{"id":244299,"date":"2024-11-07T05:00:00","date_gmt":"2024-11-06T22:00:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=244299"},"modified":"2024-11-07T05:32:25","modified_gmt":"2024-11-06T22:32:25","slug":"wtm-sarawak-unveils-gateway-to-borneo","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2024\/11\/wtm-sarawak-unveils-gateway-to-borneo\/","title":{"rendered":"WTM: Sarawak unveils Gateway to Borneo"},"content":{"rendered":"\n

LONDON, 7 November 2024: Sarawak Tourism Board introduced its transformative “Gateway to Borneo”<\/strong><\/em> campaign to travel buyers and influencers attending the WTM in London this week, inviting global travellers to explore the cultures, pristine landscapes, and boundless adventures that Sarawak has to offer.\u00a0<\/p>\n\n\n\n

The campaign marks Sarawak\u2019s refreshed brand as a rising star in sustainable tourism and the Gateway to Borneo\u2019s natural wonders and diverse heritage.<\/p>\n\n\n\n

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During WTM that concludes today, 7 November, the Minister for Tourism, Creative Industry and Performing Arts YB Dato Sri Haji Abdul Karim Rahman Hamzah shared Sarawak\u2019s story with industry stakeholders and partners.<\/p>\n\n\n\n

\u201cSarawak\u2019s \u2018Gateway to Borneo\u2019 is more than an entry point \u2014 it\u2019s a journey into a land where rich traditions, majestic landscapes, and responsible tourism set a new benchmark for world travellers. As we step boldly into the future, our mission is to preserve and share this unique heritage while pioneering eco-friendly tourism experiences that honour both our environment and our communities,\u201d said the Minister.<\/p>\n\n\n\n

The UK remains a pivotal market for Sarawak, making up over 34% of the long-haul visitors. The numbers are rising encouragingly, supported by strong partnerships and a growing demand for Sarawak’s sustainable travel experiences. From January to September 2024, Sarawak welcomed a 7.73% increase in visitors from the UK, underscoring its global appeal and contributing to the 4 million arrivals target for the year.<\/p>\n\n\n\n

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STB’s presence at WTM London underscored Sarawak’s commitment to showcasing its distinct offerings and building strategic partnerships. <\/p>\n\n\n\n

Four innovative initiatives, which capture Sarawak\u2019s commitment to sustainable tourism and diverse travel experiences, were highlighted at this year’s WTM.<\/p>\n\n\n\n

1. Audra\u2019s Eat, Roam, and Relish<\/strong> \u2013 This culinary series celebrates Sarawak\u2019s recognition as Malaysia\u2019s first UNESCO City of Gastronomy, offering an immersive journey through the region\u2019s authentic flavours and unique ingredients.<\/p>\n\n\n\n

Hosted by renowned chef Audra Morrice, this six-episode series showcases Sarawak\u2019s rich culinary landscape with her Sarawakian roots. Audra explores the flavours and traditions of her mother\u2019s homeland, highlighting Sarawak as a premier food tourism destination where food connects people through shared stories and heritage.<\/p>\n\n\n\n

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