{"id":242835,"date":"2024-10-04T06:15:00","date_gmt":"2024-10-03T23:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=242835"},"modified":"2024-10-03T21:47:56","modified_gmt":"2024-10-03T14:47:56","slug":"love-the-philippines-wins-award-in-japan","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2024\/10\/love-the-philippines-wins-award-in-japan\/","title":{"rendered":"Love the Philippines wins award in Japan"},"content":{"rendered":"\n<p>MANILA, 4 October 2024: Philippines\u2019 Department of Tourism (DOT) Secretary Christina Frasco welcomed the growing international recognition of the <strong><em>\u201cLove the Philippines\u201d<\/em><\/strong> campaign, which received the Jury\u2019s Special Award at Tourism EXPO Japan 2024 last week.<\/p>\n\n\n\n<p>The award acknowledged the campaign\u2019s outstanding efforts in promoting the Philippines&#8217; cultural richness, natural beauty and commitment to sustainable tourism through a collaborative approach.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"539\" height=\"306\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/10\/1-3.jpg\" alt=\"\" class=\"wp-image-242836 lazyload\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/10\/1-3.jpg 539w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/10\/1-3-300x170.jpg 300w\" data-sizes=\"(max-width: 539px) 100vw, 539px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 539px; --smush-placeholder-aspect-ratio: 539\/306;\" \/><figcaption class=\"wp-element-caption\"><em>(Photo credit: TPB). The Tourism Promotions Board (TPB) Philippines, in collaboration with the Department of Tourism &#8211; Philippines, the Department of Tourism Tokyo Office, and 15 representatives from the tourism stakeholders from accommodation, airlines, travel agencies, and the government sector, participated in&nbsp; the Tourism Expo Japan (TEJ) 2024 from 26 to 29 September 2024 at Tokyo Big Sight, Japan.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u201cThis jury citation reflects Filipinos&#8217; shared passion and commitment to showcasing the best of our nation to the world, aligning with President Ferdinand R. Marcos Jr.\u2019s vision for the tourism industry,\u201d Frasco said in a news statement released earlier this week.<\/p>\n\n\n\n<p>\u201cThrough the Love the Philippines campaign, we continue to highlight our rich history, stunning landscapes and the warmth of our people, resonating with travellers globally,\u201d she added.<\/p>\n\n\n\n<p>Tourism EXPO Japan 2024, jointly organised by the Japan Association for Tourism Promotion, the Japan Association of Travel Agents, and the Japan National Tourism Organization, is one of the most significant international travel events. Participants come from more than 80 countries and regions.<\/p>\n\n\n\n<p>The DOT Tokyo Office, in partnership with the Tourism Promotions Board\u2014Philippines and the DOT Branding and Marketing Communications Office, led the Philippines\u2019 participation in the Expo.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Until September 2024, the Philippines welcomed 290,123 Japanese visitors, making Japan the third-largest source of tourists behind South Korea and the US this year.<\/p>\n\n\n\n<p>&#8220;This award reflects the deep bond between the Philippines and Japan as we continue to share our culture, heritage, and natural beauty with Japanese friends. The steady increase in Japanese visitors underscores this growing rapport and solidifies the Philippines as a tourism powerhouse on the global stage,&#8221; Frasco added.<\/p>\n\n\n\n<p>Philippine Ambassador to Japan, Mylene Garcia-Albano, represented Frasco during the Ministerial Roundtable, where she introduced the Philippine Experience Programme.<\/p>\n\n\n\n<p>The Philippine Experience Programme has completed nine legs across various regions, with upcoming legs planned in the Cordillera Administrative Region and the Caraga Region.<\/p>\n\n\n\n<p>In celebration of World Tourism Day on 27 September, the DOT also launched a new &#8220;Love the Philippines&#8221; audiovisual presentation that showcases the country\u2019s diverse attractions\u2014from its rich biodiversity and stunning landscapes to festive traditions and flavorful cuisine\u2014inviting travellers to embrace Filipino hospitality and create unforgettable memories across the 7,641 islands.<\/p>\n\n\n\n<p>The Jury\u2019s Special Award follows other recent accolades for the \u201cLove the Philippines\u201d campaign, including its win as Asia\u2019s Leading Tourism Campaign 2024 at the World Travel Awards Asia &amp; Oceania gala ceremony and its nomination for Best Marketing Campaign at the prestigious Asia Best of the Best Awards.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MANILA, 4 October 2024: Philippines\u2019 Department of Tourism (DOT) Secretary Christina Frasco welcomed the growing international recognition of the \u201cLove the Philippines\u201d campaign, which received the Jury\u2019s Special Award at Tourism EXPO Japan 2024 last week. The award acknowledged the campaign\u2019s outstanding efforts in promoting the Philippines&#8217; cultural richness, natural beauty and commitment to sustainable [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":242836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[231,266],"tags":[],"class_list":{"0":"post-242835","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-events","8":"category-philippines"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Love the Philippines wins award in Japan - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2024\/10\/love-the-philippines-wins-award-in-japan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Love the Philippines wins award in Japan - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"MANILA, 4 October 2024: Philippines\u2019 Department of Tourism (DOT) Secretary Christina Frasco welcomed the growing international recognition of the \u201cLove the Philippines\u201d campaign, which received the Jury\u2019s Special Award at Tourism EXPO Japan 2024 last week. 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