{"id":249189,"date":"2025-03-14T06:15:00","date_gmt":"2025-03-13T23:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=249189"},"modified":"2025-03-13T23:42:27","modified_gmt":"2025-03-13T16:42:27","slug":"centara-hotels-resorts-plays-a-new-tune-at-itb-berlin","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2025\/03\/centara-hotels-resorts-plays-a-new-tune-at-itb-berlin\/","title":{"rendered":"Centara Hotels & Resorts plays a new tune at ITB Berlin"},"content":{"rendered":"\n

BERLIN, Germany, 14 March 2025: Centara Hotels & Resorts<\/a>, Thailand’s leading hotel operator, celebrated a successful ITB Berlin 2025 by adopting a refreshing new approach to B2B relations. Its traditional exhibition booth was replaced with key executive meetings and vibrant events.<\/p>\n\n\n\n

The world’s largest travel trade show, which convened from 3 to 5 March 2025, has always been an essential fixture on Centara’s calendar. But this year, the company decided to do things a little differently. <\/p>\n\n\n\n

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Chief Executive Officer Thirayuth Chirathivat and Chief Operating Officer Michael Henssler led a top-level delegation, which presented the group’s latest strategic updates to their travel industry colleagues and media partners.<\/p>\n\n\n\n

In addition to highly productive days at Berlin ExpoCenter City, Centara\u2019s team invited its travel trade and business partners, local dignitaries, former ambassadors and media friends to a series of impressive events, running under the theme \u201cCentara Journeys\u201d and highlighting the brand\u2019s world-renowned style of warm, heartfelt and Thai-inspired hospitality.<\/p>\n\n\n\n

On the evening of 4 March, a spectacular brand showcase was staged at Kaufhaus des Westens (KaDeWe), the luxury department store. Eighty distinguished guests were treated to a glamorous evening of contemporary cuisine, creative cocktails, fine wine and live jazz music that will live long in the memory. KaDeWe is part of a global network of luxury department stores owned by Central Group, Centara\u2019s parent company, which includes other prestigious locations such as Selfridges in London, La Rinascente in Milan, Globus in locations across Switzerland, and Central Embassy in Bangkok.<\/p>\n\n\n\n

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