{"id":254949,"date":"2025-08-13T06:15:00","date_gmt":"2025-08-12T23:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=254949"},"modified":"2025-08-12T22:39:34","modified_gmt":"2025-08-12T15:39:34","slug":"sarawak-presents-legacy-agenda-at-eventxpo-2025","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2025\/08\/sarawak-presents-legacy-agenda-at-eventxpo-2025\/","title":{"rendered":"Sarawak presents Legacy Agenda at EventXpo 2025"},"content":{"rendered":"\n

KUALA LUMPUR, 13 August 2025: Sarawak has once again made waves in Malaysia\u2019s business events scene by returning to EventXpo 2025 with bigger goals and a more substantial presence, reaffirming its role as Malaysia\u2019s capital of legacy-driven business events.<\/p>\n\n\n\n

Building on the success of last year\u2019s theme, Tribe Legacy Sarawak, Sarawak took the lead at this year\u2019s expo with impactful initiatives under the Sarawak Pavilion, showcasing how business events can benefit not just the economy but also society and the environment.<\/p>\n\n\n

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Photo credit BESarawak. With its biggest delegation of 13 co-exhibitors, Sarawak proudly demonstrated a united belief in the legacy vision.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

\u201cBeing Malaysia\u2019s legacy capital of business events means driving impactful programmes and ensuring stakeholders have the tools, support, and opportunities needed to contribute to national progress,\u201d said BESarawak CEO Amelia Roziman.<\/p>\n\n\n\n

Sarawak\u2019s participation at EventXpo served as a platform to spotlight initiatives that align with the country\u2019s priorities, especially in social, economic, and environmental development.<\/p>\n\n\n\n

This October, Sarawak will host LEGACY360, Malaysia\u2019s first and only business event legacy forum. As one of three transformative initiatives, LEGACY360 will focus on five key legacy objectives: Advocate, Educate, Advance, Recognise, and Support.<\/p>\n\n\n\n

Each of these objectives is matched with a dedicated initiative: the LEAP Summit to advocate for legacy thinking, LEGACY360 to educate industry stakeholders, and AI.LEGACY Intelligent Impact Management System to advance innovation in legacy creation, Borneo Inspires Legacy Awards (BILA) and the International Journal of Business Events and Legacies (IJBEL)  to recognise impactful contributions, and a suite of incentives to support event planners fully committed to long-term impact.<\/p>\n\n\n\n

\u201cAdvocacy at the policymaking level is crucial in legacy-building, which is why we\u2019re hosting the LEAP Summit during LEGACY360,\u201d Roziman added. \u201cIt will bring together government leaders and industry players from around the globe to explore how business events can be used to support social growth, economic progress, and environmental responsibility.\u201d<\/p>\n\n\n\n

Sarawak\u2019s commitment to inclusive development was also reflected during EventXpo, when BESarawak signed a Memorandum of Collaboration with Borneo Business Connect to launch Kind Borneo \u2014 a community-focused expo taking place alongside LEGACY360 on 2\u20133 October in Kuching.<\/p>\n\n\n\n

Kind Borneo is designed to bring together corporations, non-profits, and philanthropies to share ideas and collaborate on projects that promote kindness and positive social impact.<\/p>\n\n\n\n

In another significant milestone, Sarawak introduced the I AM LEGACY movement to Peninsular Malaysia for the first time. The movement celebrates individual and united efforts in creating positive change through business events. This was demonstrated by Sarawak\u2019s delegation of 13 co-exhibitors, representing a wide range of expertise from event planning and tourism to hospitality and venues:<\/p>\n\n\n\n

Event Management<\/strong><\/p>\n\n\n\n

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  • Absolute Cool Event (Event Management)<\/li>\n\n\n\n
  • Place Borneo (Professional Conference Organiser)<\/li>\n\n\n\n
  • Techno Expo (Exhibition Management)<\/li>\n<\/ul>\n\n\n\n

    Destination Management<\/strong><\/p>\n\n\n\n

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    • Cat City Holidays<\/li>\n\n\n\n
    • Greatown Travel<\/li>\n<\/ul>\n\n\n\n

      Hotels & Venues<\/strong><\/p>\n\n\n\n

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      • Hilton Kuching<\/li>\n\n\n\n
      • Pullman Kuching & Miri Waterfront<\/li>\n\n\n\n
      • Imperial Hotel Miri<\/li>\n\n\n\n
      • RH Hotel Sibu<\/li>\n\n\n\n
      • Sheraton Kuching Hotel<\/li>\n\n\n\n
      • Miri & Mulu Marriott Resort & Spa<\/li>\n\n\n\n
      • The Waterfront Hotel Kuching<\/li>\n\n\n\n
      • Borneo Convention Centre Kuching<\/li>\n<\/ul>\n\n\n\n

        \u201cEventXpo was a success for Sarawak. The legacy vision received firm support from stakeholders, which shows that legacy-building is no longer a concept but a shared direction for the future. Collaboration is the key to value creation,\u201d Roziman concluded.<\/p>\n\n\n\n

        EventXpo 2025 is organised by the Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS) and will feature over 90 companies, two state pavilions, and international exhibitors from Korea, Indonesia, Thailand, India, and Singapore, under the theme\u2019 Business Events Build Nations\u2019.<\/p>\n\n\n\n

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