Jelajah Hong Kong powered by Klook and HKTB. <\/em><\/figcaption><\/figure>\n<\/div>\n\n\nIt inspired \u201cJelajah Hong Kong\u201d, Hong Kong Tourism Board (HKTB) \u2019s first-ever multi-market campaign to elevate Hong Kong as a Muslim-friendly destination.<\/p>\n\n\n\n
As part of this partnership, Klook brings to life a one-stop shop of Muslim-friendly activities and accommodations, as well as prayer-friendly day trips to family attractions and cultural highlights.<\/p>\n\n\n\n
To bring these experiences to life, Klook taps into its Kreator network in key markets of Singapore, Malaysia, and Indonesia to develop and share curated itineraries, offering firsthand recommendations that give Muslim travellers the comfort and confidence to explore Hong Kong freely.<\/p>\n\n\n\n
Klook General Manager for Hong Kong, Macau, and Thailand\u00a0Kenny Sham says: \u201cWorking with HKTB, we can tighten the information gaps for Millennials and Gen Z Muslim travellers, thereby helping them to explore Hong Kong with confidence and comfort.\u201d<\/p>\n\n\n\n
For Klook, this campaign follows its partnership with CrescentRating and HalalTrip, which made it one of the first global experiences platforms to offer verified Muslim-friendly ratings, allowing users to easily identify activities and attractions that align with their faith-based needs.<\/p>\n\n\n\n
As for Hong Kong, the city has been named the \u201cMost Promising Muslim-friendly Destination of the Year\u201d at the Halal in Travel Awards 2025. <\/p>\n\n\n\n
Hong Kong now ranks third among non-OIC (Non-Organisation of Islamic Cooperation) destinations and second globally in the Muslim Women Friendly Travel Destination category in the 2025 Global Muslim Travel Index (GMTI).<\/p>\n\n\n\n
These accolades reflect growing recognition from the Muslim community for Hong Kong\u2019s commitment to delivering inclusive and culturally respectful experiences for Muslim travellers.<\/p>\n\n\n\n
Hong Kong Tourism Board\u00a0 Regional Director, Southeast Asia Liew Chian Jia says: \u201cSince the launch of our Muslim-focused campaign, \u2018Jelajah Hong Kong\u2019, we\u2019ve observed a growing level of interest and inquiries from Muslim travellers across our key source markets. Through this campaign, Hong Kong Tourism Board is strategically highlighting the city\u2019s expanding range of Muslim-friendly offerings and experiences.\u201d<\/p>\n\n\n\n
\u201cThis partnership with Klook marks a timely and meaningful collaboration that further positions Hong Kong as an inclusive and welcoming destination for Muslim travellers. It also underscores our ongoing commitment to diversifying Hong Kong\u2019s tourism appeal and meeting the evolving needs of global visitors,\u201d says Chian Jia. <\/p>\n\n\n\n
GMTI reported that international Muslim arrivals reached 176 million in 2024 \u2014 up 25% from 2023 \u2014 and projected to grow to 245 million by 2030. By then, travel spending is expected to reach USDD230 billion, highlighting the growing influence and economic potential of this vibrant market.<\/p>\n\n\n\n
Over the past 12 months, bookings to Hong Kong from the Muslim community have grown by 43.5%, with theme parks and attractions leading the way.<\/p>\n\n\n\n
\u201cWe are delighted to see Hong Kong making significant strides towards becoming a more inclusive and welcoming destination for Muslim travellers. The partnership between Klook and HKTB is a good example of how collaborations can create meaningful, Muslim-friendly travel experiences to provide useful and relevant travel information for tourists,\u201d says Fazal.<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
HONG KONG, 19 August 2025: Muslim leisure travellers have the same motivations as others: to explore new cultures, discover local experiences, and create meaningful memories. The key difference lies in their need to do so in line with faith-based needs, such as access to Muslim-friendly food, prayer facilities, and privacy considerations. \u201cTravel planning to non-Muslim-majority […]<\/p>\n","protected":false},"author":22,"featured_media":255268,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,3991],"tags":[],"class_list":{"0":"post-255267","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-hong-kong","8":"category-travel-companies"},"yoast_head":"\n
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