{"id":254281,"date":"2025-07-25T05:15:00","date_gmt":"2025-07-24T22:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=254281"},"modified":"2025-07-25T06:05:22","modified_gmt":"2025-07-24T23:05:22","slug":"sarawak-tourism-board-appoints-uk-pr-firm","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2025\/07\/sarawak-tourism-board-appoints-uk-pr-firm\/","title":{"rendered":"Sarawak Tourism Board appoints UK PR firm"},"content":{"rendered":"\n

KUCHING, Malaysia, 25 July 2025: APAC Now, a UK-based strategic communications agency specialising in Asia-Pacific travel, has been appointed by Sarawak Tourism Board (STB) to lead its public relations efforts in the UK. <\/p>\n\n\n\n

With a strong focus on destination storytelling, sustainable travel, and cultural engagement, APAC Now will promote Sarawak as a leading destination for eco-conscious and immersive travel experiences. The agency will play a pivotal role in raising Sarawak\u2019s profile among UK travellers, aligning with the growing demand for meaningful, responsible, and nature-rich holidays. <\/p>\n\n\n\n

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Situated on the island of Borneo, Sarawak is home to one of the world\u2019s most biodiverse ecosystems, offering pristine rainforests, rich indigenous heritage, and a broad spectrum of adventure and cultural experiences. The partnership signals a renewed commitment to connecting with the UK market through impactful storytelling and targeted media engagement. <\/p>\n\n\n\n

Sarawak Tourism Board, Chief Executive Officer Sharzede Datu Haji Salleh Askor commented: \u201cWe are delighted to welcome APAC Now as our UK public relations partner. The UK remains a vital market for Sarawak. With APAC Now\u2019s expertise in sustainability-led travel marketing and cultural storytelling, we are confident in our ability to connect with British travellers who value authenticity, nature, and purpose. Sarawak is home to rare wildlife like orangutans and hornbills, ancient rainforests, and warm, welcoming communities, all of which make it a destination where travellers can truly engage, explore, and leave a positive impact.\u201d<\/p>\n\n\n\n

APAC Now Managing Director Hannah Filer added: \u201cWe are thrilled to represent Sarawak in the UK. For nature lovers, adventure seekers, and culturally curious travellers, Sarawak offers an experience unlike anywhere else. From UNESCO-listed national parks and rare species to vibrant festivals and immersive homestays, this region embodies responsible and regenerative tourism.<\/p>\n\n\n\n

We look forward to inspiring UK audiences to discover this hidden gem of Southeast Asia.\u201d<\/p>\n\n\n\n

As Malaysia\u2019s largest state, Sarawak is home to extraordinary natural diversity, including two UNESCO World Heritage Sites \u2014 Gunung Mulu National Park and Niah National Park \u2014 and 67 protected areas, ranging from national parks and wildlife sanctuaries to marine reserves. Visitors can explore limestone cave systems, kayak along jungle rivers, or spot iconic wildlife, including orangutans, proboscis monkeys, Rafflesia flowers, and the rhinoceros hornbill, Sarawak\u2019s state bird. <\/p>\n\n\n\n

At the heart of Sarawak\u2019s tourism approach is sustainability, with a focus on conservation, eco-friendly innovation, and community-based experiences. The region continues to expand its network of eco-hosts and homestays, giving travellers the chance to live alongside local communities, experience traditional crafts and cuisine, and support indigenous livelihoods. Accommodation in Sarawak ranges from eco-lodges and boutique hotels to community-run homestays, offering meaningful stays in rainforest, coastal, or village settings. <\/p>\n\n\n\n

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