{"id":254706,"date":"2025-08-06T06:15:00","date_gmt":"2025-08-05T23:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=254706"},"modified":"2025-08-05T22:16:41","modified_gmt":"2025-08-05T15:16:41","slug":"singapore-tourism-board-and-grab-join-forces","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2025\/08\/singapore-tourism-board-and-grab-join-forces\/","title":{"rendered":"Singapore Tourism Board and Grab join forces"},"content":{"rendered":"\n<p>SINGAPORE, 6 August 2025: The Singapore Tourism Board (STB) and Grab, Southeast Asia\u2019s leading superapp, have announced a partnership to enhance visitor experiences and strengthen Singapore\u2019s position as a top travel destination.&nbsp;<\/p>\n\n\n\n<p>Through a newly signed Memorandum of Understanding (MOU), both organisations aim to attract more international visitors and drive tourism spend, while delivering seamless and authentic travel experiences across the city.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"746\" height=\"366\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/08\/3-3.jpg\" alt=\"\" class=\"wp-image-254707 lazyload\" style=\"--smush-placeholder-width: 746px; --smush-placeholder-aspect-ratio: 746\/366;width:578px;height:auto\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/08\/3-3.jpg 746w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/08\/3-3-300x147.jpg 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/08\/3-3-600x294.jpg 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/08\/3-3-696x341.jpg 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/08\/3-3-324x160.jpg 324w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/08\/3-3-533x261.jpg 533w\" data-sizes=\"(max-width: 746px) 100vw, 746px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\"><em>From L-R: Back row: Oliver Chong, Assistant Chief Executive (Designate), International Group, STB; Melissa Ow, Chief Executive, STB; Alex Hungate, President and Group COO, Grab; Alejandro Osorio, Singapore Managing Director, Grab; Front row: Juliana Kua, Assistant Chief Executive, International Group, STB; Yee Wee Tang, Group Managing Director of Operations, Grab, at the MOU signing ceremony.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>By combining STB\u2019s expertise in destination marketing and partnerships with Grab\u2019s technology and insights into dining and commuting trends, the collaboration seeks to empower travellers of all profiles to explore Singapore\u2019s diverse precincts with greater ease and relevance, ensuring they get the most value from their trips.&nbsp;<\/p>\n\n\n\n<p>The mutual sharing of data insights plays a key role in helping both organisations better understand evolving traveller behaviours and uncover more meaningful experiences for visitors. This aligns with STB\u2019s Tourism 2040 roadmap by cultivating visitor demand, enhancing Singapore\u2019s attractiveness as a destination and driving quality tourism growth.&nbsp;<\/p>\n\n\n\n<p>\u201cVisitors today seek good value and unforgettable experiences when they travel,&nbsp; and Singapore is a compact, yet exciting destination that delivers on both. Together with Grab, we hope to inspire more travellers to consider Singapore, and when they are here, to make every ride an adventure. Grab\u2019s extensive reach and capabilities, coupled with STB\u2019s destination know-how, will help us understand our customers better, while making it easier for them to discover more and get the most out of every moment in Singapore,\u201d said STB Executive Director for Southeast Asia Terrence Voon.<\/p>\n\n\n\n<p><strong>Enhancing value for travellers<\/strong><\/p>\n\n\n\n<p>As part of the collaboration, STB will act as the gateway connecting Grab with tourism partners across Singapore to enable closer collaboration. Deeper insights gained from these partners, combined with Grab\u2019s demand generation tools and marketing capabilities, will help drive greater footfall and tourism spending throughout the island, benefiting a wide array of local businesses and experiences.<\/p>\n\n\n\n<p>One key initiative is the enhancement of the Grab Travel Pass, a convenient bundle offering discounts on Grab transport and services in-country. Available to all international travellers visiting Singapore, the Travel Pass simplifies travel planning and improves on-ground mobility, delivering greater value to travellers while driving growth for tourism partners.<\/p>\n\n\n\n<p>Leveraging Singapore\u2019s strength as a hub for global and regional events, the partnership will also see Grab collaborating with STB and event organisers to elevate the overall event experience through its mobility, food and financial services, which both leisure and business travellers widely use.