{"id":253411,"date":"2025-07-04T05:15:00","date_gmt":"2025-07-03T22:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=253411"},"modified":"2025-07-04T06:06:34","modified_gmt":"2025-07-03T23:06:34","slug":"hong-kong-campaign-drills-down-to-km2-plot","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2025\/07\/hong-kong-campaign-drills-down-to-km2-plot\/","title":{"rendered":"Hong Kong campaign drills down to Km2 plot"},"content":{"rendered":"\n<p>SINGAPORE, 4 July 2025: Cathay Pacific has unveiled The Most Fun Per Km2, a new travel campaign inviting travellers across the Southeast Asia region to discover Hong Kong\u2019s hidden treasures within a designated km2.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Hong Kong has witnessed a 12% year-on-year jump in visitor arrivals since the start of 2025, signalling a growing interest in the city as a travel destination. Celebrating the richness and diversity of Hong Kong, this campaign surprises travellers by shining a spotlight on the city&#8217;s boundless energy, inviting both first-time visitors and seasoned explorers to uncover endless adventures in every square kilometre.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"893\" height=\"374\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/07\/2-3.jpg\" alt=\"\" class=\"wp-image-253412 lazyload\" style=\"--smush-placeholder-width: 893px; --smush-placeholder-aspect-ratio: 893\/374;width:597px;height:auto\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/07\/2-3.jpg 893w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/07\/2-3-300x126.jpg 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/07\/2-3-600x251.jpg 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/07\/2-3-768x322.jpg 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/07\/2-3-696x291.jpg 696w\" data-sizes=\"(max-width: 893px) 100vw, 893px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\"><em>Centre: The Most Fun Per Km2 campaign visual<\/em><br><em>Left and right: Screenshots from Irny\u2019s and Kai\u2019s adventures in Hong Kong. Photo credits: Cathay Pacific<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Launched in partnership with the Hong Kong Tourism Board, The Most Fun Per Km2 (square km) kicks off by following three passionate travellers \u2013 Kai, Irny, and Suhada \u2013 as they make their way through Hong Kong, finding exclusive attractions within the square kilometre they are assigned.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Cathay Pacific\u2019s SEA Regional Head of Customer Travel and Lifestyle Jonathan Ng said:&nbsp; \u201cThrough The Most Fun Per Km2, we\u2019re highlighting how every corner of Hong Kong \u2013 whether in downtown Central or the outlying islands \u2013 is packed with excitement, culture, and discovery.\u201d&nbsp;<\/p>\n\n\n\n<p>He continued, &#8220;Hong Kong may span just 1,104 Km2, but it is a bustling metropolis offering a kaleidoscope of experiences. It&#8217;s astonishing how in one corner, one can find neon-lit night markets and art-filled lanes, and in the next, serene temples and calming waterfronts \u2013 proving that no two square kilometres are ever the same. And as the home carrier of Hong Kong, we&#8217;re very proud to be part of that journey to help travellers experience all that the city has to offer.&#8221;&nbsp;<\/p>\n\n\n\n<p>To inspire travellers to enjoy all that Hong Kong has to offer, the campaign adopts a fun and social-led approach to convey the spirit of The Most Fun Per Km2, where audiences can experience a slice of Hong Kong\u2019s diversity in bite-sized itineraries through the adventures of the three travellers.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Kai will roam the stilt-house streets and bustling waterfront of Tai O, uncovering the charm of this historic fishing village. Often described as the \u201cVenice of the East\u201d, Kai will soak in panoramic views on a boat tour, savour the silkiest tofu pudding at Tofu Grandma Station, and buy cute souvenirs at the Shui Mui store.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Meanwhile, lifestyle blogger Irny will wander through the neon-lit buildings and vibrant streets of Tsim Sha Tsui, introducing Muslim-friendly eateries such as Marouf &amp; Puff Bake, and exploring vintage finds. A reflection of Hong Kong\u2019s multicultural and inclusive spirit, Muslim travellers will be spoiled for choice when it comes to dining, nature exploration and souvenir shopping in the city.&nbsp;<\/p>\n\n\n\n<p>Lastly, culture curator Suhada will reveal heritage landmarks that have been transformed into trendy hotspots in Central. She will be visiting the rejuvenised Central Market, uncovering antique finds along Cat Street, and sipping coffee from a former jail cell at On The Hill Coffee Bar in Tai Kwun, now a heritage and arts centre.&nbsp;<\/p>\n\n\n\n<p>Watch their travel chronicles here, and discover curated experiences, hidden gems, and attractive fares \u2013 all designed to inspire visitors to explore every square kilometre of the city.&nbsp;<\/p>\n\n\n\n<p>Hong Kong Tourism Board, Regional Director of Southeast Asia Liew Chian Jia said, \u201cWe\u2019re delighted to partner with Cathay Pacific on this campaign that brings to life the incredible depth and diversity of Hong Kong. By spotlighting hidden gems and local experiences, both familiar and beyond the usual visitor hotspots, the campaign reveals just how much variety and excitement can be found throughout the city. We hope it inspires travellers to rediscover Hong Kong in new and unexpected ways.\u201d&nbsp;<\/p>\n\n\n\n<p>Leo Singapore Group Executive Creative Director, Asheen Naidu added: \u201cOur creative vision behind the campaign was to showcase the juxtaposition that defines Hong Kong, where its densely packed streets turn into a canvas for endless discovery. We wanted to highlight how proximity fuels possibility; where a Michelin-starred restaurant, a tucked-away jazz bar, and a shopper\u2019s paradise can all exist within just one square kilometre.\u201d&nbsp;<\/p>\n\n\n\n<p>In addition to the attractions showcased in the campaign, visitors have much more to look forward to as they plan their travels to the city this year. An exciting lineup of events awaits in the upcoming months, including major K-Pop concerts by Riize and LE SSERAFIM, as well as the Hong Kong Football Festival featuring international clubs such as AC Milan, Arsenal, Liverpool FC, and Tottenham Hotspur.&nbsp;<\/p>\n\n\n\n<p>Get to know more via Cathay Pacific\u2019s offers and <a href=\"https:\/\/flights.cathaypacific.com\/en_SG\/offers\/discover-hong-kong.html\" target=\"_blank\" rel=\"noreferrer noopener\">Discover Hong Kong<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SINGAPORE, 4 July 2025: Cathay Pacific has unveiled The Most Fun Per Km2, a new travel campaign inviting travellers across the Southeast Asia region to discover Hong Kong\u2019s hidden treasures within a designated km2.&nbsp;&nbsp; Hong Kong has witnessed a 12% year-on-year jump in visitor arrivals since the start of 2025, signalling a growing interest in [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":253412,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4170,26],"tags":[],"class_list":{"0":"post-253411","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-destinations","8":"category-hong-kong"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hong Kong campaign drills down to Km2 plot - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2025\/07\/hong-kong-campaign-drills-down-to-km2-plot\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hong Kong campaign drills down to Km2 plot - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"SINGAPORE, 4 July 2025: Cathay Pacific has unveiled The Most Fun Per Km2, a new travel campaign inviting travellers across the Southeast Asia region to discover Hong Kong\u2019s hidden treasures within a designated km2.&nbsp;&nbsp; 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