{"id":247769,"date":"2025-02-07T06:15:00","date_gmt":"2025-02-06T23:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=247769"},"modified":"2025-02-06T21:50:32","modified_gmt":"2025-02-06T14:50:32","slug":"alipay-taps-lunar-new-year-travel-surge","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2025\/02\/alipay-taps-lunar-new-year-travel-surge\/","title":{"rendered":"Alipay taps Lunar New Year travel surge"},"content":{"rendered":"\n<p>HANGZHOU, 7 February 2025: During the 2025 Chinese New Year holiday season, Alipay recorded a significant increase in China\u2019s outbound and inbound travel spending.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"655\" height=\"410\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/02\/5-3.jpg\" alt=\"\" class=\"wp-image-247771 lazyload\" style=\"--smush-placeholder-width: 655px; --smush-placeholder-aspect-ratio: 655\/410;width:617px;height:auto\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/02\/5-3.jpg 655w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/02\/5-3-300x188.jpg 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/02\/5-3-600x376.jpg 600w\" data-sizes=\"(max-width: 655px) 100vw, 655px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\"><em>Photo credit: Alipay. Shopping malls in Malaysia welcome Chinese tourists with special Alipay discounts.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>Spending standouts<\/strong><\/p>\n\n\n\n<p>\u2022 Alipay transactions made by outbound Chinese travellers across the 90 million-strong Alipay+ global merchants network increased by 30% y-o-y. The top destinations for Chinese travellers were Singapore, Japan, Malaysia, Hong Kong SAR, and South Korea, showing the highest growth rate in total Alipay spending.&nbsp;<\/p>\n\n\n\n<p>\u2022 China inbound travel spending via Alipay surged by 150% y-o-y in the first five days of the Chinese New Year (CNY) holiday. The number of inbound travellers using their 13 home e-wallets supported by the Alipay+ solution nearly doubled y-o-y during the first four days of the holiday.<\/p>\n\n\n\n<p><strong>Outbound travel: <\/strong>Visa-free and long-haul travel destinations saw a surge in Alipay spending while Chinese tourists sought local experiences&nbsp;<\/p>\n\n\n\n<p>Global Alipay+ merchants have joined Alipay in an exclusive CNY campaign to lure travellers during the country&#8217;s longest national holiday. Between 28 and 30 January, transactions made by Alipay users in overseas destinations increased by 30% compared to last year\u2019s Lunar New Year holiday season.<\/p>\n\n\n\n<p>Shopping malls in Malaysia welcome Chinese tourists with special Alipay discounts.<\/p>\n\n\n\n<p>Friendlier visa policies in major destinations bring substantive impact. In Singapore, total spending via Alipay rose by 56% year-on-year, making it the most popular destination. Japan also emerged as a favoured spot, with a 40% increase in Alipay spending, driven by eased visa policies and a weakened yen. Malaysia, Hong Kong SAR, and South Korea ranked among the top five destinations.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"902\" height=\"765\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/02\/4-4.jpg\" alt=\"\" class=\"wp-image-247770 lazyload\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/02\/4-4.jpg 902w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/02\/4-4-300x254.jpg 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/02\/4-4-600x509.jpg 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/02\/4-4-768x651.jpg 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/02\/4-4-696x590.jpg 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2025\/02\/4-4-495x420.jpg 495w\" data-sizes=\"(max-width: 902px) 100vw, 902px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 902px; --smush-placeholder-aspect-ratio: 902\/765;\" \/><\/figure>\n<\/div>\n\n\n<p><strong>Long-haul travel rebounded:<\/strong> Alipay users made 30% more European transactions over CNY 2024. In addition to traditionally popular destinations like the UK, France, and Italy, emerging destinations such as Switzerland, Austria, and Turkey also saw a notable rise in number of transactions.&nbsp;<\/p>\n\n\n\n<p><strong>Inbound travel:<\/strong> Visa-Free policies and new payment options drew international travellers to China to experience CNY traditions<\/p>\n\n\n\n<p>With China&#8217;s recent visa-free policy updates, Alipay has launched new campaigns to double the number of Chinese merchants accepting payments with international card-enabled Alipay accounts and 13 overseas e-wallets.&nbsp;<\/p>\n\n\n\n<p>Between 28 January and 1 February, travellers spent 150% more using Alipay at merchants across the Chinese mainland in 2024. Spending from visa-free origins rose by 200% year-on-year.&nbsp;<\/p>\n\n\n\n<p>During the first four days of the CNY holiday, overseas e-wallet users making payments in China increased by 94% year-on-year. AlipayHK users topped the list, followed by Malaysia\u2019s Touch \u2019n Go e-Wallet, Macao SAR\u2019s MPay, Kazakhstan\u2019s Kaspi.kz, and Thailand\u2019s TrueMoney.<\/p>\n\n\n\n<p><em>About Alipay<\/em><br><em>As the world becomes increasingly digital, Alipay has evolved from a trusted e-wallet into an all-in-one digital platform for daily services, connecting over one billion consumers to over 80 million merchants across China.\u00a0<\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>HANGZHOU, 7 February 2025: During the 2025 Chinese New Year holiday season, Alipay recorded a significant increase in China\u2019s outbound and inbound travel spending. Spending standouts \u2022 Alipay transactions made by outbound Chinese travellers across the 90 million-strong Alipay+ global merchants network increased by 30% y-o-y. The top destinations for Chinese travellers were Singapore, Japan, [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":247771,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3091,1581],"tags":[],"class_list":{"0":"post-247769","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-china-2","8":"category-trends"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alipay taps Lunar New Year travel surge - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2025\/02\/alipay-taps-lunar-new-year-travel-surge\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alipay taps Lunar New Year travel surge - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"HANGZHOU, 7 February 2025: During the 2025 Chinese New Year holiday season, Alipay recorded a significant increase in China\u2019s outbound and inbound travel spending. 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