{"id":244632,"date":"2024-11-15T06:15:00","date_gmt":"2024-11-14T23:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=244632"},"modified":"2024-11-14T22:39:20","modified_gmt":"2024-11-14T15:39:20","slug":"explore-sabah-campaign-launches-in-the-uk","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2024\/11\/explore-sabah-campaign-launches-in-the-uk\/","title":{"rendered":"Explore Sabah Campaign launches in the UK\u00a0"},"content":{"rendered":"\n<p>KOTA KINABALU, 15 November 2024: Sabah introduced its Explore Sabah initiative during the recent World Travel Market (WTM), highlighting the state\u2019s distinctive attractions and paving the way for Visit Malaysia 2026.<\/p>\n\n\n\n<p>Sabah Tourism, Culture, and Environment Minister Datuk Seri Panglima Christina Liew launched the campaign at the WTM Sabah Pavilion on 5 November, followed by a Memorandum of Collaboration signed with Intrepid UK, a leading outbound tour firm.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"600\" height=\"325\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/11\/4-5-600x325.jpg\" alt=\"\" class=\"wp-image-244633 lazyload\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/11\/4-5-600x325.jpg 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/11\/4-5-300x163.jpg 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/11\/4-5-696x377.jpg 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/11\/4-5.jpg 734w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/325;\" \/><figcaption class=\"wp-element-caption\"><em>Memorandum of Collaboration signing between Sabah Tourism Board and Intrepid UK, witnessed by YB Datuk Seri Panglima Christina Liew, Minister of Tourism, Culture and Environment Sabah; His Excellency Dato\u2019 Zakri Jaafar, High Commissioner of Malaysia to the UK and Ireland; YB Datuk Joniston Bangkuai, Assistant Minister of Tourism, Culture and Environment Sabah and Chairman of Sabah Tourism Board; and YBhg. Datuk Josie Lai, Ministry of Tourism, Culture and Environment Sabah Permanent Secretary. Signing the memorandum: Mr. Julinus Jeffery Jimit, CEO of Sabah Tourism Board, and Ms. Angela Chen, Senior Marketing Manager &#8211; EMEA, Intrepid UK.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>She led a strong Sabah delegation to the four-day WTM event in London that included&nbsp; 13 Sabah-based travel agents.<\/p>\n\n\n\n<p>Speaking at the Explore Sabah campaign launch, Liew said: \u201cOur participation at the World Travel Market is part of a larger journey to connect with global partners and amplify our presence in the UK and beyond to position Sabah as the ultimate destination for unforgettable cultural, adventure, and nature experiences.\u201d<\/p>\n\n\n\n<p>The Minister stressed that Explore Sabah is a strategic initiative to enhance Sabah\u2019s appeal as a favourite destination, particularly in anticipation of Visit Malaysia 2026. \u201cThrough Explore Sabah, we are gearing up to showcase our stunning state and establish it as Malaysia\u2019s preferred destination for those seeking unforgettable experiences in culture, adventure, and nature,\u201d she added.<\/p>\n\n\n\n<p>According to Liew, the campaign highlights Sabah\u2019s 10 distinctive wonders, including UNESCO heritage sites, the five highest peaks, rich biodiversity, and memorable wildlife encounters.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Feel It All\" width=\"696\" height=\"392\" data-src=\"https:\/\/www.youtube.com\/embed\/oiTSEDABiDQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>In the latest update on Sabah\u2019s tourism sector, she reported substantial growth from January to August, with visitor arrivals reaching 2,094,202, an increase of 25.7% compared to the same period in 2023 (1,665,951). \u201cInternational arrivals surged by 64.5%, totalling 867,231 visitors, bringing tourism back to 87% of pre-pandemic levels.\u201d<\/p>\n\n\n\n<p>&#8220;Currently, Sabah is connected to 19 international gateway cities in important outbound travel source markets, with plans for further connectivity,&#8221; Liew said, expressing optimism about achieving a target of 3 million visitors by year-end.<\/p>\n\n\n\n<p>The Minister also announced a national campaign collaboration between the Sabah Tourism Board and Intrepid UK to enhance Sabah\u2019s international profile.<\/p>\n\n\n\n<p>Present at the MoC signing and campaign launch were Sabah Tourism, Culture and Environment Assistant Minister cum STB chairman Datuk Joniston Bangkuai; Permanent Secretary to the Ministry of Tourism, Culture and Environment Datuk Josie Lai; Malaysian High Commissioner to the UK Datuk Zakri Jaafar; and STB chief executive officer Julinus Jeffery Jimit.<\/p>\n\n\n\n<p>For more information on Sabah tourism visit <a href=\"https:\/\/sabahtourism.com\">https:\/\/sabahtourism.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>KOTA KINABALU, 15 November 2024: Sabah introduced its Explore Sabah initiative during the recent World Travel Market (WTM), highlighting the state\u2019s distinctive attractions and paving the way for Visit Malaysia 2026. Sabah Tourism, Culture, and Environment Minister Datuk Seri Panglima Christina Liew launched the campaign at the WTM Sabah Pavilion on 5 November, followed by [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":244633,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1321,4345,3988],"tags":[],"class_list":{"0":"post-244632","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-malaysia-mekong-region","8":"category-sabah","9":"category-stories"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Explore Sabah Campaign launches in the UK\u00a0 - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2024\/11\/explore-sabah-campaign-launches-in-the-uk\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Explore Sabah Campaign launches in the UK\u00a0 - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"KOTA KINABALU, 15 November 2024: Sabah introduced its Explore Sabah initiative during the recent World Travel Market (WTM), highlighting the state\u2019s distinctive attractions and paving the way for Visit Malaysia 2026. 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