{"id":246475,"date":"2025-01-08T06:15:00","date_gmt":"2025-01-07T23:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=246475"},"modified":"2025-01-07T21:56:11","modified_gmt":"2025-01-07T14:56:11","slug":"matta-mobilises-support-for-vm2026-campaign","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2025\/01\/matta-mobilises-support-for-vm2026-campaign\/","title":{"rendered":"MATTA mobilises support for VM2026 campaign"},"content":{"rendered":"\n

KUALA LUMPUR, 8 January 2025: Tourism Malaysia has appointed the Malaysian Association of Tour and Travel Agents (MATTA) as a strategic partner for the highly anticipated Visit Malaysia 2026 (VM2026) campaign. <\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

MATTA is one of several partners recruited to support the VM2026 campaign, which is led by the Ministry of Tourism, Arts and Culture (MOTAC).<\/p>\n\n\n\n

Malaysia\u2019s Prime Minister, YAB Dato’ Seri Anwar Bin Ibrahim, launched the campaign logo, mascot and theme song at Sepang, Kuala Lumpur on 6 January 2025. <\/p>\n\n\n\n

The campaign\u2019s main focus, \u201cAdvancing Malaysian Tourism Beyond 2026,\u201d highlights Malaysia\u2019s multicultural heritage and its aspiration to uplift the nation\u2019s position as a premier global tourism destination. The VM 2026 campaign focuses on four vital elements: Eco-Tourism and Sustainability, Modern Attractions and Innovation, Cultural Heritage and Diversity together with Strengthening Collaborations and Partnerships.<\/p>\n\n\n\n

The Prime Minister, in his speech, stated: \u201cWith our sights set on 35.6 million international tourists and MYR147.1 billion in revenue in 2026, we are committed to making Malaysia the top choice for travellers worldwide. Our focus remains clear in promoting sustainable tourism that benefits our environment and communities while providing meaningful and memorable experiences for our visitors.<\/p>\n\n\n\n

As a strategic partner, MATTA will play a pivotal role in ensuring the campaign’s success through its extensive portfolio of B2B and B2C platforms, including flagship events such as the MATTA Fair and MATTA Travel Exchange (MTEX). These initiatives bring together key stakeholders, including Tourism Malaysia, State Tourism Organisations (STOs), and local communities, strengthening collaboration and driving awareness.<\/p>\n\n\n\n

MATTA also plans to support the campaign through nationwide roadshows and targeted projects that highlight the unique attractions of each state, ensuring balanced visibility and engagement across the country. Additionally, MATTA advocates for sustainable tourism practices and eco-tourism development while addressing the industry’s evolving talent needs through its MATTA Academy, equipping the workforce with skills to meet global tourism demands.<\/p>\n\n\n\n

MATTA President Nigel Wong remarked: “The success of Visit Malaysia 2026 hinges on a strong collaboration. We all must work together to promote Malaysia’s diverse cultural heritage and unique offerings, ensuring the world sees the true beauty of Malaysia Truly Asia. We aim to unlock Malaysia’s full tourism potential through collective efforts with Tourism Malaysia, STOs and other stakeholders.”<\/p>\n\n\n\n

“As we move towards VM2026, we must leverage Malaysia’s well-established reputation as a safe, modern, friendly and welcoming destination. We must continue to build on our strength in showcasing the rich diversity from eco-tourism to vibrant multicultural events, culinary treasures, and scenic adventures. By capitalising on our strengths and expanding our efforts in collaboration with key partners, we can elevate Malaysia as a top global tourism destination,” Wong concluded. <\/p>\n","protected":false},"excerpt":{"rendered":"

KUALA LUMPUR, 8 January 2025: Tourism Malaysia has appointed the Malaysian Association of Tour and Travel Agents (MATTA) as a strategic partner for the highly anticipated Visit Malaysia 2026 (VM2026) campaign.  MATTA is one of several partners recruited to support the VM2026 campaign, which is led by the Ministry of Tourism, Arts and Culture (MOTAC). 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