{"id":251665,"date":"2025-05-23T06:15:00","date_gmt":"2025-05-22T23:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=251665"},"modified":"2025-05-22T22:14:32","modified_gmt":"2025-05-22T15:14:32","slug":"bakuun-and-hbx-group-step-up-partnership","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2025\/05\/bakuun-and-hbx-group-step-up-partnership\/","title":{"rendered":"Bakuun and HBX Group step up partnership"},"content":{"rendered":"\n<p>SINGAPORE, 23 MAY 2025: HBX Group, an independent B2B travel technology marketplace, and Bakuun, a leading travel technology provider, have joined forces to roll out a new integration that simplifies hotel connectivity and helps scale accommodation supply across key markets.&nbsp;<\/p>\n\n\n\n<p>The partnership brings Bakuun\u2019s Channel Manager Aggregator, B-Aggregate, into HBX Group\u2019s distribution ecosystem, creating new opportunities for hotels to connect and grow faster and with less complexity.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"744\" height=\"335\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/05\/6-9.jpg\" alt=\"\" class=\"wp-image-251670 lazyload\" style=\"--smush-placeholder-width: 744px; --smush-placeholder-aspect-ratio: 744\/335;width:514px;height:auto\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/05\/6-9.jpg 744w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/05\/6-9-300x135.jpg 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/05\/6-9-600x270.jpg 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/05\/6-9-696x313.jpg 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/05\/6-9-741x335.jpg 741w\" data-sizes=\"(max-width: 744px) 100vw, 744px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n\n<p>With this integration, HBX Group gains access to Bakuun&#8217;s over 200 Channel Managers and Property Management Systems through a single connection. This means that hotels which previously didn\u2019t have the tech setup to connect with global distributors will now have a new tool to reach demand, unlocking faster onboarding, better efficiency, and stronger visibility.<\/p>\n\n\n\n<p>\u201cWe\u2019re thrilled to partner with a global travel powerhouse like HBX Group,\u201d said Bakuun. Group Chief Commercial Officer Doros Theodorou. \u201cThis integration reinforces our commitment to simplifying connectivity for the travel industry. With one seamless connection, HBX Group can now unlock direct connectivity to a broader, more diverse accommodation inventory, enabling faster time-to-market and enhanced booking potential.\u201d<\/p>\n\n\n\n<p>HBX Group Senior Vice President Sourcing Paul Anthony added: &#8220;Through this partnership with Bakuun we&#8217;re removing technical barriers and making it easier for hotels of all sizes to connect to HBX Group and access our global client base. We are simplifying the process and eliminating unnecessary complexity, ensuring a more seamless experience for both sides. This is an important step in strengthening our supply strategy and delivering greater value to our network of partners and clients.&#8221;<\/p>\n\n\n\n<p>The integration helps streamline the technical side of hotel onboarding and improves the flow of content, rates and availability \u2014 enhancing the overall booking experience for travel distributors. It opens up new revenue opportunities for thousands of hotels that, until now, haven\u2019t had the infrastructure to engage with HBX Group\u2019s platform directly.<\/p>\n\n\n\n<p><em>About HBX Group<\/em><br><em>HBX Group is a leading global independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, and Roiback. HBX Group is active in 170 countries, employs more than 3,600 people worldwide and is listed on the Spanish Stock Exchange.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SINGAPORE, 23 MAY 2025: HBX Group, an independent B2B travel technology marketplace, and Bakuun, a leading travel technology provider, have joined forces to roll out a new integration that simplifies hotel connectivity and helps scale accommodation supply across key markets.&nbsp; The partnership brings Bakuun\u2019s Channel Manager Aggregator, B-Aggregate, into HBX Group\u2019s distribution ecosystem, creating new [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":251670,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[267,3991],"tags":[],"class_list":{"0":"post-251665","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-europe","8":"category-travel-companies"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bakuun and HBX Group step up partnership - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2025\/05\/bakuun-and-hbx-group-step-up-partnership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bakuun and HBX Group step up partnership - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"SINGAPORE, 23 MAY 2025: HBX Group, an independent B2B travel technology marketplace, and Bakuun, a leading travel technology provider, have joined forces to roll out a new integration that simplifies hotel connectivity and helps scale accommodation supply across key markets.&nbsp; 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