{"id":253898,"date":"2025-07-17T06:15:00","date_gmt":"2025-07-16T23:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=253898"},"modified":"2025-07-17T06:56:35","modified_gmt":"2025-07-16T23:56:35","slug":"stb-debuts-reimagined-roadshow-in-india","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2025\/07\/stb-debuts-reimagined-roadshow-in-india\/","title":{"rendered":"STB debuts reimagined roadshow in India"},"content":{"rendered":"\n

DELHI, India, 17 July 2025: The Singapore Tourism Board (STB) launched its next-generation roadshow series in India on 15 July 2025, bringing together more than 60 Singapore tourism partners to showcase the destination\u2019s latest developments through an innovative format. <\/p>\n\n\n\n

The two-city business-to-business roadshow commenced in New Delhi and visits Kochi on 17 July to showcase dedicated experience zones. Tourism partners, including attractions, cruise lines, and destination management companies, present Singapore\u2019s diverse offerings through immersive presentations. <\/p>\n\n\n\n

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This reimagined platform marks STB\u2019s commitment to deepening trade relationships in India while delivering a fresh perspective on Singapore\u2019s dynamic tourism offerings.<\/p>\n\n\n\n

Building on strong visitor momentum, with over half a million Indian travellers visiting Singapore in the first half of 2025, the roadshow marks a key milestone in STB\u2019s enhanced trade outreach. It includes an all-new trade familiarisation programme designed to empower Indian partners to better promote Singapore, as well as new perks for the MICE segment.<\/p>\n\n\n\n

First-of-Its-Kind Experience Zone In New Delhi<\/strong><\/p>\n\n\n\n

The New Delhi stop of the roadshow unveiled a brand-new format: a dedicated Experience Zone, where Singapore\u2019s top attractions, cruise operators, and the Changi Airport Group were showcased in a dynamic and interactive setting. <\/p>\n\n\n\n

Unlike the traditional tabletop format, this zone allowed guests to engage more intimately with Singapore\u2019s signature experiences.<\/p>\n\n\n\n

One of the highlights was Sentosa\u2019s \u201cisland within the zone\u201d \u2013 a visually immersive space with seven exhibitors from the resort island presenting an integrated pavilion to showcase why Sentosa remains a perennial favourite for visitors. <\/p>\n\n\n\n

The exhibitors are Sentosa Development Corporation, Mount Faber Leisure Group, Skyline Luge Sentosa, Sentosa 4D Adventureland, Mega Adventure, Madame Tussauds Singapore and Resorts World Sentosa.<\/p>\n\n\n\n

\u201cThe introduction of the Experience Zone in New Delhi marks an exciting evolution in how we connect with our key markets. By bringing Sentosa\u2019s diverse experiences together in one immersive space, we\u2019re not just showcasing our attractions\u2014we are bringing a slice of Sentosa to life here in India,\u201d said Michael Ma, Assistant Chief Executive, Sentosa Development Corporation. \u201cThis is a powerful platform to demonstrate why Sentosa continues to be a preferred destination for Indian leisure travellers and MICE groups alike, and we look forward to strengthening our connections with our valued industry partners.\u201d<\/p>\n\n\n\n

Singapore DMC Trade Partner Fam Support Scheme <\/strong><\/p>\n\n\n\n

STB will introduce the \u201cSingapore DMC Trade Partner Fam Support Scheme\u201d on 1 August, a pioneering initiative to transform how Indian travel agents experience and sell Singapore. This pilot programme supports Singapore-based Destination Management Companies (DMCs) in hosting customised familiarisation trips for Indian travel agents. The scheme aims to catalyse the development of new and distinctive Singapore itineraries, reinforcing the destination\u2019s reputation for constant evolution and fresh experiences. By empowering Indian travel agents through their DMC partners, the program seeks to efficiently scale up the integration of Singapore\u2019s newest attractions and experiences into travel packages offered in the Indian market.<\/p>\n\n\n\n

Singapore: A Leading MICE Destination With New Perks For India<\/strong><\/p>\n\n\n\n

Singapore continues to attract significant MICE traffic from India, with the first half of 2025 recording a strong performance across the incentive and corporate segments. <\/p>\n\n\n\n

Major upcoming events include Sun Pharma\u2019s 6,100-delegate gathering and CREDAI Natcon Convention\u2019s inaugural Singapore edition this September, featuring over 1,000 delegates.<\/p>\n\n\n\n

STB India is extending its \u201cJust Between Us Friends\u201d campaign to the MICE sector, introducing exclusive privileges for newly secured Indian incentive groups travelling between 1 August 2025 and 31 March 2026. <\/p>\n\n\n\n

The programme features tailored benefits from Sentosa and its nine island partners, along with special offerings from city-wide tourism stakeholders and enhanced air travel benefits through IndiGo and Singapore Airlines.<\/p>\n\n\n\n

These initiatives underscore STB India\u2019s ongoing commitment to strengthening ties with the Indian travel trade and enhancing Singapore\u2019s position as a premier destination for both leisure and business travel. <\/p>\n\n\n\n

Singapore Tourism Board Regional Director (India, Middle East, South Asia and Africa) Markus Tan shared: \u201cThe enduring strength of India-Singapore tourism reflects our deep bilateral ties and shared cultural connections. As we celebrate 60 years of diplomatic relations, we\u2019re introducing fresh ways to showcase Singapore\u2019s evolving story to Indian travellers. Our enhanced engagement programs and new travel experiences demonstrate our long-term commitment to this important market.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

DELHI, India, 17 July 2025: The Singapore Tourism Board (STB) launched its next-generation roadshow series in India on 15 July 2025, bringing together more than 60 Singapore tourism partners to showcase the destination\u2019s latest developments through an innovative format.  The two-city business-to-business roadshow commenced in New Delhi and visits Kochi on 17 July to showcase dedicated […]<\/p>\n","protected":false},"author":22,"featured_media":253920,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[231,355],"tags":[],"class_list":{"0":"post-253898","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-events","8":"category-india"},"yoast_head":"\nSTB debuts reimagined roadshow in India - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2025\/07\/stb-debuts-reimagined-roadshow-in-india\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"STB debuts reimagined roadshow in India - 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