national and international business events. Support and services include, but are not limited to, bidding services, developing business events of interest, delegate marketing, financial support and developing incentive itineraries.\u00a0<\/em><br><em>BESarawak is a member of the International Congress and Convention Association (ICCA), Union of International Associations (UIA), and Union des Foires Internationales (UFI) &#8211; The Global Association of the Exhibition Industry.\u00a0<\/em><\/p>\n\n\n\n<p>Visit <a href=\"http:\/\/www.businesseventssarawak.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.businesseventssarawak.com<\/a> for more information.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>KUCHING, 15 September 2025: Sarawak is attracting strong Interest from China for corporate meetings and incentives following its sales mission to the MICE Meeting Point in Beijing, China, which reached out to corporate and business event buyers. Showcasing Sarawak\u2019s distinctive value proposition for impact-driven corporate experiences, the promotion highlighted authentic cultural offerings, world-class meeting infrastructure, [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":216767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4479,231,1321,3988],"tags":[],"class_list":{"0":"post-256422","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-be-sarawak","8":"category-events","9":"category-malaysia-mekong-region","10":"category-stories"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sarawak joins MICE Meeting Point Beijing - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2025\/09\/sarawak-joins-mice-meeting-point-beijing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sarawak joins MICE Meeting Point Beijing - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"KUCHING, 15 September 2025: Sarawak is attracting strong Interest from China for corporate meetings and incentives following its sales mission to the MICE Meeting Point in Beijing, China, which reached out to corporate and business event buyers. 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