{"id":253418,"date":"2025-07-04T05:15:00","date_gmt":"2025-07-03T22:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=253418"},"modified":"2025-07-04T06:06:47","modified_gmt":"2025-07-03T23:06:47","slug":"melia-hotels-embarks-on-path-to-luxury-in-asia","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2025\/07\/melia-hotels-embarks-on-path-to-luxury-in-asia\/","title":{"rendered":"Meli\u00e1 Hotels embarks on path to luxury in Asia"},"content":{"rendered":"\n

SINGAPORE, 4 July 2025: Meli\u00e1 Hotels International (MHI) is spotlighting its accelerated expansion in the region at this week\u2019s ILTM Asia Pacific, pledging that one in every three future hotel openings will fall in the luxury segment, led by the debut of landmark properties such as Paradisus Bali, its first all-inclusive luxury resort in Asia.<\/p>\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n

Strategic growth backed by strong results<\/strong><\/p>\n\n\n\n

Recognised as the most sustainable hotel company in Europe by S&P Global and ranked second globally by TIME Magazine and Statista, MHI is expanding its global luxury footprint while redefining destination-led hospitality in Asia.<\/p>\n\n\n\n

In 2024, MHI reported a consolidated revenue increase of +6,4%, and increased net profit by +24.5% versus the previous year. Average revenue per available room (RevPAR) improved by +10.7% (almost doubling the industry\u2019s average) driven by strong rate growth and recovery across leisure and corporate travel markets. <\/p>\n\n\n\n

MHI’s luxury and premium brands currently represent 65% of its portfolio, supported by its strategy to sign 30 new hotels annually, favouring asset-light, high-value partnerships. The Company now faces a positive semester, following a strong Q1 in which it increased RevPAR by 6.5% and its consolidated profit by 94% compared to the same period in 2024. <\/p>\n\n\n\n

Expanding luxury footprint in Asia-Pacific <\/strong><\/p>\n\n\n\n

In 2025 and beyond, MHI is strengthening its presence in Asia-Pacific (APAC) through the debut of its Paradisus by Meli\u00e1 and The Meli\u00e1 Collection luxury brands. <\/p>\n\n\n\n

Opening in December 2025, Paradisus Bali will be the group\u2019s first all-inclusive resort in Asia. Moving beyond the concept of all-inclusive, Paradisus Bali\u2019s Destination-Inclusive programme prioritises guest immersion in the destination, while emphasising holistic well-being. Daily exclusive experiences will be available, both inside and outside the property, with each designed to help guests discover the beauty, rich culture, and natural wonders of Bali. Guests can explore locally rooted wellness rituals, refined dining across eight restaurants and twelve venues, and immersive experiences for both adults and families.<\/p>\n\n\n\n

With 485 rooms and suites alongside seven private villas, Paradisus Bali also features The Reserve, an adults-only sanctuary offering exclusive privileges, and Family Concierge, a programme designed to deliver elevated experiences for family travellers.<\/p>\n\n\n\n

The Meli\u00e1 Collection, a curated collection of independent hotels with endless charm and a distinct homey feel, will make its Asia debut in 2026. Meli\u00e1 Ba Vi Mountain Retreat is nestled in the serene Vietnamese highlands, surrounded by lush greenery and misty mountain views. In Laos, Grand Luang Prabang captures colonial charm with its elegant architecture and sweeping views of the Mekong River. Further north, the Meli\u00e1 Collection Arxan will offer a peaceful escape in the forested mountains of Inner Mongolia, designed as a secluded sanctuary that embraces nature and local heritage.<\/p>\n\n\n\n

Gran Melia: Bringing Spanish culinary excellence to Asia <\/strong><\/p>\n\n\n\n

MHI is also making its mark in the region through elevated gastronomy. In Vietnam, Villa Le Corail, A Gran Meli\u00e1 Hotel, offers a blend of Mediterranean elegance and Vietnamese coastal charm on the shores of Nha Trang. The resort’s signature restaurant, Hispania, brings Spanish culinary traditions to life using fresh local ingredients \u2014 a concept originally developed by renowned Spanish chef Marcos Mor\u00e1n. The Nha Trang kitchen is led by Chef Azizskandar Awang, and the restaurant has already earned acclaim, including a spot on Tatler Best 100 Restaurants 2025 and recognition from Robb Report as one of Asia’s top 25 dining destinations.<\/p>\n\n\n\n

In Indonesia, ERRE & Urrechu Jakarta \u2014 Asia\u2019s first Basque fire-grilled fine dining concept by Chef I\u00f1igo Urrechu \u2014 brings Northern Spain\u2019s culinary heritage to Gran Meli\u00e1 Jakarta, further reinforcing the group\u2019s reputation for exceptional F&B offerings.<\/p>\n\n\n\n

\u201cAsia Pacific is one of the most dynamic and promising regions for luxury travel,\u201d said MHI Regional Managing Director, Asia-Pacific Ignacio Martin.<\/p>\n\n\n\n

\u201cAs traveller preferences evolve and demand for high-end, culturally resonant experiences grows, Meli\u00e1 is uniquely positioned to lead. With every new opening, we aim to blend the soul of Spanish hospitality with the richness of local culture \u2013 creating not just exceptional hotels, but flagship destinations that reflect the future of luxury in Asia.\u201d<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

SINGAPORE, 4 July 2025: Meli\u00e1 Hotels International (MHI) is spotlighting its accelerated expansion in the region at this week\u2019s ILTM Asia Pacific, pledging that one in every three future hotel openings will fall in the luxury segment, led by the debut of landmark properties such as Paradisus Bali, its first all-inclusive luxury resort in Asia. 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