{"id":252020,"date":"2025-06-02T06:15:00","date_gmt":"2025-06-01T23:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=252020"},"modified":"2025-06-01T23:08:44","modified_gmt":"2025-06-01T16:08:44","slug":"sarawak-releases-mandarin-video-at-itb-china","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2025\/06\/sarawak-releases-mandarin-video-at-itb-china\/","title":{"rendered":"Sarawak releases Mandarin video at ITB China"},"content":{"rendered":"\n

KUCHING, 2 JUNE 2025: Sarawak\u2019s return to ITB China 2025 was marked by strong interest in its nature, culture, and immersive travel offerings. <\/p>\n\n\n\n

Held in Shanghai from 27 to 29 May, the three-day event saw Sarawak strengthen its position in China’s travel market with a newly launched Mandarin destination video and continued momentum from a digital campaign.<\/p>\n\n\n\n

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Following a 90.41% surge in arrivals in 2024 \u2014 from 39,243 to 4,721 \u2014 Sarawak is now targeting 100,000 visitor arrivals from China in 2025, a goal made increasingly achievable after a highly driven campaign.<\/p>\n\n\n\n

\u201cOur presence at ITB China 2025 is more than a showcase\u2014it is a reaffirmation of our long-term commitment to building deep, strategic relationships with China\u2019s travel industry,\u201d said Puan Sharzede Datu Haji Salleh Askor, Chief Executive Officer of Sarawak Tourism Board (STB). \u201cThe enthusiastic response from our travel partners from China confirms that Sarawak\u2019s values of authenticity, sustainability, and cultural richness are resonating powerfully. Together, we are not just promoting a destination \u2014 we are co-creating experiences that inspire, connect, and endure.\u201d<\/p>\n\n\n\n

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STB\u2019s 2024 digital campaign with Qunar and Ctrip, which ran from July to August, recorded 116 million total exposures, surpassing expectations. During the campaign period, ‘Sarawak Hotels’ recorded a 19% year-on-year increase in Gross Merchandise Value (GMV) and a 23% rise in booking volume compared to the same period in 2023.<\/p>\n\n\n\n

The campaign also saw rising interest from travellers under 30, reflecting a shift toward a younger demographic, while nature and cultural heritage remain core motivators. Bako National Park, Gunung Mulu National Park, Sarawak Cultural Village, Kuching Waterfront, and Carpenter Street ranked high in searches, aligning with Sarawak\u2019s efforts to highlight authentic and immersive travel experiences.<\/p>\n\n\n\n

\u201cSarawak\u2019s growing digital presence and strong interest from younger Chinese audiences show that our storytelling and strategic partnerships are working,\u201d said John Teo, Member of the Board of Directors, Sarawak Tourism Board. \u201cWe look forward to welcoming even more travellers to experience the unique wonders of Sarawak\u2014where adventure, culture, and nature converge.\u201d<\/p>\n\n\n\n

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