{"id":241912,"date":"2024-09-13T05:15:00","date_gmt":"2024-09-12T22:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=241912"},"modified":"2024-09-13T12:07:49","modified_gmt":"2024-09-13T05:07:49","slug":"emirates-unveils-signature-scents-in-the-sky","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2024\/09\/emirates-unveils-signature-scents-in-the-sky\/","title":{"rendered":"Emirates unveils signature scents in the sky"},"content":{"rendered":"\n

SINGAPORE, 13 Sept 2024: Emirates continues to enhance and elevate the fly better experience for its customers, this time unveiling a new collaboration with the Irish brand renowned for spearheading organic luxury \u2014 VOYA<\/a><\/p>\n\n\n\n

Recently launched onboard flights in First and Business Class, Emirates has partnered with VOYA to develop bespoke Eau de Toilette fragrances that encapsulate sophistication and understated luxury. The calming, nature-based fragrances have been thoughtfully curated exclusively for Emirates, and they are celebrated as the first-ever Eau de Toilette fragrances in VOYA\u2019s bestselling product range. Featuring 400 flights each day across the network, Emirates will commission hundreds of thousands of 50ml bottles of the new VOYA Eau de Toilette fragrances every year.<\/p>\n\n\n

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To develop the signature scents, Emirates and VOYA examined international and industry trends to develop scents representative of both brands. Inspired by the global nature of Emirates, catering to customers from around the world, the natural essential oils used in the scents are derived from a myriad of destinations and the design of the bottle is inspired by the ultimate travel image \u2013 the sunset over the ocean. Drawing inspiration from the lush landscapes and rich heritage of Ireland, the collaboration promises an unparalleled sensory experience, blending sophistication and nature while evoking the tranquillity of the Emerald Isle.<\/p>\n\n\n\n

VOYA Founders Mark and Kira Walton have years of experience working with fragrances from around the world and relished the opportunity to create a luxury fragrance for Emirates. Their goal was to marry elements from their home in Ireland with the iconic scents of the Middle East, delivering evocative and unique signature perfumes. Elegantly presented in muted glass bottles, the male fragrance is a heady blend of bergamot, pepper and white florals \u2014 a smooth and spicy scent that conveys a sense of calm.<\/p>\n\n\n\n

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