{"id":256291,"date":"2025-09-11T06:15:00","date_gmt":"2025-09-10T23:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=256291"},"modified":"2025-09-10T23:35:01","modified_gmt":"2025-09-10T16:35:01","slug":"dont-ask-adrian-zecha-is-not-retiring","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2025\/09\/dont-ask-adrian-zecha-is-not-retiring\/","title":{"rendered":"Don\u2019t ask: Adrian Zecha is not retiring"},"content":{"rendered":"\n<p>KE GA BAY, Vietnam, 11 September 2025: Adrian Zecha, one of the world\u2019s most respected hoteliers and the founder of Azerai Resorts, recently visited the boutique hotel brand\u2019s two properties in Vietnam ahead of the fifth anniversary of Azerai Ke Ga Bay\u2019s grand opening.<\/p>\n\n\n\n<p>Now 92, Zecha said people routinely ask him when he plans to retire. \u201cI can\u2019t sit there and do nothing,\u201d he said. \u201cI mean, come on, it\u2019s crazy,\u201d he added with a laugh.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"747\" height=\"486\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/09\/7-6.jpg\" alt=\"\" class=\"wp-image-256292 lazyload\" style=\"--smush-placeholder-width: 747px; --smush-placeholder-aspect-ratio: 747\/486;width:513px;height:auto\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/09\/7-6.jpg 747w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/09\/7-6-300x195.jpg 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/09\/7-6-600x390.jpg 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/09\/7-6-696x453.jpg 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/09\/7-6-646x420.jpg 646w\" data-sizes=\"(max-width: 747px) 100vw, 747px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\">Azerai founder Adrian Zecha<\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u201cI feel that my new journey is just beginning. There\u2019s so much to do,\u201d Zecha said. \u201cGod gives you life, you should use it.\u201d<\/p>\n\n\n\n<p>Strolling through the ginger forest at Azerai Ke Ga Bay, a 56-key all-suites-and-villas beachfront resort in southern Vietnam, Zecha gazed out over its 5km beach and commented that embracing nature and local culture were the two hallmarks of the Azerai brand. \u201cNature brings me tranquillity and peace, supporting my quest to explore new destinations,\u201d he said.<\/p>\n\n\n\n<p>Zecha founded the luxury hotel brand Aman Resorts in 1988<\/p>\n\n\n\n<p>Longtime Australian-American business partner, Jonathan Breene, joined Zecha for the visit to Azerai Ke Ga Bay. The two co-founded Mahaman, which owns Azerai Resorts and develops other ultra-luxury residential and boutique hotel properties around Asia and beyond.<\/p>\n\n\n\n<p>Breene, who first met Zecha in 1998, said he has long admired Zecha\u2019s ability to identify elements of luxury hospitality or a site\u2019s location that will most strongly resonate with guests. There\u2019s no \u201cset formula\u201d for what defines an Azerai property, Breene noted.<\/p>\n\n\n\n<p>Azerai Ke Ga Bay, an elegant and secluded oceanfront escape, opened in 2020 as a counterpoint to the brand\u2019s other property, the historic 122-room Azerai La Residence, Hue, set in the bustling former imperial capital of Vietnam.<\/p>\n\n\n\n<p>\u201cI found it nice, the difference between the two properties. I liked both. I thought: Why not do two?\u201d Zecha said when asked about the genesis of Azerai Ke Ga Bay.<\/p>\n\n\n\n<p>Earlier this year, Azerai Ke Ga Bay was voted the world\u2019s second \u201cMost Instagrammable Hotel\u201d overall and the winner of the \u201cMost Instagrammable Hotel in Asia, the Indian Ocean and South Pacific.\u201d The contest was sponsored by the US travel trade publication Luxury Travel Advisor. In April, The Times of London also named Azerai Ke Ga Bay one of Southeast Asia\u2019s best boutique hotels.<\/p>\n\n\n\n<p>Located some 900 km up the coast, Azerai La Residence, Hue is centred on a 1920s-built mansion that was once part of the residence of the colonial French governor. The hotel was featured on Time Magazine\u2019s list of the \u201cWorld\u2019s 100 Greatest Places\u201d in 2019, and The Times of London named Azerai La Residence, Hue, one of Vietnam\u2019s best 16 hotels this year.<\/p>\n\n\n\n<p>The hotel\u2019s unique riverfront location, facing the city\u2019s historic Citadel, allows guests to connect with Hue\u2019s traditional lifestyle and slow-paced charms. Leisurely river cruises offered by Azerai take in Hue\u2019s ancient pagodas, a revered mausoleum, and colourful temples and other sites.<\/p>\n\n\n\n<p>Breene said Azerai La Residence, Hue is renowned for its stylish Art Deco design flourishes, along with its beautiful old French colonial design, right down to the furniture and floorboards, noting, \u201cYou really feel like you\u2019ve stepped into another time.\u201d<\/p>\n\n\n\n<p>Zecha has long been praised as a visionary in international luxury hospitality, spotting trends early and executing his vision with passion. For his part, however, Zecha credits the people around him over the years, including those at Azerai, for helping to enable his success.<\/p>\n\n\n\n<p>\u201cI lead fantastic people who will continue these legacies, and I\u2019m delighted to be working with them,\u201d Zecha said.<\/p>\n\n\n\n<p>For more information on Azerai Ke Ga Bay, visit <a href=\"https:\/\/azerai.com\/azerai-ke-ga-bay\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/azerai.com\/azerai-ke-ga-bay\/<\/a>.\u00a0<\/p>\n\n\n\n<p>For Azerai La Residence, Hue, visit <a href=\"http:\/\/azerai.com\/azerai-la-residence-hue\/\" target=\"_blank\" rel=\"noreferrer noopener\">azerai.com\/azerai-la-residence-hue\/<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>KE GA BAY, Vietnam, 11 September 2025: Adrian Zecha, one of the world\u2019s most respected hoteliers and the founder of Azerai Resorts, recently visited the boutique hotel brand\u2019s two properties in Vietnam ahead of the fifth anniversary of Azerai Ke Ga Bay\u2019s grand opening. Now 92, Zecha said people routinely ask him when he plans [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":256292,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[640,17],"tags":[],"class_list":{"0":"post-256291","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-hotels","8":"category-vietnam"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Don\u2019t ask: Adrian Zecha is not retiring - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2025\/09\/dont-ask-adrian-zecha-is-not-retiring\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Don\u2019t ask: Adrian Zecha is not retiring - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"KE GA BAY, Vietnam, 11 September 2025: Adrian Zecha, one of the world\u2019s most respected hoteliers and the founder of Azerai Resorts, recently visited the boutique hotel brand\u2019s two properties in Vietnam ahead of the fifth anniversary of Azerai Ke Ga Bay\u2019s grand opening. 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