{"id":251427,"date":"2025-05-19T06:15:00","date_gmt":"2025-05-18T23:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=251427"},"modified":"2025-05-18T23:19:49","modified_gmt":"2025-05-18T16:19:49","slug":"sabah-to-join-global-lcc-gathering-in-malta","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2025\/05\/sabah-to-join-global-lcc-gathering-in-malta\/","title":{"rendered":"Sabah to join global LCC gathering in Malta"},"content":{"rendered":"\n<p>KOTA KINABALU, 19 MAY 2025: Sabah&#8217;s international tourism profile will increase after Lufthansa City Centre (LCC) invited the Sabah Tourism Board to join the prestigious LCC General Assembly in Malta this November.<\/p>\n\n\n\n<p>Assistant Minister of Tourism, Culture and Environment cum Chairman of the Sabah Tourism Board, Datuk Joniston Bangkuai, welcomed the invitation as a timely opportunity to raise Sabah\u2019s visibility on the global stage.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"600\" height=\"325\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/05\/STB-LCC-600x325.jpeg\" alt=\"\" class=\"wp-image-251450 lazyload\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/325;width:492px;height:auto\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/05\/STB-LCC-600x325.jpeg 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/05\/STB-LCC-300x162.jpeg 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/05\/STB-LCC-768x416.jpeg 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/05\/STB-LCC-1536x832.jpeg 1536w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/05\/STB-LCC-2048x1109.jpeg 2048w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/05\/STB-LCC-696x377.jpeg 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/05\/STB-LCC-1068x580.jpeg 1068w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/05\/STB-LCC-1920x1040.jpeg 1920w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/05\/STB-LCC-776x420.jpeg 776w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\">Assistant Tourism, Culture, and Environment Minister cum STB Chairman Datuk Joniston Bangkuai with LCC International managing director Heiko Brix (second left) and STB deputy chairman Datuk KL Tan (second right) at the dinner last Thursday.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>He said the summit, which brings together over 500 travel agency owners and decision-makers from more than 85 countries, provides a valuable platform for Sabah to present its unique offerings.<\/p>\n\n\n\n<p>\u201cThis opens doors for us to showcase Sabah\u2019s strength in nature, culture, and community-driven experiences, as well as our growing MICE potential,\u201d said Joniston.<\/p>\n\n\n\n<p>He added that such international exposure aligns with Sabah\u2019s long-term tourism strategy and efforts to prepare for Visit Malaysia Year 2026.<\/p>\n\n\n\n<p>The invitation was extended by LCC International managing director Heiko Brix during a dinner hosted by the Sabah Tourism Board last Thursday.<\/p>\n\n\n\n<p>Scheduled for November 2025, the global LCC gathering in the Mediterranean destination of Malta is a high-level biennial gathering of global travel leaders focused on industry strategy, innovation, and collaboration.<\/p>\n\n\n\n<p>The agenda includes sessions on travel and geopolitical trends, AI-driven transformation, evolving traveller behaviour, and resilient leadership.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Orou Sapulot: Sabah&#039;s Untamed Wilderness Awaits\" width=\"696\" height=\"392\" data-src=\"https:\/\/www.youtube.com\/embed\/e8-_jLBHVbE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Brix has described Sabah as a new but promising destination within LCC\u2019s global network of travel agencies.<\/p>\n\n\n\n<p>Having personally experienced Sabah, he said the visit gave him a clearer view of how to position and promote the state to international travellers.<\/p>\n\n\n\n<p>&#8220;Sabah has strong appeal as both a natural explorer destination and an emerging MICE destination. Sabah has what international travellers are looking for &#8211; authentic nature, culture, and space to disconnect,\u201d said Brix.<\/p>\n\n\n\n<p>LCC members are currently in Sabah for their Asia Pacific regional meeting, where they also have the opportunity to explore the state&#8217;s tourism offerings.<\/p>\n\n\n\n<p>For more information on Sabah\u2019s tourism, visit <a href=\"https:\/\/sabahtourism.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sabah Tourism Board<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>KOTA KINABALU, 19 MAY 2025: Sabah&#8217;s international tourism profile will increase after Lufthansa City Centre (LCC) invited the Sabah Tourism Board to join the prestigious LCC General Assembly in Malta this November. Assistant Minister of Tourism, Culture and Environment cum Chairman of the Sabah Tourism Board, Datuk Joniston Bangkuai, welcomed the invitation as a timely [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":251450,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1321,4345,3988],"tags":[],"class_list":{"0":"post-251427","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-malaysia-mekong-region","8":"category-sabah","9":"category-stories"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sabah to join global LCC gathering in Malta - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2025\/05\/sabah-to-join-global-lcc-gathering-in-malta\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sabah to join global LCC gathering in Malta - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"KOTA KINABALU, 19 MAY 2025: Sabah&#8217;s international tourism profile will increase after Lufthansa City Centre (LCC) invited the Sabah Tourism Board to join the prestigious LCC General Assembly in Malta this November. 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