{"id":249166,"date":"2025-03-14T06:15:00","date_gmt":"2025-03-13T23:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=249166"},"modified":"2025-03-13T22:52:29","modified_gmt":"2025-03-13T15:52:29","slug":"kedah-matta-fairs-favourite-destination","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2025\/03\/kedah-matta-fairs-favourite-destination\/","title":{"rendered":"Kedah: MATTA Fair\u2019s \u2018favourite destination\u2019"},"content":{"rendered":"\n<p>KUALA LUMPUR, 14 March 2025: The Malaysian Association of Tour and Travel Agents (MATTA) designates Kedah as \u201cMalaysia\u2019s Favourite Destination\u201d at the upcoming MATTA Fair, taking place from 18 to 20 April 2025, at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur.<\/p>\n\n\n\n<p>Kedah is famed for the emerald-green paddy fields of Kampung Sungai Pau, the breathtaking peaks of Gunung Jerai, and the holiday island of Langkawi. These attractions and many more will be in the spotlight at the 56th edition of the MATTA Fair.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"901\" height=\"503\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/03\/3-10.jpg\" alt=\"\" class=\"wp-image-249167 lazyload\" style=\"--smush-placeholder-width: 901px; --smush-placeholder-aspect-ratio: 901\/503;width:477px;height:auto\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/03\/3-10.jpg 901w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/03\/3-10-300x167.jpg 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/03\/3-10-600x335.jpg 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/03\/3-10-768x429.jpg 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/03\/3-10-696x389.jpg 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/03\/3-10-752x420.jpg 752w\" data-sizes=\"(max-width: 901px) 100vw, 901px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n\n<p>With an expected footfall of over 210,000 visitors, the MATTA Fair in April 2025 provides a highly powerful promotional platform for Kedah to highlight its distinctive products and attract both domestic and international travellers.&nbsp;<\/p>\n\n\n\n<p>Whether visitors plan a nostalgic \u2018balik kampung\u2019 trip or explore Kedah during the holidays, they can look forward to amazing travel deals at this MATTA Fair in April 2025.&nbsp;<\/p>\n\n\n\n<p>\u201cMATTA Fair continues to grow as Malaysia&#8217;s Largest International Travel Fair, providing great opportunities for the industry and our MATTA members,\u201d said MATTA president Nigel Wong.<\/p>\n\n\n\n<p>It is crucial to highlight destinations like Kedah, which hold immense tourism potential. Recognising Kedah as our Favourite Destination reflects MATTA\u2019s commitment to supporting our Kedah members and other tourism industry stakeholders and ensuring that both industry players and visitors benefit from meaningful connection and experiences at MATTA Fair April 2025.\u201d&nbsp;<\/p>\n\n\n\n<p>\u201cThis recognition honours the state of Kedah\u2019s tourism endeavours as we dive into the \u201cVisit Kedah 2025\u201d campaign. We have successfully scheduled 170 events throughout the year, including 45 major events across the state, through its theme \u201cExperience Kedah\u201d, Wong explained.&nbsp;<\/p>\n\n\n\n<p>MATTA efforts are showing positive results, with Kedah recording a steady increase in tourist arrivals. Langkawi alone welcomed 300,000 visitors in January 2025, compared to 250,000 in the same period last year.&nbsp;<\/p>\n\n\n\n<p>Hotel bookings have also improved significantly, with occupancy rates at MAH-registered hotels in Langkawi rising from 58.1% in January 2024 to 68.3% in January this year,\u201d said Dato\u2019 Haji Mohd Salleh Saidin, Chairman of Kedah State Tourism Culture and Entrepreneurship.<\/p>\n\n\n\n<p>Additionally, MATTA is excited to announce its new outbound business-to-business (B2B) event, MATTA Connect. This event provides sellers from many countries a good opportunity to connect with local buyers\/travel agents to explore new international destinations and establish new business partnerships. MATTA Connect will convene on 17 April 2025 at MITEC, the day before the MATTA Fair opens.<\/p>\n\n\n\n<p>To ensure a smooth visitor experience, MATTA Fair offers free admission and is open from 1000&nbsp; to 2100 from Friday to Sunday.&nbsp;<\/p>\n\n\n\n<p>For latest updates, visit <a href=\"https:\/\/www.mattafair.org.my\/index.php\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">MATTA Fair<\/a> website and socials \u2014\u00a0Facebook, X and Tik Tok, or subscribe to MATTA\u2019s new Instagram page @mattafair.official and Telegram channel @MATTA_Fair.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>KUALA LUMPUR, 14 March 2025: The Malaysian Association of Tour and Travel Agents (MATTA) designates Kedah as \u201cMalaysia\u2019s Favourite Destination\u201d at the upcoming MATTA Fair, taking place from 18 to 20 April 2025, at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur. Kedah is famed for the emerald-green paddy fields of Kampung Sungai [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":249167,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[231,1321],"tags":[],"class_list":{"0":"post-249166","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-events","8":"category-malaysia-mekong-region"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kedah: MATTA Fair\u2019s \u2018favourite destination\u2019 - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2025\/03\/kedah-matta-fairs-favourite-destination\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kedah: MATTA Fair\u2019s \u2018favourite destination\u2019 - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"KUALA LUMPUR, 14 March 2025: The Malaysian Association of Tour and Travel Agents (MATTA) designates Kedah as \u201cMalaysia\u2019s Favourite Destination\u201d at the upcoming MATTA Fair, taking place from 18 to 20 April 2025, at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur. 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