{"id":255870,"date":"2025-09-03T06:15:00","date_gmt":"2025-09-02T23:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=255870"},"modified":"2025-09-03T11:25:19","modified_gmt":"2025-09-03T04:25:19","slug":"thailand-has-a-chance-to-reset-tourism","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2025\/09\/thailand-has-a-chance-to-reset-tourism\/","title":{"rendered":"Thailand has a chance to reset tourism"},"content":{"rendered":"\n<p>PHUKET, 3 September 2025: Asia\u2019s largest sustainability forum for tourism, PHIST 2025, set new records on Monday as more than 1,300 delegates gathered in Phuket, up from 900 last year.&nbsp;<\/p>\n\n\n\n<p>The conference, held at Angsana Laguna Phuket, highlighted the urgent need for the island to strike a balance between rapid growth and sustainability, and called for long-overdue action on infrastructure, housing, and governance.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"600\" height=\"468\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/09\/6-600x468.jpg\" alt=\"\" class=\"wp-image-255876 lazyload\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/09\/6-600x468.jpg 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/09\/6-300x234.jpg 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/09\/6-539x420.jpg 539w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/09\/6.jpg 654w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/468;\" \/><figcaption class=\"wp-element-caption\"><em>Photo credit: Delivering Asia<\/em><br><em>(Left to Right) Jayne MacDougall, Executive Director, Phuket Hotels Association; William E. Heinecke, Chairman and Founder, Minor International; Sophon Suwannarat, Phuket Governor; Bernhard Bohnenberger, CEO and Co-Founder, Discover Collection; and Bjorn Courage, President, Phuket Hotels Association, at PHIST 2025 in Phuket.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Now in its 8th year, PHIST (Phuket Hotels for Islands Sustaining Tourism) has evolved into a flagship platform where hoteliers, policymakers, community leaders, and innovators come together to tackle the environmental and social issues shaping Asia\u2019s hospitality industry. The 2025 edition featured 25 sessions, a sustainable fashion show, a farm-to-table showcase, and an awards programme recognising best practices in sustainability.<\/p>\n\n\n\n<p><strong>Phuket\u2019s future zone status<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"515\" height=\"385\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/09\/4-1.jpg\" alt=\"\" class=\"wp-image-255874 lazyload\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/09\/4-1.jpg 515w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/09\/4-1-300x224.jpg 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/09\/4-1-80x60.jpg 80w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/09\/4-1-265x198.jpg 265w\" data-sizes=\"(max-width: 515px) 100vw, 515px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 515px; --smush-placeholder-aspect-ratio: 515\/385;\" \/><figcaption class=\"wp-element-caption\"><em>Photo credit: AJW. Phuket Governor Sophon Suwannarat.&nbsp;<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Phuket Governor Sophon Suwannarat used his keynote address to stress that Phuket\u2019s tourism future depends on decisive action from both the central and local governments. He reaffirmed calls for Phuket to be granted Special Economic Zone (SEZ) status. This designation would allow the island to act more independently when budgeting, planning, and regulating infrastructure and the environment.<\/p>\n\n\n\n<p>\u201cFor too long we have spoken about transport links between the airport and southern Phuket, yet nothing has happened,\u201d the Governor noted. \u201cWithout SEZ status, we cannot address these issues quickly or effectively. Our future competitiveness depends on it.\u201d<\/p>\n\n\n\n<p>The Governor also revealed that four new water treatment plants are currently under construction, with five more in the pipeline. However, he cautioned that these projects cannot be completed unless adequate budgets are allocated from Bangkok. \u201cPhuket generates more than 400 billion baht for the national economy each year, yet we are given only 170 million baht for local development,\u201d he said. \u201cThis imbalance is unsustainable. If Phuket is to continue to drive the country\u2019s tourism revenues, we must be allowed to harvest the benefits of SEZ designation and control our own resources.\u201d<\/p>\n\n\n\n<p><strong>Housing Development Pressure <\/strong><\/p>\n\n\n\n<p>Alongside concerns about transport and water, the Phuket administration has announced that up to 60,000 new housing units are expected to be approved in the next few years. This wave of construction risks overwhelming the island\u2019s infrastructure and adding stress to its already fragile environment.