{"id":250311,"date":"2025-04-16T09:10:16","date_gmt":"2025-04-16T02:10:16","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=250311"},"modified":"2025-04-17T18:01:38","modified_gmt":"2025-04-17T11:01:38","slug":"sarawak-tourism-board-and-pata-step-up-capacity-building","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2025\/04\/sarawak-tourism-board-and-pata-step-up-capacity-building\/","title":{"rendered":"Sarawak and PATA step up capacity building"},"content":{"rendered":"\n

BANGKOK, 16 April 2025: The Pacific Asia Travel Association<\/a> (PATA), in collaboration with the Sarawak Tourism Board<\/a> (STB), convened three capacity-building programmes in Sarawak, Malaysia this week.<\/p>\n\n\n\n

The programmes will strengthen the digital capabilities of small and medium-sized tourism enterprises (SMEs) and STB staff. Building on the success of one of the world\u2019s first comprehensive Artificial Intelligence (AI) training programmes for tourism SMEs, which concluded in\u00a0Sarawak in November 2024, they\u00a0are taking place this week in Miri and Kuching.<\/p>\n\n\n\n

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\u201cPATA’s commitment to authoritative capacity building, particularly in AI, is rooted in our international perspective,\u201d said PATA CEO Noor Ahmad Hamid. \u201cGovernments partnering with PATA gain access to a global network and a proven track record. Sarawak Tourism Board’s strategic investment demonstrates how this collaboration translates to tangible impact, empowering their stakeholders to lead the future of tourism, not just within their region, but within the international arena.”<\/p>\n\n\n\n

The first programme expands upon the \u201cAI-Driven Transformation: Empowering Sarawak\u2019s Tourism SMEs\u201d training in Kuching last year. This time, the training will be hosted in Miri, a vibrant coastal city and key tourism hub in the northern part of the state serving as a gateway to the twin UNESCO sites, Gunung Mulu National Park and Niah National Park. This introductory-level AI training equips local tourism businesses with the foundational knowledge required to embrace AI technologies and drive digital transformation.<\/p>\n\n\n\n

“The Sarawak Tourism Board, in collaboration with PATA, in this meaningful and cutting-edge AI training program is timely,\u201d said STB CEO Madam Sharzede Datu Haji Salleh Askor. \u201cThis partnership equips our stakeholders with the essential knowledge, new ideas, and tools needed to thrive in the future of tourism. PATA’s ability to provide expertise validates their crucial role in capacity building on the international stage, and we are proud to be a part of this transformative and meaningful initiative.”<\/p>\n\n\n\n

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