<\/p>\n\n\n\n<p><strong>Supporting local businesses<\/strong><\/p>\n\n\n\n<p>Food has long been one of Singapore\u2019s strongest tourism draws \u2014 not just because of its global acclaim, but also the accessibility and authenticity of its everyday dining experiences. From Michelin-starred restaurants to local hawker stalls, Singapore offers travellers a diverse and dynamic culinary landscape that reflects its cultural richness.<\/p>\n\n\n\n<p>In recent years, the appetite for these experiences has only grown. In 2024, Food and Beverage (F&amp;B) contributed 14% to Singapore\u2019s tourism receipts, marking a 6.3% increase compared to the same period in 2023 and a significant 73% increase compared to pre-pandemic levels. This growth outpaced other spend categories, highlighting the importance of culinary experiences in Singapore\u2019s tourism landscape.&nbsp;<\/p>\n\n\n\n<p>\u201cOne of Singapore\u2019s greatest charms lies in the richness of its everyday experiences \u2014 from its distinctive neighbourhoods to the hawker centres and small eateries that define its culinary identity. Through our partnership with STB, we hope to help travellers uncover these authentic moments, showcasing Singapore\u2019s heritage and encouraging deeper exploration of its diverse precincts. In doing so, we not only enrich the visitor experience but also support local businesses by connecting them with a broader international audience,\u201d said Grab Singapore Managing Director Alejandro Osorio.<\/p>\n\n\n\n<p>To make it easier for visitors to discover and enjoy the city\u2019s culinary offerings, features like Grab\u2019s Dine-Out Discovery \u2014 which leverages mapping technology and food reviews to surface highly rated eateries nearby \u2014 can guide travellers to explore beyond the usual dining spots, uncovering options in both central districts and neighbourhood enclaves.<\/p>\n\n\n\n<p>In doing so, the partnership plays a key role in supporting local businesses by making them more discoverable to international visitors. Whether it\u2019s a heritage hawker stall, a family-run eatery, or a hidden gem in the heartlands, Grab\u2019s platform helps surface these options through curated recommendations and geo-location tools. This visibility drives footfall not only to neighbourhood F&amp;B outlets, but also to nearby retail shops \u2014 connecting travellers with everyday dining and retail experiences across Singapore\u2019s precincts and channelling tourism dollars beyond the city centre.<\/p>\n\n\n\n<p><strong>Sustaining tourism momentum<\/strong><\/p>\n\n\n\n<p>This partnership builds on Singapore\u2019s strong tourism momentum in 2025, with 8.33 million international visitor arrivals recorded in the first six months of this year, and SGD8.07 billion in tourism spend in the first quarter of 2025. As competition for global travellers intensifies, collaborations like this are essential for sustainable growth by offering richer experiences and extending the economic benefits of tourism deeper into local communities.&nbsp;<\/p>\n\n\n\n<p><em>About Grab<\/em><br><em>Grab is a leading superapp in Southeast Asia, operating across the deliveries, mobility and digital financial services sectors, serving over 800 cities in eight Southeast Asian countries \u2014 Cambodia, Indonesia, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SINGAPORE, 6 August 2025: The Singapore Tourism Board (STB) and Grab, Southeast Asia\u2019s leading superapp, have announced a partnership to enhance visitor experiences and strengthen Singapore\u2019s position as a top travel destination.&nbsp; Through a newly signed Memorandum of Understanding (MOU), both organisations aim to attract more international visitors and drive tourism spend, while delivering seamless [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":254707,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[246,3991],"tags":[],"class_list":{"0":"post-254706","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-singapore","8":"category-travel-companies"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Singapore Tourism Board and Grab join forces - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2025\/08\/singapore-tourism-board-and-grab-join-forces\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Singapore Tourism Board and Grab join forces - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"SINGAPORE, 6 August 2025: The Singapore Tourism Board (STB) and Grab, Southeast Asia\u2019s leading superapp, have announced a partnership to enhance visitor experiences and strengthen Singapore\u2019s position as a top travel destination.&nbsp; 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