{"id":248853,"date":"2025-03-07T05:15:00","date_gmt":"2025-03-06T22:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=248853"},"modified":"2025-03-07T06:42:53","modified_gmt":"2025-03-06T23:42:53","slug":"lufthansa-city-centre-plans-apac-meeting-in-sabah","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2025\/03\/lufthansa-city-centre-plans-apac-meeting-in-sabah\/","title":{"rendered":"Lufthansa City Centre plans APAC meeting in Sabah"},"content":{"rendered":"\n<p>BERLIN, 7 March 2025: Lufthansa City Center (LCC), a global travel agency franchiser based in Frankfurt, is expected to bring 45 travel agencies to Sabah for its Regional Meeting APAC (Asia-Pacific).<\/p>\n\n\n\n<p>The agents from the Asia-Pacific region and Europe will gather for the meeting in May at Shangri-La Tanjung Aru Kota Kinabalu. Registration is now open.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"535\" height=\"356\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/03\/7-2.jpg\" alt=\"\" class=\"wp-image-248855 lazyload\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/03\/7-2.jpg 535w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/03\/7-2-300x200.jpg 300w\" data-sizes=\"(max-width: 535px) 100vw, 535px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 535px; --smush-placeholder-aspect-ratio: 535\/356;\" \/><figcaption class=\"wp-element-caption\">Assistant Tourism, Culture, and Environment Minister Datuk Joniston Bangkuai with Lufthansa City Center (LCC) Managing Director Heiko Brix (2nd left) and Senior Business Development Manager Andrej Skraba (3rd right). Also pictured are STB Deputy Chairman Datuk Tan Kok Liang (right), the Ministry\u2019s Deputy Permanent Secretary II Alesia Sion (left), and STB Chief Executive Officer Julinus Jeffery Jimit (2nd right).<\/figcaption><\/figure>\n<\/div>\n\n\n<p>This is the first time Sabah has been chosen as the meeting venue, following an earlier site visit that left a strong impression.<\/p>\n\n\n\n<p>On Tuesday, LCC Managing Director Heiko Brix and Senior Business Development Manager Andrej Skraba met with Assistant Minister of Tourism, Culture, and Environment Datuk Joniston Bangkuai at the International Tourism Exchange (ITB Berlin) to formally convey LCC&#8217;s decision to hold its APAC regional meeting in Kota Kinabalu.<\/p>\n\n\n\n<p>Present were Sabah Tourism Board (STB) Deputy Chairman Datuk Tan Kok Liang, the Ministry\u2019s Deputy Permanent Secretary II Alesia Sion and STB Chief Executive Officer Julinus Jeffery Jimit.<\/p>\n\n\n\n<p>Brix and Skraba admired Sabah\u2019s natural beauty, rich culture, and diverse wildlife, calling it an ideal meeting destination.<br>\u201cWe had several options, but after visiting Sabah for a site inspection, we were completely blown away,\u201d they said.<\/p>\n\n\n\n<p>They requested that STB give a presentation on Sabah&#8217;s attractions, particularly its nature and community tourism, during their regional meeting.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Orou Sapulot: Sabah&#039;s Untamed Wilderness Awaits\" width=\"696\" height=\"392\" data-src=\"https:\/\/www.youtube.com\/embed\/e8-_jLBHVbE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>LCC also expressed their appreciation for the support given by Sabah Tourism in facilitating this event.<\/p>\n\n\n\n<p>Joniston suggested that LCC, during their stay in Kota Kinabalu, evaluate the State Capital as a potential host for its General Assembly, which gathers over 500 LCC entrepreneurs, industry leaders, and global visionaries.<\/p>\n\n\n\n<p>Tan, who is also the President of the Malaysian Tourism Federation and the Federation of ASEAN Travel Associations, was involved in efforts to bring the group to Sabah. <br>\u201cSabah has so much to offer, and we look forward to working together to create meaningful opportunities for the tourism industry,\u201d he said.<\/p>\n\n\n\n<p>Founded in 1991, LCC operates as a global travel agency franchiser with a presence of around 600 locations in 110 countries. Its franchise model combines an international network with localised expertise, ensuring relevance across diverse markets.<\/p>\n\n\n\n<p>Johnston led the Sabah Tourism Board delegation to the three-day ITB Berlin that convened from 4 to 6 March.<br>For more information on Sabah, visit: <a href=\"https:\/\/sabahtourism.com\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/sabahtourism.com<\/a><\/p>\n\n\n\n<p><em>(Your Stories: Sabah Tourism Board)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BERLIN, 7 March 2025: Lufthansa City Center (LCC), a global travel agency franchiser based in Frankfurt, is expected to bring 45 travel agencies to Sabah for its Regional Meeting APAC (Asia-Pacific). The agents from the Asia-Pacific region and Europe will gather for the meeting in May at Shangri-La Tanjung Aru Kota Kinabalu. Registration is now [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":248886,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1321,4345,3988],"tags":[],"class_list":{"0":"post-248853","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-malaysia-mekong-region","8":"category-sabah","9":"category-stories"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lufthansa City Centre plans APAC meeting in Sabah - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2025\/03\/lufthansa-city-centre-plans-apac-meeting-in-sabah\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lufthansa City Centre plans APAC meeting in Sabah - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"BERLIN, 7 March 2025: Lufthansa City Center (LCC), a global travel agency franchiser based in Frankfurt, is expected to bring 45 travel agencies to Sabah for its Regional Meeting APAC (Asia-Pacific). 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