<\/p>\n\n\n\n<p>PHIST speakers urged that housing plans be aligned with sustainability goals, warning that unchecked expansion could erode Phuket\u2019s appeal as a tourism destination.<\/p>\n\n\n\n<p><strong>Industry leaders call for action<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"515\" height=\"385\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/09\/5.jpg\" alt=\"\" class=\"wp-image-255875 lazyload\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/09\/5.jpg 515w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/09\/5-300x224.jpg 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/09\/5-80x60.jpg 80w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/09\/5-265x198.jpg 265w\" data-sizes=\"(max-width: 515px) 100vw, 515px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 515px; --smush-placeholder-aspect-ratio: 515\/385;\" \/><figcaption class=\"wp-element-caption\"><em>Photo credit: AJW.<\/em> <em>William \u2018Bill\u2019 Heinecke.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>William E. Heinecke, Chairman and Founder of Minor International, which operates more than 640 hotels in 65 countries, echoed the call for Phuket to secure SEZ ratification. \u201cPhuket needs the ability to plan, fund, and implement its own infrastructure solutions. Without this, tourism and community life will both suffer,\u201d he said.<\/p>\n\n\n\n<p>Heinecke was honoured with the Green Giant Award for his leadership in sustainable hospitality. He also highlighted Minor\u2019s long-term commitments: \u201cOur framework is built on three pillars \u2013 People, Nature and Responsible Business. By 2030, we will support 3 million people through workforce development and community engagement.\u201d<\/p>\n\n\n\n<p>C9 Hotelworks Managing Director and a founding organiser of PHIST, Bill Barnett, told delegates that Thailand\u2019s tourism industry is at a tipping point. \u201cThailand has a chance to reset. Community engagement and positive social outcomes can no longer be left behind. This is the new battleground for our industry.\u201d<\/p>\n\n\n\n<p><strong>A call for collaboration<\/strong><\/p>\n\n\n\n<p>The conference reminded delegates of past successes, such as Phuket\u2019s Sandbox programme during the Covid pandemic, which pioneered Thailand\u2019s reopening to international visitors. Speakers emphasised that the same spirit of collaboration must now be applied to sustainability and infrastructure.<\/p>\n\n\n\n<p>As sustainability transitions from a buzzword to a business imperative, PHIST 2025 issued a strong call to action: hotels cannot thrive unless their host communities do too.<\/p>\n\n\n\n<p>Organised by the Phuket Hotels Association, C9 Hotelworks and Greenview, PHIST 2025 is supported by leading hospitality brands including Pan Pacific Hotels, Winnow, Luxury Escapes, Tuu, Delivering Asia, QUO, and SaiYok Springs.<\/p>\n\n\n\n<p>To learn more, visit <a href=\"http:\/\/phist.phukethotelsassociation.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">phist.phukethotelsassociation.com<\/a>.<\/p>\n\n\n\n<p><em>About the author<\/em><br><em>Andrew J Wood is a British-born, Bangkok-based travel writer and tourism specialist. A former hotelier, Sk\u00e5l International executive, and long-time resident of Thailand, Andrew is a regular commentator on tourism, hospitality, and sustainability issues across the Asia Pacific.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PHUKET, 3 September 2025: Asia\u2019s largest sustainability forum for tourism, PHIST 2025, set new records on Monday as more than 1,300 delegates gathered in Phuket, up from 900 last year.&nbsp; The conference, held at Angsana Laguna Phuket, highlighted the urgent need for the island to strike a balance between rapid growth and sustainability, and called [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":255876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[231,8],"tags":[],"class_list":{"0":"post-255870","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-events","8":"category-thailand"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Thailand has a chance to reset tourism - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2025\/09\/thailand-has-a-chance-to-reset-tourism\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thailand has a chance to reset tourism - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"PHUKET, 3 September 2025: Asia\u2019s largest sustainability forum for tourism, PHIST 2025, set new records on Monday as more than 1,300 delegates gathered in Phuket, up from 900 last year.&nbsp; 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