Photo credit: UN Tourism.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\nThe Safe Destinations Challenge aims to protect both tourism destinations and the people who inhabit and visit them. Over the past 50 years, Europe has faced more than 1,700 climate, fire, weather, and water-related hazards, resulting in over 160,000 lives lost and economic damages estimated to exceed USD500 billion. In this context, strengthening preparedness and crisis response capacity has never been more urgent.<\/p>\n\n\n\n
This Open Innovation Call for Tourism Crisis Preparedness, Response and Recovery for Europe is being introduced within the framework of the Safety of Destinations (SAFE-D) initiative for Tourism Crisis Preparedness, Response and Recovery in the European Region of UN Tourism.<\/p>\n\n\n\n
Scope of the challenge<\/strong><\/p>\n\n\n\nThis call focuses on ideas, tools, and projects that can improve crisis preparedness and management across three key categories:<\/p>\n\n\n\n
\u2022 Category 1: Resilience to Natural, Climate, and Health-Related Hazards in Tourism. Destination Projects that help anticipate, mitigate, and respond to these risks, protecting both local communities and visitors.<\/p>\n\n\n\n
\u2022 Category 2: Safety, Security, and Cyber Threats for Tourists and Destinations. Solutions that enhance physical and digital safety in tourism destinations.<\/p>\n\n\n\n
\u2022 Category 3: Crisis Communication and Effective Strategies that strengthen communication before, during, and after emergencies.<\/p>\n\n\n\n
UN Tourism Executive Director Natalia Bayona says: “Tourism is more than an industry… With one in 10 jobs worldwide linked to this sector, the way we anticipate and respond to risks will define our collective future. In 2020, we saw the cost of unpreparedness leading to a loss of around USD1.3 trillion in international tourism export revenues. This challenge is an invitation to build destinations that are stronger, safer, and more human \u2014 because resilience is no longer optional, it’s essential.”<\/p>\n\n\n\n
The call is open to startups, scaleups, innovative micro and SMEs, local authorities, academic institutions, and tourism organisations working on solutions to preserve the physical, cultural and economic integrity of destinations.<\/p>\n\n\n\n
Challeng Launch<\/strong>
19 June 2025<\/p>\n\n\n\nSubmission Deadline<\/strong>
31 October 2025<\/p>\n\n\n\nEvaluation<\/strong>
November 2025<\/p>\n\n\n\nPitch Event<\/strong>
Winter 2025-2026<\/p>\n\n\n\nAbout the UN Tourism SAFE-D<\/em>
The Safety of Destinations (SAFE-D) Initiative, led by UN Tourism, is a global effort to strengthen crisis preparedness, response, and recovery in destinations worldwide.<\/em><\/p>\n\n\n\nThe SAFE-D Europe Initiative, launched in early 2025 at the initiative of Czechia, is a direct response to this growing pattern of vulnerability. The initiative highlights the increasing frequency of crises affecting tourism, from floods, fires, and pandemics to cyberattacks, geopolitical instability, and infrastructure failure. It calls for enhanced preparedness, response, and recovery capacities among European destinations. With climate hazards intensifying and geopolitical tensions persisting, there is an urgent need to strengthen tourism crisis governance to ensure the sector\u2019s sustainability and resilience.<\/em><\/p>\n\n\n\nFor more information visit: UN Tourism Safe Destinations Challenge<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"MADRID, Spain, 27 June 2025: UN Tourism has launched the Safe Destinations Challenge to identify innovative solutions that position the sector as a driver of resilience, safety, and sustainability. The initiative initially focuses on Europe, which welcomed 747 million international tourists in 2024, representing approximately 58% of the global total. UN Tourism didn\u2019t elaborate on […]<\/p>\n","protected":false},"author":22,"featured_media":253085,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4174,267],"tags":[],"class_list":{"0":"post-253082","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-associations","8":"category-europe"},"yoast_head":"\n
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