{"id":254595,"date":"2025-08-04T06:15:00","date_gmt":"2025-08-03T23:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=254595"},"modified":"2025-08-04T00:21:04","modified_gmt":"2025-08-03T17:21:04","slug":"sarawaks-hotels-present-key-performance-metrics","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2025\/08\/sarawaks-hotels-present-key-performance-metrics\/","title":{"rendered":"Sarawak\u2019s hotels present key performance metrics"},"content":{"rendered":"\n<p>KUCHING, 4 August 2025: The Ministry of Tourism, Arts and Culture (MOTAC), through its agency Tourism Malaysia, recently hosted the Hotel Data Refinement Session with Sarawak\u2019s Hotel Industry in conjunction with the Presentation of Appreciation Certificates to Hotel Survey Samples in Sarawak.&nbsp;<\/p>\n\n\n\n<p>The event was held at the Hilton Hotel Kuching and marked the first engagement of its kind for the year.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"746\" height=\"509\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/08\/7.jpg\" alt=\"\" class=\"wp-image-254596 lazyload\" style=\"--smush-placeholder-width: 746px; --smush-placeholder-aspect-ratio: 746\/509;width:638px;height:auto\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/08\/7.jpg 746w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/08\/7-300x205.jpg 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/08\/7-600x409.jpg 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/08\/7-218x150.jpg 218w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/08\/7-696x475.jpg 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/08\/7-616x420.jpg 616w\" data-sizes=\"(max-width: 746px) 100vw, 746px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\"><em>Hotel Data Refinement Session with Sarawak\u2019s Hotel Industry.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>The session was officiated by Tourism Malaysia Deputy Director General (Planning) Shahrin Mokhtar, and brought together key tourism and hospitality stakeholders in Sarawak, including representatives from the Malaysian Association of Hotels (MAH), Sarawak Chapter, Malaysia Budget &amp; Business Hotel Association (MyBHA), Sarawak Chapter, Sarawak Tourism Federation (STF), Sarawak Tourism Board (STB), and the National Property Information Centre (NAPIC) Sarawak.<\/p>\n\n\n\n<p>Organised by the Strategic Planning Division of Tourism Malaysia, the session served as a platform to present the latest findings from the quarterly Paid Accommodation Survey (also known as the hotel survey), which captures key performance metrics such as Average Occupancy Rate (AOR), Average Room Rate (ARR), and guest arrivals, both domestic and international.<\/p>\n\n\n\n<p>In addition to data sharing, a refresher on the survey\u2019s reporting procedures was provided to ensure consistent and accurate data submission. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Gateway to Borneo 2025\" width=\"696\" height=\"392\" data-src=\"https:\/\/www.youtube.com\/embed\/HpBnlHNrga0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The session was also supported by newly appointed hotel officers in understanding their roles, while offering a platform for industry players to share feedback, challenges, and suggestions to improve the survey\u2019s implementation and relevance.<\/p>\n\n\n\n<p>According to Shahrin, this engagement is timely as the country prepares for Visit Malaysia 2026 (VM2026).&nbsp;<\/p>\n\n\n\n<p>\u201cReliable and high-quality data is essential in supporting our national tourism agenda. <\/p>\n\n\n\n<p>The hotel survey plays a vital role not only for Tourism Malaysia but also as a key reference for policymakers, investors, and industry stakeholders,\u201d he said.<\/p>\n\n\n\n<p>To acknowledge outstanding contributions, Tourism Malaysia also presented certificates of appreciation and Visit Malaysia 2026 promotional materials to hotel operators who have demonstrated exceptional commitment and consistency in data submission.&nbsp;<\/p>\n\n\n\n<p>This recognition reflects the agency\u2019s appreciation for their continued support in enhancing national tourism data.<\/p>\n\n\n\n<p>Malaysia continues to experience a strong recovery in tourism. In 2024, the country welcomed 38 million international visitors \u2014 a 31.1% increase from 2023 and 8.3% higher than pre-pandemic levels in 2019. <\/p>\n\n\n\n<p>The positive momentum has carried into 2025, with 13.4 million visitor arrivals recorded from January to April, representing a 21.0% year-on-year increase.&nbsp;<\/p>\n\n\n\n<p>Singapore remained Malaysia\u2019s top source market, followed by Indonesia, China, Thailand, India, Brunei, South Korea, the Philippines, Australia, and the UK.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>KUCHING, 4 August 2025: The Ministry of Tourism, Arts and Culture (MOTAC), through its agency Tourism Malaysia, recently hosted the Hotel Data Refinement Session with Sarawak\u2019s Hotel Industry in conjunction with the Presentation of Appreciation Certificates to Hotel Survey Samples in Sarawak.&nbsp; The event was held at the Hilton Hotel Kuching and marked the first [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":254625,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1321,4273,3988],"tags":[],"class_list":{"0":"post-254595","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-malaysia-mekong-region","8":"category-sarawak","9":"category-stories"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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