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Sarawak Tourism Board\u2019s efforts have also been recognised internationally. In 2025, STB\u2019s \u201cSarawak, Gateway to Borneo\u201d campaign was named the PATA Gold Awards winner in the \u201cBest Destination Marketing Campaign (Destination Management Organisation \u2013 Asia)\u201d category. <\/p>\n\n\n\n
First rolled out through digital and targeted OOH media in 2023, the campaign was officially unveiled on the global stage at ITB Berlin 2024. It repositions Sarawak as a destination of depth and mystery, leveraging the state\u2019s location as the launchpad into Borneo\u2019s cultural and natural riches <\/p>\n\n\n\n
Aligned with STB\u2019s pillars, the campaign also highlights Sarawak\u2019s diverse facets \u2014 Culture, Adventure, Nature, Food, and Festivals \u2014 reaffirming the state\u2019s positioning as the Gateway to Borneo. <\/p>\n\n\n
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The Borneo Convention Centre Kuching (BCCK), an architectural landmark and Sarawak\u2019s flagship convention venue, will provide the setting for PTM 2026. Designed to meet the highest standards of international conventions, BCCK offers a capacity of over 4,000 delegates and facilities that cater to global gatherings while upholding Sarawak\u2019s commitment to sustainability and green building standards. <\/p>\n\n\n\n
\u201cSarawak is more than a destination; it is the natural entry point to one of the world\u2019s most biodiverse regions. Hosting PTM 2026 allows us to connect Borneo with the world while championing tourism that is meaningful, sustainable, and inclusive. More importantly, it is a statement of our readiness to lead global tourism conversations and to showcase Sarawak\u2019s unique blend of culture, nature, and commerce to an international audience,\u201d said Sarawak Tourism Board Chief Executive Officer Puan Sharzede Datu Haji Salleh Askor. <\/p>\n\n\n\n
Importantly, PTM 2026 will be a strong complement to Visit Malaysia Year 2026, amplifying Sarawak\u2019s tourism growth strategies under the Post-COVID-19 Development Strategy 2030 (PCDS 2030) and Sarawak Tourism Master Plan 3.0. The event will serve as a high-impact platform for forging new partnerships, attracting investment, and showcasing Sarawak\u2019s strengths in culture, adventure, nature, food, and festivals (CANFF) to audiences from across the region and beyond. <\/p>\n\n\n\n
Positioned on the island of Borneo, the third largest in the world, Sarawak serves as the natural entry point for travellers seeking both leisure adventures and business opportunities in the heart of Southeast Asia. The state\u2019s three international gateways \u2014 Kuching, Sibu, and Miri \u2014 provide access for visitors from across ASEAN and beyond. A proven track record matches this strategic location in hosting large-scale, high-profile events. <\/p>\n\n\n\n
The Rainforest World Music Festival, which draws over 20,000 visitors annually and has been recognised by Songlines Magazine as one of the world\u2019s Top 25 international festivals, stands alongside the Rainforest Youth Summit, a pioneering ASEAN platform for youth leadership in sustainability, as part of Sarawak\u2019s regular calendar of events. <\/p>\n\n\n\n