{"id":255282,"date":"2025-08-20T05:15:00","date_gmt":"2025-08-19T22:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=255282"},"modified":"2025-08-20T06:11:39","modified_gmt":"2025-08-19T23:11:39","slug":"sarawak-stiffens-singapore-ties-at-natas-show","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2025\/08\/sarawak-stiffens-singapore-ties-at-natas-show\/","title":{"rendered":"Sarawak stiffens Singapore ties at NATAS show"},"content":{"rendered":"\n<p>SINGAPORE, 20 August 2025: Singapore has always been a vital gateway for Sarawak tourism, and in 2025, Sarawak Tourism Board (STB) returned with renewed focus and ambition.<\/p>\n\n\n\n<p>Making its fourth consecutive appearance at the National Association of Travel Agents Singapore (NATAS) Holidays, STB aimed to strengthen Sarawak\u2019s position as a preferred short-haul destination, building on the 59,793 Singaporean arrivals recorded in 2024 and driving further growth in arrivals this year.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"600\" height=\"450\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/08\/14-600x450.jpg\" alt=\"\" class=\"wp-image-255310 lazyload\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/08\/14-600x450.jpg 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/08\/14-300x225.jpg 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/08\/14-768x576.jpg 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/08\/14-696x522.jpg 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/08\/14-560x420.jpg 560w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/08\/14-80x60.jpg 80w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/08\/14-265x198.jpg 265w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/08\/14.jpg 1016w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/450;\" \/><figcaption class=\"wp-element-caption\">Sarawak\u2019s representative engaged visitors at NATAS 2025 with stories and heritage displays showcasing the state\u2019s rich Culture, Adventure, Nature, Food, and Festivals (CANFF) offerings.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Held from 15 to 17 August 2025 at the Singapore EXPO, the travel fair offered STB an impactful platform to connect directly with Singaporean families, millennial travellers, retirees, expatriates,<\/p>\n\n\n\n<p>and travel industry professionals. Sarawak\u2019s showcase centred on its five core tourism pillars, Culture, Adventure, Nature, Food, and Festivals (CANFF), which continue to define its appeal as an authentic, immersive, and accessible Borneo destination.&nbsp;<\/p>\n\n\n\n<p>These engagements also highlighted Sarawak\u2019s strong air connectivity, with 26 direct flights weekly from Singapore, including 19 to Kuching, three to Sibu and four to Miri.<\/p>\n\n\n\n<p>\u201cSingapore continues to be one of Sarawak\u2019s most important source markets,\u201d said Sharzede Datu Haji Salleh Askor, CEO of Sarawak Tourism Board. \u201cWe are here not just to promote packages, but to share our living heritage, celebrate our diversity, and invite travellers to explore a Sarawak that is both culturally profound and naturally majestic.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Gateway to Borneo 2025\" width=\"696\" height=\"392\" data-src=\"https:\/\/www.youtube.com\/embed\/HpBnlHNrga0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Visitors at NATAS were treated to live cultural performances reflecting Sarawak\u2019s ethnic diversity and heritage, alongside a traditional tattoo demonstration featuring a Sarawakian tattoo artist offering temporary tribal body art, an interactive nod to the state\u2019s Indigenous traditions. At the heart of the booth were Sarawak travel packages promoted by participating travel agents, with STB representatives offering destination briefings and product knowledge to guide consumer choices.<\/p>\n\n\n\n<p>STB\u2019s participation at NATAS forms part of a sustained engagement strategy in the Singapore market, which also includes Sarawak\u2019s showcase at ITB Asia in October 2025 and the highly anticipated Sarawak Mega Fair from 16 to 19 October 2025. Together, these initiatives aim to strengthen market presence, deepen partnerships, and boost visitor arrivals from Singapore.<\/p>\n\n\n\n<p>With Visit Malaysia Year 2026 approaching, these efforts also serve to elevate brand visibility and generate demand ahead of Malaysia\u2019s most extensive tourism campaign. Through experiential promotions, targeted trade engagement and authentic cultural showcases, Sarawak continues to captivate the Singapore market and lay the groundwork for sustainable tourism growth in the years to come.<\/p>\n\n\n\n<p>For more information on Sarawak tourism and attractions, visit: <a href=\"https:\/\/www.sarawaktourism.com\/web\/home\/index\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sarawak Tourism<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SINGAPORE, 20 August 2025: Singapore has always been a vital gateway for Sarawak tourism, and in 2025, Sarawak Tourism Board (STB) returned with renewed focus and ambition. Making its fourth consecutive appearance at the National Association of Travel Agents Singapore (NATAS) Holidays, STB aimed to strengthen Sarawak\u2019s position as a preferred short-haul destination, building on [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":255311,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1321,4273,3988],"tags":[],"class_list":{"0":"post-255282","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-malaysia-mekong-region","8":"category-sarawak","9":"category-stories"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sarawak stiffens Singapore ties at NATAS show - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2025\/08\/sarawak-stiffens-singapore-ties-at-natas-show\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sarawak stiffens Singapore ties at NATAS show - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"SINGAPORE, 20 August 2025: Singapore has always been a vital gateway for Sarawak tourism, and in 2025, Sarawak Tourism Board (STB) returned with renewed focus and ambition. 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